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How to build authentic creator communities with Gen Z consumers
Viral Nation joined Ad Age's Gen Z Summit to discuss how brands are using social to make authentic personal connections and build communities with Gen Z.
AdAge
about 4 hours ago
Regina Hall plays hide-and-tell in Lean Cuisine campaign, ‘You Have Good Taste’
In the new ads, the acclaimed actress and producer becomes the ‘voice of reason’ in the frozen aisle for those looking for taste without the calories. Lean Cuisine, the beloved Nestlé-owned TV dinn...
TheDrum
about 5 hours ago
Lego expresses regret for posting AI-generated images
Toy maker Lego said the images violated company policy, but that it’s not swearing off generative AI entirely.
AdAge
about 5 hours ago
Watch the newest commercials from Acura, Capital One, Coca-Cola and more
Charles Barkley, Jennifer Garner, Samuel L. Jackson and Spike Lee star in a Capital One spot that features a Charles Barkley blimp.
AdAge
about 5 hours ago
Fubo parodies Disney+ ad in protest against Disney-Fox-Warner Bros joint streaming venture
Sports-focused streaming platform FuboTV filed a $1bn antitrust lawsuit against the entertainment giants last month over their plans to launch a joint sports streaming venture. FuboTV today unveile...
TheDrum
about 6 hours ago
CONMEBOL explica los retos y su estrategia de marketing de cara a la Copa América 2024 en Estados Unidos
El próximo 20 de junio rueda el balón en las canchas estadounidenses donde una vez más los fanáticos de la Copa América dirán presente, es el regreso del torneo al país, después de su paso en el ce...
Digiday
about 6 hours ago
Adidas & Hailey Van Lith quell the anxieties of college-athletes in ‘You Got This’
In a new March Madness-themed campaign, Adidas seeks to help other young athletes overcome self-doubt on the court and remember the joy of the sport. This coincides with the brand’s NIL Ambassador ...
TheDrum
about 6 hours ago
TikTok pitches new ad formats as it faces US ban threat
TikTok discussed new video, search and shopping ad tools for retailers at Shoptalk.
AdAge
about 6 hours ago
Adweek Podcast: WPP’s Open X Model Is Making Marketing Magic for Coca-Cola
In 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency Open X a brief to change its marketing output from a "majority analog to 60% digital" and curate mor...
Adweek: Advertising & Branding
about 7 hours ago
Pereira O’Dell Rethought Its Growth Strategy. It Won 5 New Clients in January Alone
Last year, Pereira O'Dell (POD) employees evaluated the agency's marketing tactics as though it were one of their clients, and concluded that it needed to reorganize. Aiming to unify the agency's e...
Adweek: Advertising & Branding
about 7 hours ago
‘Curb Your Enthusiasm’ billboard is obscenely defaced in real life, just as it was on the show
Please visit this page to view the blog.
AdAge
about 8 hours ago
LinkedIn Working On In-App Games
LinkedIn is looking to provide its users with simple, puzzle-based experiences similar to the wildly popular 'New York Times' games like Wordle, Spelling Bee and Connections.
Mediapost: Mobile Marketing Daily
about 8 hours ago
What should marketers do when the consumer doesn’t do the ‘right thing’?
Can brands really encourage people to make ‘good choices’? The Drum’s editor-in-chief Gordon Young, is of the belief that consumers have more power than we credit them. This should not be a revela...
TheDrum
about 9 hours ago
Why Breast Cancer Now is mixing AI and photography in attention-grabbing campaign
The charity’s marketing lead, along with its creative agency BMB, discuss why it is taking unconventional marketing approaches to educate, inspire and challenge. Research charity Breast Cancer Now ...
TheDrum
about 9 hours ago
Coinbase will use its ads on Liquid Death cases to help creators connect directly with fans
Please visit this page to view the blog.
AdAge
about 10 hours ago
Can advertising tell the truth? This vodka brand is giving it a shot
Would you drink vodka if the bottle told you that it causes liver and heart disease? A Swedish liquor brand thinks that being honest about health risks will provoke debates about alcohol and the et...
TheDrum
about 11 hours ago
Ogilvy appoints global CEO to oversee experience unit under Ogilvy One brand
Ogilvy One will play up its roots in CRM and loyalty while putting creativity and brand-building at the core of one-to-one communications.
Campaign UK
about 11 hours ago
DTC marketing news and trends—tracking the industry ups and downs
The direct-to-consumer news you need to know this week, from retail moves to financial updates.
AdAge
about 11 hours ago
What Elon Musk Said in Testy Interview on Don Lemon’s New Show
The former CNN anchor released a wide-ranging interview with the billionaire about business, politics, online hate speech and more.
NY Times: Media & Advertising
about 5 hours ago
Apple Reportedly Will Integrate Google Gemini Into iPhone
Apple could expand its search agreement with Google by building the company's Gemini AI model into the iPhone to run some features. Google built several versions of Gemini. One runs on mobile devices.
Mediapost: Mobile Marketing Daily
about 11 hours ago
Kristen Cavallo retires from advertising to pursue political activism
Kristen Cavallo ends her 30-year advertising career and will hand MullenLowe’s global CEO role back to Alex Leikikh.
AdAge
about 12 hours ago
Kristen Cavallo Retires From Advertising After 30 Years in the Industry
Throughout Kristen Cavallo's 30-year career, she's never backed down from an opportunity to defend creativity. Cavallo rose to the top of the industry by leading the rebuilding of The Martin Agency...
Adweek: Advertising & Branding
about 12 hours ago
Allen Iverson May Not Have ‘The Answer’ to Bracket Selection in Cheeky Pepsi Ad
In order to encourage college basketball fans to get their March Madness brackets in for a chance to win $100,000, Pepsi is using "A.I." to offer "the Answer(s)," in its DraftKings Zero Right Brack...
Adweek: Advertising & Branding
about 13 hours ago
McDonald’s uses series of vignettes to showcase chicken range
The 60-second ad was created by Leo Burnett.
Campaign UK
about 13 hours ago
As we’re not investing in young creatives, we deserve the coming AI storm
Fold7’s Dave Billing worries that there will be a shortage of creatives in the UK due to years of sector neglect and budget cuts. You won’t like what happens next. Advertising has long been an ind...
TheDrum
about 14 hours ago
AI Briefing: Gale debuts generative AI platform for media-buying
Alchemy.AI was developed to be ISO-compliant and also adhere to strict data standards in Europe and California.
Digiday
about 14 hours ago
Silicon Valley’s Chris Diamantopoulos raves about how ‘brilliantly boring’ PNC Bank is
Developed by the creative agency Arnold, the ad leverages humor to champion consumers’ desire for stability in an economically volatile world. PNC Bank, one of the largest financial services provid...
TheDrum
about 14 hours ago
The anti-DE&I crusade will lead to segregation in marketing
The disinvestment in DE&I initiatives is real, and so is the segregation that follows. Any marketer worth their salt shouldn’t stand for it, warns integrated marketing consultant Sabrina Lynch....
TheDrum
about 14 hours ago
Hallmark Luxury Care Homes unveils new brand ID by The Corner
'For every moment' repositions care homes as somewhere older people can 'thrive in later life'.
Campaign UK
about 15 hours ago
TUI takes off with second season of The World Cook
Deal was brokered by EssenceMediacom.
Campaign UK
about 15 hours ago
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