Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Gay News, LGBT Rights, Politics, Entertainment
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Government & Politics
  • Key Differentiator
    The Advocate is a U.S.-based LGBT-interest magazine, printed bi-monthly and available by subscription or packaged with OUT magazine on newsstands nationwide. The brand has an editorial focus on news, politics, opinion, and arts & entertainment of interest to lesbians, gay men, bisexuals and transgendered (LGBT) people. The magazine, established in 1967, is the oldest LGBT publication in the United States and the only surviving one of its kind that was founded before the 1969 Stonewall Riots in New York City that is generally credited as the beginning of the LGBT rights movement. It's now the world's leading source of LGBT news and entertainment with it's highly-visited website, Advocate.com.
Site Traffic
  • 21896 Global Rank
  • 7896
    United States
  • 2.27 M Estimated Visits
Traffic Sources
  • Search
    55.00%
  • Direct
    26.54%
  • Social
    12.20%
  • Referrals
    6.11%
  • Mail
    0.14%
  • Display
    0.00%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 24,860
204
United States Rank 6,483
5
United States Page Views 68.2%
7.5%
Top Countries
Top Search Keywords
  • Opportunities
  • Partners Programs
  • Amazon Associates Program
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 1 K Downloads
  • 10 SDKs
  • 3.54 Avg. Rating
  • 7 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.audiencemedia.app208
  • App Support: https://www.advocate.com/
  • Genre: lifestyle
  • Bundle ID: com.audiencemedia.app208
  • App Size: 65.5 M
  • Version: 38
  • Release Date: September 16th, 2014
  • Update Date: March 9th, 2021

Description:

By revealing and reflecting upon every aspect of the LGBT experience, The Advocate defines what it means to be gay today. Since 1967, The Advocate has challenged conceptions, provoked conversations, and propelled the global dialogue on LGBT issues.

Facebook Login
The Facebook SDK for Android enables people to sign into your app with Facebook Login. When people log into your app with Facebook they can grant permissions to your app so you can retrieve information or perform actions on Facebook on their behalf.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Square
Square helps millions of sellers run their business-from secure credit card processing to point of sale solutions. Get paid faster with Square.
Square OkHttp3
HTTP is the way modern applications network. It’s how we exchange data & media. Doing HTTP efficiently makes your stuff load faster and saves bandwidth. OkHttp is an HTTP client that’s efficient by default: HTTP/2 support allows all requests to the same host to share a socket. Connection pooling reduces request latency (if HTTP/2 isn’t available). Transparent GZIP shrinks download sizes. Response caching avoids the network completely for repeat requests. OkHttp perseveres when the network is troublesome: it will silently recover from common connection problems. If your service has multiple IP addresses OkHttp will attempt alternate addresses if the first connect fails. This is necessary for IPv4+IPv6 and for services hosted in redundant data centers. OkHttp supports modern TLS features (TLS 1.3, ALPN, certificate pinning). It can be configured to fall back for broad connectivity. Using OkHttp is easy. Its request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Gson
Gson is a Java library that can be used to convert Java Objects into their JSON representation. It can also be used to convert a JSON string to an equivalent Java object. Gson can work with arbitrary Java objects including pre-existing objects that you do not have source-code of.
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Facebook
The Facebook SDK for Android is the easiest way to integrate your Android app with Facebook's platform. The SDK provides support for Login with Facebook authentication, reading and writing to Facebook APIs and support for UI elements such as pickers and dialogs.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.49%
  • Standard
    98.64%
  • Direct
    0.87%
Ads Seen Recently
7,970
Longest Running Ad
ADVOCATE
Device
Desktop
Dimensions
other
ADVOCATE
Device
Mobile
Dimensions
300x250
ADVOCATE
Device
Desktop
Dimensions
300x250
ADVOCATE
Device
Mobile
Dimensions
300x250
ADVOCATE
Device
Mobile
Dimensions
300x600
ADVOCATE
Device
Mobile
Dimensions
320x50
ADVOCATE
Device
Mobile
Dimensions
other
ADVOCATE
Device
Mobile
Dimensions
other
ADVOCATE
Device
Mobile
Dimensions
other
ADVOCATE
Device
Mobile
Dimensions
other
ADVOCATE
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
badiversitynetwork.com
direct
84391
advertising.com
reseller
28650
rubiconproject.com
reseller
22412
0bfd66d529a55807
openx.com
reseller
537153564
6a698e2ec38604c6
appnexus.com
reseller
2234
undertone.com
direct
3855
33across.com
reseller
0013300001kqj2haas
rubiconproject.com
reseller
18694
pubmatic.com
reseller
158723
pubmatic.com
reseller
156557
indexexchange.com
reseller
186046
ADVOCATE advertising reaches 2.27M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Australia, Germany. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social, Video Advertising on ADVOCATE will allow you to reach consumers in industries or verticals such as Entertainment, Government & Politics.

