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In today's marketing landscape, social media seems like a no-brainer choice for your advertising dollars. With seven out of 10 Americans having social media accounts and often spending more than tw...
Adweek: Advertising & Branding
about 50 minutes ago
When Google failed to send a top executive to a congressional hearing earlier this month, more than a few lawmakers from both parties were frustrated that CEO Sundar Pichai didn't answer questions ...
Adweek: Advertising & Branding
about 50 minutes ago
It's no secret that the National Rifle Association has a cozy relationship with many members of Congress, which many contend acts as a roadblock to meaningful gun reform legislation. And such relat...
Adweek: Advertising & Branding
about 50 minutes ago
Amazon’s bullish run of sentiment continues apace in the latest ad forecast to be compiled by eMarketer, which elevates the ecommerce giant to third place behind Google and Facebook in its ranking ...
TheDrum
about 1 hour ago
Tesco has revealed its discounter brand Jack’s, with chief executive Dave Lewis saying it will compete with European rivals Aldi and Lidl by offering up British produce at lower prices. The Jack's ...
TheDrum
about 1 hour ago
Pilot44 Labs has appointed Johnny Hammond, former global director and head of Unilever Foundry, to spearhead its own expansion across the Far East as managing partner for Asia Pacific. The digital ...
TheDrum
about 2 hours ago
These are the shops that are expected to stand out in the brand experience crowd.
Campaign UK
about 2 hours ago
Facebook, Snap, Twitter and YouTube join 11 alcohol producers in a promise to improve targeting and opt-out mechanisms.
Campaign UK
about 2 hours ago
In thinking about writing this column, I spoke to friends and colleagues about the theme and found that many have either suffered from depression and mental health challenges personally, or know so...
TheDrum
about 2 hours ago
Writing in The Telegraph yesterday, Sky Betting and Gaming chief executive Richard Flint resisted calls for greater restrictions on how gambling brands can advertise, but said companies should be r...
Campaign UK
about 3 hours ago
Pablo has appointed FCB Inferno founding partner Tim Doust as its chair and further bolstered its senior team with hires from Grey and Ogilvy.
Campaign UK
about 3 hours ago
Eleven top beer, wine, and spirits companies, including Diageo, Pernod Ricard, Carlsberg and AB InBev have announced a collaboration with Facebook, Snapchat, YouTube and Twitter that could, in time...
TheDrum
about 3 hours ago
Dutch brewing giant Heineken has teamed up with Publicis Italy to offer drinkers a light-hearted twist on commonly held beliefs with its latest brand campaign, ‘World’s Most Unmissable Moments’. Th...
TheDrum
about 4 hours ago
New subscription pack allows Sky Q customers to access Netflix content.
Campaign UK
about 4 hours ago
The Honest Company, a personal care products purveyor which prides itself on ethical consumerism, has turned to the Dentsu Aegis Network to fill its vacancy for a new chief marketing officer with t...
TheDrum
about 4 hours ago
Mastercard has signed a deal with Riot games to be the first global sponsor of League of Legends, one of the most popular eSports. The main part of the sponsorship with Mastercard create ‘Priceless...
TheDrum
about 4 hours ago
Chief execs at global health marketing networks McCann Health and FCB Health Network offer up their thoughts on the challenges of operating in this space. John Cahill, global chief executive office...
TheDrum
about 4 hours ago
The International Olympic Committee (IOC) and Allianz have agreed a deal for the insurance brand to become a partner of the Olympics from 2021. The agreement, which is slated to end in 2028, will a...
TheDrum
about 5 hours ago
Korean Air is urging everyone to 'Go Korean' with the aim to reinvent its image for a global audience. The campaign conceptualised by Ogilvy Shanghai aims to portray the modern Korean style and the...
TheDrum
about 5 hours ago
When the General Data Protection Regulation (GDPR) took effect in May, Nestlé Germany was ready. Germany’s data collection laws have been notoriously austere for decades, much to the chagrin of som...
AdExchanger
about 7 hours ago
30 percent of publishers surveyed by Digiday say subscriptions are their product with the highest margins. The post Digiday Research: 30 percent of publishers say subscriptions are their highest m...
Digiday
about 7 hours ago
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Manoochehri, chief technology officer at Switchboard Software. Why do dat...
AdExchanger
about 7 hours ago
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Google Coughs Google AdX’s publisher reporting has been having issues since the end of August. Three weeks later, ...
AdExchanger
about 7 hours ago
Media companies, including The New York Times, ESPN and USA Today, have rolled out ad products that they say can match ads to people in certain moods. The post Project Feels: How USA Today, ESPN an...
Digiday
about 7 hours ago
Partnerships with IMG, Revlon and Papyrus point toward a new revenue stream for the women's publisher. The post Refinery29 is getting deeper into brand licensing appeared first on Digiday.
Digiday
about 7 hours ago
Publishers have scrambled to pull reports and forecast ad revenue after an unusually long Google Ad Manager glitch. The post Publishers struggle to forecast correctly after Google ad-server snafus...
Digiday
about 7 hours ago
Here's a reminder that YouTube is still, first and foremost, a great business for YouTube, and less so for its creators. The post Video Briefing: Why YouTube remains a tough business for video mak...
Digiday
about 7 hours ago
To help grow its users, Stitch Fix is focusing efforts on improving its two-year-old men’s business. The key to unlocking that customer: improving fit. The post Stitch Fix is expanding its men’s b...
Digiday
about 7 hours ago
Home Depot focusing on "smart home technology" is revealing the possibilities of internet- and voice-controlled heating, lighting and plumbing in stores. The post Home Depot focuses on smart home t...
Digiday
about 7 hours ago
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