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60 AdTheorent Contacts
AdTheorent
First Predictive Mobile Ad Network: Targeting, Predictive Targeting, Branding, Creative, Rich Media, Real-Time Optimization, Apptivation, Post click attribution
Desktop Display, Mobile Display, Desktop Video, Mobile Video

AdTheorent® was launched in 2011 as a 2nd generation mobile real time bid (RTB) solution to bring predictive technologies to the mobile advertising industry. Developed with the brain of a Demand Side Platform and the brand safety of premium content, AdTheorent® delivers the Intelligent Impression® – creating a higher conversion rate at a significantly lower cost, across any media channel or device at any time.

  • Company Name:
    AdTheorent
  • Headquarters:
    155 Avenue of the Americas New York, New York 10013 United States of America
  • Office Locations:
    HQ: New York.
  • 51-200 employees
Capabilities
  • Desktop Display
  • Mobile Display
  • Desktop Video
  • Mobile Video
  • Desktop Display, Mobile Display, Desktop Video, Mobile Video
  • CPC, CPCV, CPE, CPI, CPM, CPV, Flat Rate
  • Ad Network, Ad Technology Provider
  • Headline:
    First Predictive Mobile Ad Network: Targeting, Predictive Targeting, Branding, Creative, Rich Media, Real-Time Optimization, Apptivation, Post click attribution
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Education, Entertainment, Financial Services, Food & Beverage, Health & Beauty, Healthcare, Mobile App Installs, Retail, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
  • Key Differentiator
    AdTheorent offers the industry’s most effective technologies and solutions for intelligent predictive audience targeting – delivered in conjunction with best in class account management, creative services, strategic services and real-time reporting. AdTheorent’s targeting approach combines legacy targeting methods like geo-targeting, behavioral targeting and retargeting with innumerable data points, yielding superior precision and accuracy in finding (and delivering) any audience at scale. Simply put, AdTheorent delivers for its advertiser clients the right audience, under the right conditions, at the right time.
  • Owned / Operated Properties
    AdTheorent.com
  • Targeting

    AdTheorent-driven campaigns analyze the audience profile of each potential ad impression in real time. We then enrich the profile with additional first party and third party demographic, behavioral, psychographic, environmental, sentiment, keyword and other contextual insight. In the end, ideal audiences are identified and shown the brand's ad, while less optimal audiences are not.

  • Data Partners
    BlueKai, AlchemyAPI, Experian, Double Click, Open Weather, scientiamobile, ALC, Merkle, MobileWalla, NOAA, Experian, IP2Location, Aggregate Knowledge, Placed, Civolution, Datalogix, LiveRamp, ShopLocal, PLACED, Digital Element, Polk Audio, NCS, Kantar, Factual
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    DoubleVerify, Integral Ad Science, MOAT, Comscore
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Celtra, Sizmek, Medialets, Phluant, PointRoll
  • Mobile App Install Tracking Partners
    Yes, MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Paul Severini
EVP, Mobile Media Sales
Kurt Roocke
Senior Account Manager
Tanya Sabharwal
Senior Account Manager
Site Traffic
  • 4091205 Global Rank
  • 949796
    United States
  • 5.77k Estimated Visits
Traffic Sources
  • Direct
    61.24%
  • Referrals
    21.39%
  • Search
    15.51%
  • Social
    1.87%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    92.09%
  • Singapore
    3.10%
  • Italy
    1.87%
  • India
    1.00%
  • Morocco
    0.86%
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Network Data
Country Breakdown
  • United States
  • Canada
  • United Kingdom
  • France
  • Germany
  • Italy
  • Spain
  • Brazil
  • China
  • India
Mobile Display
  • 336M mobile total monthly uniques
  • 129B mobile monthly overall impressions
Reviews
4 out of 5 stars
Agency Media Planner
Oct 21, 2014
mobile RTB
$2 CPM mobile banners
All RTB ad networks usually sound the same, but AdTheorent really does seem to have a superior algorithm with their RTLM technology. Always a top performer and their account management team is also great!
Agency Media Planner
Oct 17, 2014
mobile display, mobile RTB, direct response, mobile keyword targeting
$2 CPM for standard RON - $18 CPM for Pre-roll video
Adtheorent, These guys are great. They made it a point to always embrace RTB and programmatic as their inventory source, which gives them tons of scale and targeting potential. They have some really great mobile products and a lot of data targeting. I really liked their keyword targeting via the Alchemy API, it performed really well on multiple campaigns.
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