22News---WWLP.com-Advertising-Reviews-Pricing

WWLP, One of the First, High Powered, UHF Stations in the United States.

WWLP-22News, an NBC affiliate, began broadcasting on March 17, 1953, and has been continuously on the air since signing on. It was one of the original high powered UHF stations licensed by the FCC in the country and the first UHF television station in Massachusetts. WWLP-22News provides local news, network, syndicated, and local programming to western Massachusetts. The station also provides superior digital breaking news and weather coverage through its website WWLP.com and on all mobile devices. WWLP 22.2 is the home of The CW Springfield. In addition to The CW network programming, 22News airs each evening at 10 p.m.

WWLP is western Massachusetts’ leading local multimedia company and advertisers preferred choice for unique, relevant content on all platforms. The station’s award winning website and mobile apps provide clients with innovative opportunities to help grow their businesses. Throughout the years, the station has been honored with a Regional Edward R. Murrow Award, and countless Mass Broadcasters Association Sound Bites, Regional Emmy, Associated Press & ProMax Local awards. WWLP also champions some of the highest profile community events in the Valley, including The American Cancer Society’s Relays For Life, The Red Cross Hero’s Breakfast and our twenty-plus-year-association with Toys For Tots!

About Nexstar Media Group

Nexstar Media Group, Inc. is one of the nation’s largest multimedia companies that operates or services 171 television stations in 100 markets along with the industry’s leading digital media business. We offer consumers and advertisers premium quality entertainment and information, content and distribution on every screen. Our robust portfolio of broadcast, digital and mobile products informs and engages 38.9% of U.S. TV households and Internet audience.

Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.

Nexstar Media Group, Inc.trades on the NYSE under the symbol “NXST”. For more information, visit www.nexstar.tv.

  • Company Name:
    22News - WWLP.com
  • Headquarters:
    1 Broadcast Center Chicopee, MA 01013
  • Office Locations:
    Massachusetts
Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Linear TV, Desktop Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Western Massachusetts Breaking News, Weather and Investigative Reports
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Government & Politics, Health & Beauty, Healthcare, Travel & Leisure
  • Key Differentiator
    Power and Reach of 22News and WWLP.com 22News has been the #1 television source for news and information in western Massachusetts for over 60 years. And, WWLP.com broadcast web site in western Massachusetts, delivering over 12 million page views and 1.2 million unique visitors each month on our desktop, mobile web and app platforms. Reaching the right audience -On average adults spent over 168 minutes a day online, second only to television. -The heaviest users of the internet represent the most attractive cross-section of buying demography. -The second highest percentage of adults learned about new products from the internet… second to television. -Half of adults in all markets have been to broadcast property websites. -That’s why using the combined Power and Reach of 22News and WWLP.com to advertise your business works!
  • Owned / Operated Properties
    wwlp.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Elisa LaDue
(413) 377-2247
Brenda McGiverin
(413) 377-2034
Jessica Pertuz
Springfield, Massachusetts Area
Account Executive WWLP-22 News at WWLP
Site Traffic
  • 66738 Global Rank
  • 12220
    United States
  • 1.44M Estimated Visits
Traffic Sources
  • Direct
    36.84%
  • Search
    36.08%
  • Social
    13.90%
  • Mail
    8.67%
  • Referrals
    4.47%
  • Display
    0.04%
Geography Breakdown
  • United States
    92.77%
  • Canada
    1.40%
  • United Kingdom
    1.25%
  • Australia
    0.59%
  • Brazil
    0.55%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 93k
    Facebook fans
  • 70k
    Twitter followers
  • 1k
    Instagram followers
  • 30
    Pinterest followers
Desktop Display
  • 1.2M display total monthly uniques
  • 12M display total monthly impressions
Reviews
Online Marketing Manager
May 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 22News - WWLP.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 22News - WWLP.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 22News - WWLP.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
22News - WWLP.com advertising reaches 1.44M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on 22News - WWLP.com will allow you to reach consumers in industries or verticals such as Travel & Leisure, Health & Beauty, Government & Politics, Healthcare, Entertainment.

They are headquartered at 1 Broadcast Center Chicopee, MA 01013, and have 7 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, 22News - WWLP.com inventory partners include: memevideoad.com, sharethrough.com, nativeads.com, tremorhub.com, google.com, bidfluence.com, indexexchange.com, sovrn.com, sonobi.com, contextweb.com, pubmatic.com, openx.com, emxdgt.com, appnexus.com, aolcloud.net, adtech.com, supply.colossusssp.com, smaato.com, synacor.com, connatix.com, gumgum.com, yieldlab.net, spotxchange.com, spotx.tv, lijit.com, mass2.com, carambo.la, content.ad, revcontent.com, zemanta.com, pubnative.com, bidtellect.com, spoutable.com, springserve.com, aralego.com, fyber.com, rubiconproject.com, advertising.com, rockyou.net, optimatic.com, lkqd.com, lkqd.net, smartadserver.com, coxmt.com, anthemx.tv, aps.amazon.com, adblade.com, beachfront.com, freewheel.tv, atemda.com, ooyala.com, adiply.com, nativo.com, distroscale.com, 33across.com, jadserve.postrelease.com, conversantmedia.com, adyoulike.com, adform.com, rhythmone.com, districtm.io, brightcom.com.