About

WBNG-TV is the CBS-affiliated television station for the Eastern Twin Tiers of Southern Upstate New York and Northern Pennsylvania. Licensed to the city of Binghamton, it broadcasts a high definition digital signal on VHF channel 7 (or virtual channel 12.1 via PSIP) from a transmitter on Ingraham Hill Road in the town of Binghamton. The station can also be seen on Time Warner Cable channel 2 and in HD on digital channel 1209. Owned by Quincy Media, WBNG has studios on Columbia Drive in Johnson City.

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Linear TV, Desktop Display, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    News, Sports and Weather Binghamton, New York
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Government & Politics, Sports
  • Key Differentiator
    Advertise The Power of Television & the Internet Recent studies indicate that Television’s Power to influence consumers throughout the decision making funnel has never been stronger. Research shows that 64% of consumers say that Television is the “Primary Action Driver” of overall brand & product awareness, and 39% of product or service purchases. Moreover, consumers continue to use the internet in the consideration phase of the purchasing funnel with 17% of respondents saying they were affected. (Source: MediaPost) WBNG-TV and WBNG.com can create the powerful 1-2 punch you need to grow your business. WBNG’s strong local news coverage, combined with CBS’s award winning primetime programming, can deliver your message into more of your customers’ homes than any other media in the market. Partnering strong Television programming with the leading website in the market can create a marketing campaign that will drive consumers through your doors. Our Account Managers are dedicated to helping you develop and execute marketing plans to grow your business. Please contact one of the Account Managers on our team for a free marketing consultation.
Site Traffic
  • 76220 Global Rank
  • 14075
    United States
  • 1.51 M Estimated Visits
Traffic Sources
  • Direct
    52.42%
  • Search
    34.00%
  • Social
    8.95%
  • Mail
    4.12%
  • Referrals
    0.51%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 89,833
1,460
United States Rank 15,163
3,684
United States Page Views 99.6%
0.2%
Top Countries
Top Search Keywords
  • Johnson City
Ad Intelligence
  • Native
    0.26%
  • Standard
    97.52%
  • Direct
    2.23%
Ads Seen Recently
4,283
Longest Running Ad
12 WBNG Action News
Device
Desktop
Dimensions
other
12 WBNG Action News
Device
Desktop
Dimensions
300x50
12 WBNG Action News
Device
Mobile
Dimensions
300x50
12 WBNG Action News
Device
Mobile
Dimensions
320x50
12 WBNG Action News
Device
Desktop
Dimensions
728x90
12 WBNG Action News
Device
Mobile
Dimensions
other
12 WBNG Action News
Device
Mobile
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
openx.com
direct
537139075
6a698e2ec38604c6
lkqd.net
direct
598
59c49fa9598a0117
indexexchange.com
direct
191231
google.com
direct
pub-5028215366626589
f08c47fec0942fa0
google.com
direct
pub-3851171199385532
f08c47fec0942fa0
contextweb.com
direct
560840
89ff185a4c4e857c
appnexus.com
direct
7259
advertising.com
direct
10152
distroscale.com
direct
2984724780
distroscale.com
direct
3686357338
distroscale.com
direct
4544962445
12 WBNG Action News advertising reaches 1.51M visitors across desktop and mobile web, in countries such as United States, India, United Kingdom, Canada, China, France. Pricing models they offer are CPM on channels such as Linear TV, Display, Mobile, Social, Email Advertising on 12 WBNG Action News will allow you to reach consumers in industries or verticals such as Sports, Government & Politics, Entertainment.

