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Adotas (Kitara Media)
Publisher: Interactive Advertising News
CPM
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About

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features two daily email newsletters and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. NYPG was absorbed by its sister company, Kitara Media LLC, as part of Kitara’s merger with Ascend Acquisition Corp. in July 2013.

Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • N/A
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Desktop Display, Email, Desktop Video, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Interactive Advertising News
  • Key Differentiator
    120k monthly UV. Job Titles: Chief Level 31%, VP/SVP/Director 45%, 20% Buyer/Planner/Strategist 20%, Other 4%. Read Adotas as the authoritative voice on verticals: Display, Search, Email, Affiliate, Video, Mobile, Social.
  • Targeting

    Tabs: Display, Video, Search, Mobile

Site Traffic
  • 561043 Global Rank
  • 132280
    United States
  • 185 K Estimated Visits
Traffic Sources
  • Search
    33.84%
  • Direct
    31.43%
  • Mail
    16.20%
  • Display
    11.50%
  • Referrals
    7.03%
  • Social
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 213,931
14,676
Links In Count 477
135
Canada Rank 36,438
21,745
Canada Page Views 9.5%
10.3%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Mobile
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-4968145218643279
onetag.com
reseller
598ce3ddaee8c90
rubiconproject.com
reseller
11006
0bfd66d529a55807
advertising.com
reseller
28246
advangelists.com
reseller
b1d10e7bafa4421218a51b1e1f1b0ba2
60d26397ec060f98
emxdgt.com
reseller
68
1e1d41537f7cad7f
aol.com
reseller
47594
e1a5b5b6e3255540
openx.com
reseller
540995201
6a698e2ec38604c6
google.com
reseller
pub-9557089510405422
f08c47fec0942fa0
openx.com
reseller
537120563
6a698e2ec38604c6
appnexus.com
reseller
10239
f5ab79cb980f11d1
Adotas advertising reaches 185k visitors across desktop and mobile web, in countries such as United States, Canada, France, Brazil, India. Pricing models they offer are CPM on channels such as Display, Email, Video, Mobile, Social Advertising on Adotas will allow you to reach consumers in industries or verticals such as ; you can target them with parameters such as: Tabs: Display, Video, Search, Mobile.

They are headquartered at New York, NY, United States, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, Adotas inventory partners include: google.com, onetag.com, rubiconproject.com, advertising.com, advangelists.com, emxdgt.com, aol.com, openx.com, appnexus.com, adtech.com, pubmatic.com, 33across.com, bizzclick.com, indexexchange.com, sonobi.com, lijit.com, sovrn.com, video.unrulymedia.com, rhythmone.com, spotx.tv, spotxchange.com, infolinks.com.

Adotas works with Advertising technology companies such as Vibrant Advertising, Intellitxt, Image Space Media, DoubleClick.Net, AppNexus, Google Adsense, BrightRoll, Digilant, eXelate, RadiumOne, Chango, Facebook Exchange FBX, Specific Media, Brilig, The Trade Desk, iCrossing, Neustar AdAdvisor, Turn, X Plus One, Collective Media, AudienceScience, SiteScout, Yield Manager, Aggregate Knowledge, Rocket Fuel, Connexity, Resonate Insights, Dstillery, Accuen, Videology, Tapad, Simpli.fi, AOL-Time Warner Online Advertising, BlueKai, DemDex, Eq Ads, Triggit, Adap.TV, Media Innovation Group, Mediaplex, Bizo, Index Exchange, Jumptap, Atlas, Rubicon Project, Drawbridge, AcuityAds, Flashtalking, MLN Advertising, Twitter Ads, VINDICO, Evidon, LiveRail, Openads/OpenX, DoubleVerify, Experian, Ozone Media, MyBuys, Proclivity, Brandscreen, ContextWeb, 161Media, Adify, Yahoo Small Business, Pubmatic, AdGear, AppNexus Segment Pixel, AppNexus Ad Tag, Datonics, SpotXchange, Criteo, Upfront Digital Media, Advertising.com, Open AdStream, Integral Ad Science, Zenovia, IponWeb BidSwitch, Tribal Fusion, NetSeer, Adform, Exponential, Burst Media, bRealtime, PointRoll, AdMedia, Choice Stream, Metrigo, Improve Digital, AdExcite, Deli Ads, Ohana, eyeReturn, BlueKai DMP, Engageya, Eyeota, DoubleClick Bid Manager, Adobe Audience Manager Sync, Google Adsense Asynchronous, StickyAds TV, MicroAd, Walmart, AdRoll, Infolinks, Facebook Custom Audiences, SkimLinks, BidTheatre, GetIntent, Adhigh, GumGum, Ads.txt, AppNexus Reseller, OpenX Reseller, PubMatic Reseller, AOL Reseller, Google Reseller, LKQD Reseller, FreeWheel Reseller, RubiconProject Reseller, IndexExchange Reseller, RUN Ads, Google Direct, Magnetic, Avocet, ClickCertain, BannerFlow, Yahoo Ad Sync, Beeswax, Taboola, MGID, Taboola Sponsored Links, Amazon Ad System, Amazon Associates, Google Publisher Tag, Smart Adserver, Google AdSense Integrator, Sonobi, Emerse, StackAdapt, AdMatrix, Bidtellect, AdTheorent, Infolinks Direct, Revcontent Reseller, eBay Partner Network, DynAdmic, Yieldmo, EMX, AdStanding, Innovid, Google Inteactive Media Ads, MaxPoint Interactive, Adelphic, ADTECH, So-net Media, Cinarra, Freebit Admind, AdTech Studio, BidSwitch, Technorati Media, Advangelists, Appier, Teads, Lijit Direct, RhythmOne Direct, Sonobi Direct, Sovrn Direct, 33 Across Reseller, ORC International Reseller, OneTag Reseller, SpotXChange Reseller, IntentIQ, AdKernel, RhythmOne, Consent Management Platform API v 2.0, Engage BDR, AMob, FLoC, Zedo.
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Last Updated 4/23/24
Adotas advertising reaches 185k visitors across desktop and mobile web, in countries such as United States, Canada, France, Brazil, India. Pricing models they offer are CPM on channels such as Display, Email, Video, Mobile, Social Advertising on Adotas will allow you to reach consumers in industries or verticals such as ; you can target them with parameters such as: Tabs: Display, Video, Search, Mobile.

