Zynga-Advertising-Reviews-Pricing

Zynga was founded in 2007 with the vision that play would become one of the core activities on the Internet. We pioneered social games with the belief that if we could make games simple, accessible and social the world would start playing. We are excited that games have grown to become the second most popular activity by time spent, even surpassing email. But we have a lot of hard work, innovation and growth ahead of us to create a future where social gaming is a daily habit for everyone.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social
  • Cpa, Cpc, Cpi, Cpm, Cpv
  • Mobile App Publisher, Web Publisher
  • Headline:
    Online Games & Mobile Games | Free Games
  • Self / Managed Service:
    Managed Service
  • Industries
    Gaming
  • Key Differentiator
    Zynga is the #1 leader within the Mobile Games Category; providing premium content to millions of active audiences from moms to millennials, parents to teens. Disseminate your brand messaging directly into the hands of eager consumers through interactive rich media, high impact display, video and SponsoredPLAY products that drive brand messaging to the forefront of gameplay.
  • Owned / Operated Properties
    Zynga.com, omgpop.com
  • Targeting

    Age, Gender, HHI, DMA, GEO

  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Comscore vCE Certified
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNEKOCHAVA
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Praful Kaul
Director Mobile Platform
Jonathan Waecker
Director of Brand
Ed Moss
Director of Site Reliability
Michelle Dysangco
Director-Player Advocacy and Service
David Rippy
General Manager
Nabeel Hyatt
General Manager
Panayoti Haritatos
General Manager
Stefan Pepe
General Manager
Gaurav Agarwal
General Manager, Farmville at Zynga
Site Traffic
  • 7841 Global Rank
  • 5142
    United States
  • 11.8M Estimated Visits
Traffic Sources
  • Social
    68.60%
  • Direct
    17.54%
  • Search
    7.20%
  • Referrals
    4.64%
  • Mail
    1.99%
  • Display
    0.03%
Geography Breakdown
  • United States
    19.90%
  • Turkey
    9.32%
  • Germany
    8.74%
  • Brazil
    5.65%
  • France
    5.55%
Powered by Similar web
Network Data
Email / Social Data
  • 3.5M
    Facebook fans
  • 460k
    Twitter followers
  • 16k
    Instagram followers
Reviews
0 out of 5 stars
Online Marketing Manager
Aug 07, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Zynga, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPM, CPV with ad inventory in countries such as United States, Turkey, Germany, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Aug 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Zynga, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPM, CPV with ad inventory in countries such as United States, Turkey, Germany, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Aug 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Zynga, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPM, CPV with ad inventory in countries such as United States, Turkey, Germany, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Files
Creatives
Zynga advertising reaches 11.8M visitors across desktop and mobile web, in countries such as United States, Turkey, Germany, France. Pricing models they offer are CPA, CPC, CPI, CPM, CPV on channels such as Display, Video, Mobile, MobileVideo, Social Advertising on Zynga will allow you to reach consumers in industries or verticals such as Gaming; you can target them with parameters such as: Age, Gender, HHI, DMA, GEO.

They are headquartered at San Francisco, California, and have 187 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Zynga inventory partners include: rockyou.net, lkqd.net, tremorhub.com, lkqd.com, lifestreet.com, pubmatic.com, indexexchange.com, contextweb.com, appnexus.com, mediamath.com, openx.com, advertising.com, criteo.com, spotxchange.com, spotx.tv, somoaudience.com, adtech.com, google.com, fyber.com, brightroll.com, freewheel.tv, smartadserver.com, smartclip.net, rubiconproject.com, mercury.vena.tv, mercury-us.vena.tv, emxdgt.com, sonobi.com, telaria.com, improvedigital.com, loopme.com, beachfront.com, ironsrc.com 5a169d7d9515390002000001 direct, streamrail.net 56f91cd4d3e3660002000033 direct, springserve.com, mobileadtrading.com.