AdChina built and operates China's largest independent SSP/DSP/DMP digital advertising technology platform covering both PC internet and mobile internet. The platforms comprise software and related services that effectively integrates advertisers with publishers and delivers advertisements across different ads formats and different internet access devices. The core component of the platform, the AdChina AdManager system, tracks available advertising space from publishers, processes orders from advertisers, analyzes audience data and matches advertisements to their target audience almost instantaneously across the entire range of AdChina’s publisher base. AdChina extended the reach of AdManager system by providing AdChina Demand-Side Platform (DSP), a demand-side platform for advertising agencies and advertisers and AdChina Supply-Side Platform (SSP), a supply-side platform for publishers that operate in online or mobile channels.

AdChina’s platform has access to over 70 billion[1] page views and reaches over 583 million[2] online unique visitors and 371 million[3] mobile internet users per month.

AdChina was founded in April 2007 in Silicon Valley, USA.

[1] AdChina platform data, Sep. 2013, including the traffic that SSP has access to
[2] Third-party data, Sep. 2013
[3] AdChina platform data, Sep. 2013

  • Company Name:
    AdChina
  • Parent Company Name:
    Alibaba
  • Headquarters:
    19th-20th Floor, SML Center No.610 Xujiahui Rd. Shanghai, 200025 China
  • Office Locations:
    Shanghai, Beijing, Guangzhou, and Xiamen.
  • 501-1000 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Social
  • Desktop Display, Mobile Display, Desktop Video, Social
  • Ad Network, Demand Side Platform, Retargeting
  • Headline:
    Ad Network & Demand Side Platform: China, Multi-Platform
  • Industries
    Technology
  • Key Differentiator
    537MM online UV, 289MM mobile internet users per month.
  • Owned / Operated Properties
    adchina.com
  • Targeting

    Content, Keyword, Behavioral, Demographic, Geographic, Dayparting, Retargeting, System.

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Jessie Shen
Shanghai City, China
Marketing Manager
Peng Hou
Beijing City, China
Account Director
Jessie Hong
Guangzhou, Guangdong, China
Account Director
Site Traffic
  • 8668773 Global Rank
  • 283182
    China
  • 1.25k Estimated Visits
Traffic Sources
  • Direct
    72.10%
  • Referrals
    17.12%
  • Search
    10.78%
  • Mail
    0.00%
  • Social
    0.00%
  • Display
    0.00%
Geography Breakdown
  • China
    94.59%
  • Malaysia
    5.41%
Powered by Similar web
Network Data
Country Breakdown
  • China
Reviews
Online Marketing Manager
May 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on AdChina, they have a Rate Card Cost and Pricing Models of with ad inventory in countries such as China, Malaysia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Demand Side Platform, Retargeting.
Online Marketing Manager
May 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on AdChina, they have a Rate Card Cost and Pricing Models of with ad inventory in countries such as China, Malaysia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Demand Side Platform, Retargeting.
Online Marketing Manager
May 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on AdChina, they have a Rate Card Cost and Pricing Models of with ad inventory in countries such as China, Malaysia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Demand Side Platform, Retargeting.
Files
Creatives
AdChina advertising reaches 1.25k visitors across desktop and mobile web, in countries such as China, Malaysia. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on AdChina will allow you to reach consumers in industries or verticals such as Technology; you can target them with parameters such as: Content, Keyword, Behavioral, Demographic, Geographic, Dayparting, Retargeting, System..

They are headquartered at 19th-20th Floor, SML Center No.610 Xujiahui Rd. Shanghai, 200025 China, and have 62 advertising & marketing contacts listed on Thalamus.