They are headquartered at Endicott, NY, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, 12 WBNG Action News inventory partners include: openx.com, lkqd.net, indexexchange.com, google.com, contextweb.com, appnexus.com, advertising.com, distroscale.com, cedato.com, synacor.com, undertone.com, districtm.io, spotx.tv, spotxchange.com, rhythmone.com, pubmatic.com, beachfront.com, springserve.com, improvedigital.com, smartyads.com, my6sense.com, emxdgt.com, adyoulike.com, video.unrulymedia.com, rtbhouse.com, coxmt.com, rubiconproject.com, 33across.com, bidtellect.com, gumgum.com, engagebdr.com, lijit.com, sovrn.com, cosmoshq.com, aniview.com, valo.ai, e-planning.net, triplelift.com, admanmedia.com, axonix.com, pubnative.net, smaato.com, xad.com, loopme.com, smartadserver.com, yahoo.com, sonobi.com, tremorhub.com, telaria.com, conversantmedia.com, aolcloud.net, adtech.com, advangelists.com, aol.com, yieldlift.com, valueclickmedia.com, spoutable.com, sharethrough.com, yieldmo.com, freewheel.tv, audience.media, yieldnexus.com, ucfunnel.com, groundtruth.com, outbrain.com, connatix.com, ssp.ynxs.io, aralego.com, aps.amazon.com, insticator.com, saambaa.com, nativeads.com, yieldlab.net, consumable.com, amazon.com, criteo.com, amazon-adsystem.com, lockerdome.com, criteo.net.

12 WBNG Action News works with Advertising technology companies such as Brilig, The Trade Desk, Yield Manager, Datonics, Videology, AOL-Time Warner Online Advertising, AppNexus, Turn, X Plus One, Neustar AdAdvisor, eXelate, Drawbridge, Media Innovation Group, DemDex, Google Adsense, BlueKai, DoubleClick.Net, Zedo, GumGum, Facebook Exchange FBX, Pubmatic, Rocket Fuel, Bizo, Index Exchange, Evidon, Chango, Atlas, Aggregate Knowledge, Adap.TV, Twitter Ads, SiteScout, AdGear, Yahoo Small Business, BrightRoll, Digilant, VINDICO, AcuityAds, Eq Ads, Collective Media, Integral Ad Science, Adconion, SpotXchange, MyBuys, Adify, AppNexus Segment Pixel, Dstillery, Choice Stream, PointRoll, ADTECH, Conversant, Commission Junction, Smart Adserver, Mixpo, Mediaplex, Korrelate, Adform, LiveRail, ContextWeb, BlueKai DMP, Flashtalking, Google Publisher Tag, IponWeb BidSwitch, DoubleClick Bid Manager, Undertone, Magnetic, Teads, MyBuys MyAds, Link Share, Optimax Media Delivery, Google Adsense Asynchronous, World Now, Adobe Audience Manager Sync, Yahoo Ad Sync, TripleLift, Upfront Digital Media, Centro, AdRoll, bRealtime, Prebid, RealVu, Tribal Fusion, CogoCast, Eyeota, Burst Media, BDEX, Taboola, Narrative, Synacor Reseller, Sovrn Direct, Outbrain Reseller, AOL Direct, PubMatic Direct, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Google Direct, Bidfluence Reseller, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, Ads.txt, Yieldmo Direct, RubiconProject Direct, PubMatic Reseller, Sovrn Reseller, SpotXChange Direct, OpenX Direct, Sonobi Reseller, Google Reseller, RubiconProject Reseller, ORC International Reseller, AppNexus Direct, AOL Reseller, LKQD Reseller, FreeWheel Reseller, Openads/OpenX, Simpli.fi, Google Inteactive Media Ads, Technorati Media, Rubicon Project, Tapad, Synacor Direct, Comet Cox Media Reseller, Fyber Reseller, SpotXChange Reseller, Tremor Video Reseller, BrightRoll Reseller, Beachfront Reseller, Converstand Media Reseller, IndexExchange Reseller, IndexExchange