They are headquartered at Washington, DC, United States, and have 1 advertising & marketing contacts listed on Kochava. According to their Ads.txt, ADVOCATE inventory partners include: badiversitynetwork.com, advertising.com, rubiconproject.com, openx.com, appnexus.com, undertone.com, 33across.com, pubmatic.com, indexexchange.com, spotxchange.com, spotx.tv, sharethrough.com, lkqd.net, contextweb.com, google.com, telaria.com, tremorhub.com, connatix.com, aolcloud.net, adtech.com, yldbt.com, gumgum.com, lijit.com, sovrn.com, teads.tv.

ADVOCATE works with Advertising technology companies such as Mediaplex, Korrelate, Accuen, AudienceScience, SiteScout, LucidMedia, Brandscreen, Rocket Fuel, ADTECH, Simpli.fi, PointRoll, Facebook Exchange FBX, Turn, Videology, Zedo, X Plus One, Evidon, The Trade Desk, Outbrain, Chango, Google Adsense, Neustar AdAdvisor, Aggregate Knowledge, DoubleVerify, Commission Junction, Conversant, DemDex, BlueKai, AOL-Time Warner Online Advertising, AppNexus, Resonate Insights, Flashtalking, Atlas, DoubleClick.Net, Media Innovation Group, Spongecell, VINDICO, 161Media, Clickbooth, IponWeb BidSwitch, Integral Ad Science, Adconion, Twitter Ads, CPX Interactive, Yield Manager, Advertising.com, AppNexus Segment Pixel, Collective Media, Undertone, Tapad, Drawbridge, Experian, Switch Ads, eyeReturn, Centro, AcuityAds, Eyeota, BlueKai DMP, Komoona, RealVu, RhythmOne, Adform, Sharethrough, DoubleClick Bid Manager, AdGear, Tribal Fusion, Exponential, Facebook Custom Audiences, Prebid, RUN Ads, Rubicon Project, Google Publisher Tag, Criteo, Ads.txt, Google Direct, ShareThrough Direct, Teads Direct, Connatix Direct, RubiconProject Direct, Sovrn Direct, Lijit Direct, GumGum Reseller, OpenX Reseller, PubMatic Reseller, ContextWeb Reseller, AppNexus Direct, YieldBot Direct, AOL Direct, ContextWeb, Bidtellect, StackAdapt, Index Exchange, Pubmatic, SpotXchange, Yahoo Ad Sync, Media.net, SpotXChange Reseller, Tremor Video Reseller, AOL Reseller, Google Reseller, Google AdSense Integrator, RubiconProject Reseller, Innovid, Undertone Direct, AppNexus Reseller, Telaria Reseller, IndexExchange Direct, LKQD Reseller, Research Now, Right Media, 33 Across Reseller, IndexExchange Reseller, Openads/OpenX, Adobe Audience Manager Sync, eXelate, comScore Activation, Teads, Google Inteactive Media Ads, FLoC, ORC International Direct, Adform Reseller, DistrictM Reseller, FreeWheel Reseller, Improve Digital Reseller, Lijit Reseller, Mobfox Reseller, Nativo Reseller, RhythmOne Reseller, Smaato Reseller, SmartAdServer Reseller, Sovrn Reseller, Teads Reseller, The MediaGrid Reseller, AdYouLike Direct, The MediaGrid Direct, Consent Management Platform API v 2.0, Sourcepoint, Tacoda, Admiral VRM, Amazon Ad System, Amazon Associates, FLoC Opt-Out, Adbutler, ClipCentric.