22 Words is a premier viral publisher, serving up funny, cute, heartwarming, and fascinating stories to over 40 million readers a month across its network.

We have one goal: **Fight boredom. Spread happiness.**

Or is that two goals?

Doesn’t matter. Either way, we’re making our readers’ happier every day. Whether it’s a funny list of pictures, a heartwarming story, or a video of how to make bacon-wrapped bacon…wrapped in bacon-wrapped bacon…we’re here to make life better.

It may sound like a lofty claim, but don’t worry, we’re realistic about it. We don’t make life better at the level of food shelves and college scholarships. We make life better like knock-knock jokes and fried cheese curds.

We are the simple, small joy that the internet can bring.

Our team loves spending their time creating a space where millions of millennials (and quite a few of their older siblings) are guaranteed to find funny and heartfelt stories, videos, and image compilations every day. And we don’t just end their boredom, we replace it with happiness.

That’s what it all comes down to for us — happiness. It’s why we do everything we do — to add just a bit more cheerfulness to the world. Whether it’s something as small as creating a 10-second video for Facebook or something as big as making sure the next person to join our team is getting their dream job, we’re asking one question:

Does this spread happiness?

If the answer is *Yes*, then we’re in… Let’s do this!

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Funny, Smart, Amazing Stories
  • Self / Managed Service:
    Managed Service
  • Industries
    Dating, Entertainment, Food & Beverage
  • Key Differentiator
    22 Words collects a blend of everything from the serious and creative to the silly and absurd. As your source for the crazy, curious, and comical side of the web, 22 Words can be counted on to share funny and fascinating viral content as well as more obscure (but equally interesting) pictures, videos, and more.
  • Owned / Operated Properties
    twentytwowords.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 9228 Global Rank
  • 2495
    United States
  • 9.21M Estimated Visits
Traffic Sources
  • Social
    70.57%
  • Direct
    17.26%
  • Search
    8.70%
  • Referrals
    3.07%
  • Mail
    0.32%
  • Display
    0.07%
Geography Breakdown
  • United States
    59.47%
  • Canada
    6.10%
  • United Kingdom
    4.95%
  • Brazil
    1.89%
  • Netherlands
    1.79%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • India
  • United States
  • United Kingdom
Email / Social Data
  • 961k
    Facebook fans
  • 4.1k
    Twitter followers
  • 1.8k
    Pinterest followers
Desktop Display
  • 972k display total monthly uniques
  • 11.4M display total monthly impressions
Mobile Display
  • 8.79M mobile total monthly uniques
  • 34.4M mobile monthly overall impressions
66%
iOS
34%
Android
89%
Phone
11%
Tablet
Audience Demographics
32% male
68% female
Age
18
15%
18-24
15%
25-34
25%
35-44
20%
45-54
15%
55-64
5%
65+
5%
Income
$0k-$50k
60%
$50k-$100k
25%
$100k-$150k
10%
$150k+
5%
Education
No College
45%
College
45%
Grad School
10%
Reviews
Online Marketing Manager
Apr 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 22 Words, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Netherlands, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 22 Words, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Netherlands, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 23, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 22 Words, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Netherlands, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
22 Words advertising reaches 9.21M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Netherlands, Australia, India. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on 22 Words will allow you to reach consumers in industries or verticals such as Entertainment, Dating, Food & Beverage.

They have advertising & marketing contacts listed on Thalamus. According to their Ads.txt, 22 Words inventory partners include: amazon-adsystem.com, contextweb.com, districtm.io, appnexus.com, google.com, adtech.com, clickfuse.com, rubiconproject.com, openx.com, pubmatic.com, coxmt.com, indexexchange.com, criteo.com, beachfront.com, connatix.com, tremorhub.com, advertising.com, spotxchange.com, spotx.tv, distroscale.com, kixer.com, lkqd.com, lkqd.net, aol.com, nativo.com, freewheel.tv, playbuzz.com, rhythmone.com, springserve.com, fyber.com, sharethrough.com, sovrn.com, lijit.com, spoutable.com, bidfluence.com, sonobi.com, yieldlab.net, gumgum.com, nativeads.com, triplelift.com, undertone.com, yieldmo.com.