Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Instinct follow yours...
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Entertainment, Financial Services, Government & Politics, Health & Beauty, Sports, Technology, Travel & Leisure
  • Key Differentiator
    Launched in 1997, Instinct is the #1 gay men’s lifestyle and entertainment magazine in the U.S. In the general market, Instinct compares as a gay version of Details magazine—trend setting, fashion forward, informative and most importantly, smart and humorous. Instinct serves anyone interested in the gay perspective on travel, fashion, entertainment, health/fitness, home, auto, technology and dating/relationships. Instinct’s distinct voice and interaction with its readers has earned it a readership growth and loyalty that is unmatched by any other gay publication. Instinct readers are educated professionals and true trend setters. With Instinct, your brand will reach an audience of affluent, highly educated brand-loyal gay consumers with high disposable incomes.
  • Owned / Operated Properties
    instinctmagazine.com
Site Traffic
  • 95534 Global Rank
  • 39104
    United States
  • 1.09M Estimated Visits
Traffic Sources
  • Search
    31.95%
  • Social
    29.31%
  • Direct
    26.67%
  • Referrals
    10.95%
  • Mail
    0.83%
  • Display
    0.29%
Geography Breakdown
  • United States
    50.92%
  • United Kingdom
    5.23%
  • Canada
    3.95%
  • Brazil
    3.42%
  • France
    3.14%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • United Kingdom
  • Canada
  • Philippines
  • Mexico
Email / Social Data
  • 525k
    Facebook fans
  • 40.1k
    Twitter followers
Desktop Display
  • 47k display total monthly uniques
  • 285k display total monthly impressions
Mobile Display
  • 77k mobile total monthly uniques
  • 414k mobile monthly overall impressions
3%
iOS
97%
Android
94%
Phone
6%
Tablet
Audience Demographics
95% male
5% female
Age
18
15%
18-24
10%
25-34
20%
35-44
20%
45-54
20%
55-64
10%
65+
5%
Income
$0k-$50k
55%
$50k-$100k
30%
$100k-$150k
10%
$150k+
5%
Education
No College
35%
College
50%
Grad School
15%
Reviews
Online Marketing Manager
May 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Instinct Magazine, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, France, Philippines, Mexico. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Instinct Magazine, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, France, Philippines, Mexico. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Instinct Magazine, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, France, Philippines, Mexico. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Instinct Magazine advertising reaches 1.09M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, France, Philippines, Mexico. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Instinct Magazine will allow you to reach consumers in industries or verticals such as Health & Beauty, Entertainment, Sports, Government & Politics, Travel & Leisure, Clothing & Fashion, Technology, Financial Services.

They have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Instinct Magazine inventory partners include: gumgum.com, appnexus.com, districtm.io, google.com, indexexchange.com, contextweb.com, openx.com, aolcloud.net, adtech.com, advertising.com, liqwid.com, nextmillennium.io, pubmatic.com, lijit.com, sovrn.com, rubicon.com, supply.colossusssp.com, rubiconproject.com, adnxs.com.