ADATHA, an ad platform with a world-wide reach, connects mobile marketers with millions of mobile consumers via savvy CPC, CPI and CPA partnerships with mobile publishers and app owners.

Atha' in Sanskrit which means 'now begins'. At ADATHA, we strongly believe in the importance of taking hold of the present. It's NOW; not later, not tomorrow.

ADATHA has been designed to help online marketers and publishers make informed decisions as they develop and refine their respective online advertising and site monetization strategies.

ADATHA creates a buzz around your products by utilizing several marketing tools that offer proficient traffic. We act as a link between your product and the adspace, providing your app with large volumes of active users through mobile ad channels. By focusing on multiple marketing channels like Paid Search, Social Media, Video Promotion, App Discovery, Ad-Icons, E-mail, App Review, In-App Display Advertising, and Virtual Currency, we get you premium user interaction for all your apps.

  • Company Name:
    ADATHA
  • Parent Company Name:
    CLOSED
  • Office Locations:
    Aarthi Chambers, 3rd Floor 189, Anna Salai Chennai – 600 006. Tamil Nadu, India.
  • 11-50 employees
Capabilities
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Mobile Display, Mobile Video, Social
  • CPA, CPC, CPI, CPM
  • Ad Network
  • Headline:
    Mobile Ad Network: A mobile ad platform with a world-wide reach
  • Industries
    Technology, Mobile App Installs
  • Key Differentiator
    AdvertisersHow to increase user retention via marketing channels:Adatha creates a buzz around your products by utilizing several marketing tools that offer proficient traffic. We act as a link between your product and the adspace, providing your app with large volumes of active users through mobile ad channels. By focusing on multiple marketing channels like Paid Search, Social Media, Video Promotion, App Discovery, Ad-Icons, E-mail, App Review, In-App Display Advertising, and Virtual Currency, we get you premium user interaction for all your apps.
  • Targeting

    Geo and Gender based

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Hasoffers, CAKE
  • Mobile App Install Tracking Partners
    AppsFlyer, MAT, Appslar, KOCHAVA
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Stephen Andrews
Chennai
Asst Manager – Strategic Planning and Partnership
Gowthaman KN
Chennai Area, India
Executive -Ad Operations at Adatha
Site Traffic
  • 2429752 Global Rank
  • 446380
    Bulgaria
  • 27.1k Estimated Visits
Traffic Sources
  • Direct
    81.48%
  • Referrals
    17.84%
  • Search
    0.68%
  • Mail
    0.00%
  • Social
    0.00%
  • Display
    0.00%
Geography Breakdown
  • Bulgaria
    55.10%
  • India
    44.90%
Powered by Similar web
Network Data
Country Breakdown
  • India
  • United States
  • Canada
  • Indonesia
  • Viet Nam
  • Thailand
  • Russia
Email / Social Data
  • 220k
    Email subscribers
Mobile Display
  • 600k mobile monthly interstitial impressions
  • 1M mobile total monthly uniques
  • 1.2M mobile monthly overall impressions
35%
In-App
65%
Mobile Web
40%
iOS
60%
Android
70%
Phone
30%
Tablet
Audience Demographics
66% male
34% female
Reviews
Online Marketing Manager
Jun 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on ADATHA, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPM with ad inventory in countries such as Bulgaria, India, United States, Canada, Indonesia, Viet Nam, Thailand, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
Online Marketing Manager
Jun 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on ADATHA, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPM with ad inventory in countries such as Bulgaria, India, United States, Canada, Indonesia, Viet Nam, Thailand, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
Online Marketing Manager
Jun 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on ADATHA, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPM with ad inventory in countries such as Bulgaria, India, United States, Canada, Indonesia, Viet Nam, Thailand, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
Files
Creatives
ADATHA advertising reaches 27.1k visitors across desktop and mobile web, in countries such as Bulgaria, India, United States, Canada, Indonesia, Viet Nam, Thailand, Russia. Pricing models they offer are CPA, CPC, CPI, CPM on channels such as Mobile, MobileVideo, Social Advertising on ADATHA will allow you to reach consumers in industries or verticals such as Mobile App Installs, Technology; you can target them with parameters such as: Geo and Gender based.

They have 13 advertising & marketing contacts listed on Thalamus.