Direct, Criteo, DoubleVerify, Advertising.com, Walmart, Infolinks, Amazon Ad System, Amazon Associates, GetIntent, Adhigh, Beeswax, RUN Ads, DistrictM Reseller, RhythmOne Reseller, GumGum Reseller, Nativo Direct, SkimLinks, SpringServe, GumGum Direct, 33 Across Reseller, Criteo Direct, Smaato Reseller, Taboola Reseller, Vidible, Cedato Reseller, StreamRail Reseller, Beachfront Direct, Adform Reseller, Lijit Reseller, Lijit Direct, Teads Direct, RhythmOne Direct, MthSense, DistrictM, Sonobi, RhythmOne, Eye View Digital, Emerse, ShareThrough Reseller, Spoutable Reseller, Criteo Reseller, Carambola Reseller, Brightcom Reseller, Triple Lift Direct, Comet Cox Media Direct, Converstand Media Direct, DynAdmic, Media.net, StackAdapt, Bidtellect, Avocet, eyeReturn, RadiumOne, SpotX, Connatix, Connexity, Google AdSense Integrator, AdTheorent, Proclivity, Admixer, StickyAds TV, ORC International Direct, Sonobi Direct, Improve Digital Reseller, LoopMe Reseller, Connatix Reseller, ClickCertain, Epsilon Reseller, Consumable Reseller, Yieldlab Reseller, Native Ads Reseller, saambaa Reseller, Insticator Reseller, Somoaudience Reseller, Mobile Ad Trading Reseller, SmartyAds Reseller, Admixer Reseller, Mobfox Reseller, Primis Reseller, MemeVideo Reseller, Ad Tech Japan AOL, EMX, Sociomantic, Carambola Direct, Insticator Direct, 33 Across Direct, Media.net Direct, ucfunnel Direct, Insticator, Adelphic, MaxPoint Interactive, Caraytech e-planning, PLAYGROUND XYZ, ZypMedia, Outbrain, Outbrain Sponsored Content, Adition, Intimate Merger, Powerlinks, BidSwitch, 161Media, SpringServe Direct, Amazon Direct, Brightcom Direct, DistrictM Direct, E-Planning Direct, Aniview Reseller, Bidtellect Reseller, Improve Digital Direct, RTB House Direct, SmartAdServer Direct, GroundTruth Reseller, ucfunnel Reseller, DistroScale Reseller, DistroScale Direct, Yieldmo, Undertone Direct, Connatix Direct, Telaria Reseller, Cedato Direct, AdYouLike Direct, my6sense Direct, Undertone Reseller, ContextWeb Direct, LKQD Direct, Telaria Direct, Tremor Video Direct, Google Remarketing, Lockerdome Direct, Yahoo Direct, AdMan Reseller, AdYouLike Reseller, NewsMax Feed Network, Amazon Transparent Ad Marketplace, Improve Digital, Header Tag by Index Exchange, adtelligent Direct, FLoC, The MediaGrid Direct, Genesis Media Reseller, Triple Lift Reseller, Revcontent Direct, AdMan Direct, Admixer Direct, Genesis Media Direct, Aniview Direct, Between Digital Direct, Exponential Direct, FreeWheel Direct, LoopMe Direct, Mobfox Direct, OneTag Direct, Outbrain Direct, PilotX Direct, Rich Audience Direct, Smaato Direct, Smartclip Direct, SmartyAds Direct, StreamRail Direct, WideOrbit Direct, adtelligent Reseller, OneTag Reseller, Smartclip Reseller, TargetSpot Reseller, Teads Reseller, Brave Reseller, Triton Digital Reseller, Vidazoo Reseller, Yahoo Reseller, App-Ads.txt, Gray Television, Between Digital Reseller, Media.net Reseller, The MediaGrid Reseller, vidoomy Reseller, Yieldmo Reseller, Directory M, Admiral VRM, Tappx Direct, Triton Digital Direct, Viralize Direct, ShareThrough Direct, Taboola Direct, E-Planning Reseller, Infolinks Reseller, Rich Audience Reseller, Tappx Reseller, Viralize Reseller, comScore Activation, Consumable Direct, Revcontent Reseller, Stroeer Reseller, WideOrbit Reseller.