They are headquartered at New York, NY, United States, and have advertising & marketing contacts listed on Kochava. According to their Ads.txt, Adotas inventory partners include: google.com, onetag.com, rubiconproject.com, advertising.com, advangelists.com, emxdgt.com, aol.com, openx.com, appnexus.com, adtech.com, pubmatic.com, 33across.com, bizzclick.com, indexexchange.com, sonobi.com, lijit.com, sovrn.com, video.unrulymedia.com, rhythmone.com, spotx.tv, spotxchange.com, infolinks.com.

Adotas works with Advertising technology companies such as Vibrant Advertising, Intellitxt, Image Space Media, DoubleClick.Net, AppNexus, Google Adsense, BrightRoll, Digilant, eXelate, RadiumOne, Chango, Facebook Exchange FBX, Specific Media, Brilig, The Trade Desk, iCrossing, Neustar AdAdvisor, Turn, X Plus One, Collective Media, AudienceScience, SiteScout, Yield Manager, Aggregate Knowledge, Rocket Fuel, Connexity, Resonate Insights, Dstillery, Accuen, Videology, Tapad, Simpli.fi, AOL-Time Warner Online Advertising, BlueKai, DemDex, Eq Ads, Triggit, Adap.TV, Media Innovation Group, Mediaplex, Bizo, Index Exchange, Jumptap, Atlas, Rubicon Project, Drawbridge, AcuityAds, Flashtalking, MLN Advertising, Twitter Ads, VINDICO, Evidon, LiveRail, Openads/OpenX, DoubleVerify, Experian, Ozone Media, MyBuys, Proclivity, Brandscreen, ContextWeb, 161Media, Adify, Yahoo Small Business, Pubmatic, AdGear, AppNexus Segment Pixel, AppNexus Ad Tag, Datonics, SpotXchange, Criteo, Upfront Digital Media, Advertising.com, Open AdStream, Integral Ad Science, Zenovia, IponWeb BidSwitch, Tribal Fusion, NetSeer, Adform, Exponential, Burst Media, bRealtime, PointRoll, AdMedia, Choice Stream, Metrigo, Improve Digital, AdExcite, Deli Ads, Ohana, eyeReturn, BlueKai DMP, Engageya, Eyeota, DoubleClick Bid Manager, Adobe Audience Manager Sync, Google Adsense Asynchronous, StickyAds TV, MicroAd, Walmart, AdRoll, Infolinks, Facebook Custom Audiences, SkimLinks, BidTheatre, GetIntent, Adhigh, GumGum, Ads.txt, AppNexus Reseller, OpenX Reseller, PubMatic Reseller, AOL Reseller, Google Reseller, LKQD Reseller, FreeWheel Reseller, RubiconProject Reseller, IndexExchange Reseller, RUN Ads, Google Direct, Magnetic, Avocet, ClickCertain, BannerFlow, Yahoo Ad Sync, Beeswax, Taboola, MGID, Taboola Sponsored Links, Amazon Ad System, Amazon Associates, Google Publisher Tag, Smart Adserver, Google AdSense Integrator, Sonobi, Emerse, StackAdapt, AdMatrix, Bidtellect, AdTheorent, Infolinks Direct, Revcontent Reseller, eBay Partner Network, DynAdmic, Yieldmo, EMX, AdStanding, Innovid, Google Inteactive Media Ads, MaxPoint Interactive, Adelphic, ADTECH, So-net Media, Cinarra, Freebit Admind, AdTech Studio, BidSwitch, Technorati Media, Advangelists, Appier, Teads, Lijit Direct, RhythmOne Direct, Sonobi Direct, Sovrn Direct, 33 Across Reseller, ORC International Reseller, OneTag Reseller, SpotXChange Reseller, IntentIQ, AdKernel, RhythmOne, Consent Management Platform API v 2.0, Engage BDR, AMob, FLoC, Zedo.