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In an apparent cost-cutting effort, Nestl? recently launched a review to consolidate its entire North American advertising business with just four to six agencies, several sources have confirmed to...
Adweek: Advertising & Branding
about 1 hour ago
Direct mail is far from dead--at least, if you're a telecom company that relies on people frequently moving to sign up for new services. As more groups like millennials in particular hop from apart...
Adweek: Advertising & Branding
about 1 hour ago
Understanding the first interaction Burger King chief marketing officer Fernando Machado had with the brand could explain why the burger behemoth goes out of its way to make a splash. “As a teenage...
TheDrum
about 1 hour ago
In celebration of William Shakespeare's 454th birthday, the United Kingdom's Royal Mail festooned a postbox with famous quotes from the Bard's plays: "Twelfth Night," "The Tempest," "Much Ado About...
AdAge
about 1 hour ago
Typically, agency talent leaves to go client-side--but Minneapolis agency Colle McVoy flipped the script with the hiring of its new director of business development. Gina Grey joins Colle McVoy fro...
Adweek: Advertising & Branding
about 1 hour ago
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight m...
AdAge
about 1 hour ago
In one stunt, the Kelley Blue Book Price Advisor dial with its white, red and green pricing zones is shown, immediately followed by a sporty car drifting into the Fair Market Range of the vehicle.
Mediapost: Mobile Marketing Daily
about 1 hour ago
ComScore said Monday that it has appointed Bryan Wiener as CEO, who previously served as executive chairman of Dentsu digital media agency 360i. He will start May 30. Wiener has served on comScore’...
AdExchanger
about 2 hours ago
A week after being purchased by global consulting group Infosys, Wongdoody announced its first new hires: Vanessa Witter as creative director and Amy Matheu as a senior art director. Witter came fr...
TheDrum
about 2 hours ago
Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure or even where to begin. Today there's skepticism...
Adweek: Advertising & Branding
about 2 hours ago
Ten years ago, Amazon introduced the Kindle and established the appeal of reading on a digital device. Four years ago, Jeff Bezos and company rolled out the Echo, prompting millions of people to st...
AdAge
about 2 hours ago
Today, 'Playboy' unveiled a new website that taps into the exclusive reputation of its Playboy Club, creating an online iteration of its real life counterpart.
Mediapost: Mobile Marketing Daily
about 3 hours ago
Last week, WPP's Ogilvy & Mather announced major changes to its American leadership structure as the latest developments in an ongoing shift that global CEO John Seifert calls "Next Chapter." A...
Adweek: Advertising & Branding
about 3 hours ago
Belgian train operator Thalys has been utilising holographic technology to turn the residents of Brussels into five-metre-high statues, all in a bid to prove the city is one that’s worth visiting. ...
TheDrum
about 3 hours ago
Pinterest began rolling out a redesign of its business profiles last week in a process that it said will take a couple of months. The redesigned business profile includes a dynamic cover image, whi...
Adweek: Advertising & Branding
about 3 hours ago
British candy brand Maltesers proved once and for all that diversity initiatives don't have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in ...
Adweek: Advertising & Branding
about 3 hours ago
It was exactly one year ago that MTV president Chris McCarthy unveiled his strategy for breathing new life into the struggling network with a mix of live and unscripted shows. While he projected co...
Adweek: Advertising & Branding
about 3 hours ago
It's been just over a week since WPP CEO Martin Sorrell stepped down from the world's largest advertising holding company following an internal investigation into an unspecified misconduct allegati...
AdAge
about 3 hours ago
More pre-roll video ads are coming to Facebook, but not to its News Feed just yet. Vice president of media partnerships Nick Grudin and product management director Maria Angelidou-Smith revealed in...
Adweek: Advertising & Branding
about 3 hours ago
The UK Government is minded to intervene in an agreed upon merger between news groups Trinity Mirror Plc and Northern & Shell on “media plurality and free expression of opinion public interest ...
TheDrum
about 3 hours ago
Our industry is addicted to jargon. APIs, programmatic, DMPs, DSPs, PMPs, backfill--all of this technical language is fine when we're talking about machines, but it overlooks the most important par...
Adweek: Advertising & Branding
about 3 hours ago
Production company Sibling Rivalry has joined forces with Paola Antonelli, senior curator of architecture and design and director of research and development at the Museum of Modern Art, to create ...
TheDrum
about 3 hours ago
The Company, an independent international network of marketing agencies based in Houston, Tex., has acquired Los Angeles creative shop Phelps, representatives from the two companies confirmed. The ...
Adweek: Advertising & Branding
about 4 hours ago
The IAB Tech Lab has purchased not-for-profit outfit DigiTrust, an adtech-focused consortium geared towards establishing a standardized ID that can be shared with publishers to aid ad targeting. Fi...
TheDrum
about 4 hours ago
Telecom provider Frontier Communications has handed its advertising account to Boston-based IPG creative shop Hill Holliday and its media arm, Trilia, after a lengthy competitive review that starte...
Adweek: Advertising & Branding
about 4 hours ago
Apple's takeover of music-identification service Shazam faces an extended European Union probe as antitrust regulators raised concerns that the iPhone maker could use the app's data to lure custome...
AdAge
about 4 hours ago
ComScore has announced the appointment of Bryan Wiener as chief executive officer, a role that has been empty since the retirement of former chief Gian Fulgoni, amid a host of senior hire announcem...
TheDrum
about 4 hours ago
What is luxury, anyway? Marking what the brand calls its first cinematic ad campaign in 40 years, Selfridges has released "Radical Luxury," a 60-second film appearing in movie theaters across U.K. ...
Adweek: Advertising & Branding
about 5 hours ago
There is a new royal baby in town, courtesy of the Duchess and Duke of Cambridge. Born on Monday afternoon was a third royal child, a yet unnamed boy at St Mary's Hospital, London, who follows Geor...
TheDrum
about 5 hours ago
Did you know you can remove posts from your Facebook Timeline in bulk from within the Facebook mobile application? This includes the ability to delete or hide posts that you've previously shared, a...
Adweek: Advertising & Branding
about 5 hours ago
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