Affle is a Singapore-hq end to end mobile marketing company. Having started in 2006, Affle has been a pioneer in the field of mobile app-dev, ad-tech & analytics and has built significant scale and intelligence backed solutions by its robust profile data and insights about millions of users, which continues to grow larger and richer by the day. Affle’s investors include Microsoft, D2C (An NTT DoCoMo subsidiary), Itochu, Bennett Coleman Company Limited (BCCL) & Centurion Private Equity. Affle has introduced in this world a unique data led insights driven mobile ad dsp – Affle MAAS (mobile audience as service).

Affle’s Mobile Audience as a Service (“MAAS”) (http://maas.affle.com/) platform is an ad DSP that helps advertisers maximize their mobile marketing campaigns’ ROI with real time and actionable audience intelligence and optimizations. This solution is available for the advertisers and publishers across the globe, and it has evolved as per the requirements of the evolving mobile marketing ecosystem and changing user behaviour towards consumption of content and mcommerce on mobile apps and WAP. Depending on the user kind, Affle MAAS platform is available in two different versions:

Mobile Advertising – Affle MAAS O6
http://maas.affle.com/

Affle MAAS O6 or Affle Mobile Audience as Service (optimizer) is the managed services version of MAAS, in which every advertiser gets a dedicated account / campaign manager who not only helps in setting up his campaign, but also optimises it as per the pre-defined KPIs/ goals for the campaign. Some of the salient features of this platform are:
1. Integrated audience procurement over multiple supply sources
• Programmatic inventory over the DSP which gives us global reach
• Direct publisher & affiliate integrations
• Owned app inventory over the SDK with 750+ titles
• Search & social
2. Mobile video & Rich Media - A rich media & video ad authoring platform which our team uses to build engaging rich media ad experiences for our clients. This is already integrated with our Ad Network, DSP and also social platforms like FB.
3. Campaign management & Attribution
• Unified view for both brand as well as performance campaigns
• Strong attribution by source & analysis by costs, revenue which leads to key insights, audience behaviour and thereby campaign optimization.

Mobile Advertising – Affle MAAS Xtend
http://maas.affle.com/xtend/

Affle MAAS Xtend is an easy to use self-serve mobile marketing platform made for the advanced performance marketers and app owners. One can easily setup and run a app performance campaign on the platform within 4 simple steps.
1. Integrated audience procurement over multiple supply sources
• Programmatic inventory over the DSP which gives us global reach
• Direct publisher & affiliate integrations through APIs
• Owned app inventory over the SDK with 750+ titles
• Search & social

2. Campaign management & Attribution
• Unified view for both brand as well as performance campaigns
• Strong attribution by source & analysis by costs, revenue which leads to key insights, audience behaviour and thereby campaign optimization.

3. Offer Walls & automated campaign delivery
• Availability of offer wall wherein publishers can find all the major direct high pay-out campaigns running on MAAS Xtend
• Automated campaign delivery by the way of API integration available, this ensure high quality installs along with KPI delivery both on advertisers’ and publishers’ end.

In addition to above, Affle is having an app development services company named Affle AppStudioz(http://www.appstudioz.com/), where it has created and delivered more than 1500 apps globally on all the major native platforms.

Also, Affle has created a combined attribution, in-app analytics & CRM re-engagement platform mTraction(http://www.mtraction.com/) which is used by leading app advertisers across the globe.

Capabilities
  • Mobile Display
    Platform Supported:
    • Android
    • Mobile Web
    • iOS
    • Windows
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    All the industry standard CTAs plus any as per the campaign requirements. Click-to-Call, Click-to-SMS, Custom Animation, Inline Audio, Audio on Demand, Inline Video, Full Screen Video, Drag and Drop, 360° and Pannable Images, Shake and Tilt, Image Gallery, Add-to-Calendar, Smart Day Parting, Google Map, Location, Facebook and Twitter, Interactive Games, Flex Orientation, Transparency, Swipe, Auto-play, Tap-to-play, Flick, Countdown, Data Capture, Form Submission, Call-to-action, Full Analytics, 360* video, Augmented Reality
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Mobile Display, Mobile Video
  • CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPS, CPV
  • Ad Network, Ad Technology Provider, Demand Side Platform, Other
  • Headline:
    Mobile Marketing Platform
  • Self / Managed Service:
    Managed Service & Self-Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Mobile App Installs, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
  • Key Differentiator
    1. Integrated audience procurement over multiple supply sources - Direct Apps, Programmatic & other Networks/Platforms 2. Unified Audience Intelligence leveraging own DMP platform 3. Multiple Ad Units to maximize efficiency through video, banner, native, rich media, offer wall and other custom ad units 4. Proprietary Optimizer to help in maximizing campaign performance by optimizing at an audience level on Purchase/Engagement/Other such KPIs
  • Owned / Operated Properties
    affle.com, maas.affle.com, mTraction.com, appstudioz.com
  • Programmatic Integrations & Publisher / Inventory Partners
    Affle DSP - MAAS (mobile audience as service) which is connected with all the major dsps and ad exchanges.
  • Targeting

    Geographic, Carrier, Device, Demographic, Dayparting, Appographic, Audience Personas

  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    MOAT, Nielsen, comScore Campaign Essentials, Integral AdScience, DoubleVerify
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com Crisp - http://www.crispmobile.com/ Doubleclick
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer, mTraction, Apsalar
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Viraj Sinh
Gurgaon, India
Co-Founder & Sales Director
Anuj Kumar
Gurgaon, India
Co-founder & Managing Director
Madan Sanglikar
Greater Jakarta Area, Indonesia
Cofounder & Managing Partner - South East Asia
Site Traffic
  • 451921 Global Rank
  • 37347
    India
  • 188k Estimated Visits
Traffic Sources
  • Search
    40.34%
  • Direct
    35.66%
  • Referrals
    19.57%
  • Mail
    3.28%
  • Social
    1.14%
  • Display
    0.00%
Geography Breakdown
  • India
    41.33%
  • Philippines
    12.72%
  • United States
    10.18%
  • Germany
    5.34%
  • United Kingdom
    4.38%
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Network Data
Country Breakdown
  • Malaysia
  • Singapore
  • Indonesia
  • India
  • United States
  • United Kingdom
Reviews
5 out of 5 stars
Agency Media Planner
Feb 08, 2017
India, Mumbai, Maharashtra
Mobile App Installs
$2.00
User Acquisition Manager
Jan 11, 2017
India, New Delhi, Delhi
User Acquisition
Reasonable
Good platform which has helped scale up our App UA significantly. Great servicing team as well
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