Airfix-Model-World-Advertising-Reviews-Pricing
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: The new monthly for ALL scale modellers!
  • Key Differentiator
    History of Modelling In 1936 International Model Aircraft Ltd launched the world’s first moulded scale model kits known as the "Penguins". A Penguin scale model kit contained everything you needed to construct an accurate scale model. Airfix created its first promotional model of a Ferguson tractor in 1949 and this was sold through Woolworths’ retail stores in kit form. This proved to be successful and shortly after Woolworths approached Airfix suggesting that by using a more stable polystyrene plastic and poly bags with a card header, it would meet the Woolworths retail price of 2 shillings. The small scale Golden Hind was launched in 1952. Woolworths’ buyers then began to ask for more subjects, then soon after Airfix began to produce a wider range of polybagged model kits. The name Airfix is synonymous with modelling, throughout its 70 year history Airfix has inspired generations of modelling enthusiasts and will continue to do so. Editorial Synopsis Airfix Model World caters for all manner of modellers, from the eager novice embarking on their first build, to the experienced master modeller who uses photo-etched parts, resin and aftermarket decals. While new Airfix toolings and re-releases feature on a regular basis, the magazine is also completely inclusive of the whole market with reports on products from other major manufacturers, such as Hasegawa, Trumpeter, Tamiya, Italeri and Hobby Boss, to offer something for everyone. The main focus is on aircraft but, because we know many modellers look for inspiration in other disciplines, Airfix Model World also offers projects spanning military, ships, cars, space and figures. Besides the latest news and reviews, readers can also expect; high-quality photography, top-notch instruction from expert modellers, stunning artwork and colour profiles, aircrew accounts and builds and advice covering all aspects of the modelling spectrum. Readership Airfix Model World targets all modellers, whether they are new to building plastic kits, seasoned builders or exhibition standard. Readers are likely to be youngsters and adults aged 8 to 80 but they have one thing in common - a passion for their hobby on which they are prepared to spend to produce the most life-like builds possible. Distribution Airfix Model World will enjoy the best distribution of any magazine in the market. In the UK it will be available at WHSmith High Street and Travel, British Book shops as well as other regional multiples and good independent newsagents. The magazine will also have a widespread international distribution throughout at least 50 countries including Barnes and Noble and Borders in the US and leading newsagents in Canada, Australia, New Zealand, France, Germany, Holland, Scandinavia and the Far East. Airfix Model World will also be sold through model and hobby shops as well as through Key Publishing’s mail order operations and will benefit from bonus distribution at various major modelling events and airshows such as IPMS Nationals, Flying Legends, RIAT and Waddington. The Product • A4, glossy, saddle stitched • Monthly frequency • Established in 2010 • Cover price £3.99 • Print run of 40,000 A creative approach Advertorials Advertorials are a proven way of blending an advertising theme into an editorially styled feature, thereby delivering a very strong message to new and existing customers. Airfix Model World can write and design an advertising feature based on your business, products and services from information supplied by you. Supplements/Promotional Material Airfix Model World magazine can design, write and produce your promotional material in a variety of languages, sizes and specifications. We can also distribute your supplements through Airfix Model World magazine at the shows we attend or via direct mail to a particular target market. Reprints Articles that have featured in Airfix Model World are an excellent way to promote your company at events and through direct mail. The reprints can range from 2 – 12 pages and can be re-designed to carry your advertising message. Gatefold, Outserts, Loose Inserts Airfix Model World can accommodate single and double gatefolds, outserts and loose inserts. This creative form of marketing can have a huge impact when you are launching new products/services.
  • Owned / Operated Properties
    airfixmodelworld.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Brodie Baxter
Group Advertisement Manager
+44 (0) 1780 755131
Site Traffic
  • 5588407 Global Rank
  • 1797124
    United States
  • 3.36k Estimated Visits
Traffic Sources
  • Referrals
    44.92%
  • Direct
    41.98%
  • Search
    13.10%
  • Mail
    0.00%
  • Social
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    38.98%
  • Poland
    34.12%
  • United Kingdom
    8.01%
  • Portugal
    5.79%
  • Canada
    3.06%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • New Zealand
  • France
  • Germany
  • United States
Reviews
Online Marketing Manager
May 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Airfix Model World, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Poland, United Kingdom, Portugal, Canada, Australia, New Zealand, France, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Airfix Model World, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Poland, United Kingdom, Portugal, Canada, Australia, New Zealand, France, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Airfix Model World, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Poland, United Kingdom, Portugal, Canada, Australia, New Zealand, France, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Airfix Model World advertising reaches 3.36k visitors across desktop and mobile web, in countries such as United States, Poland, United Kingdom, Portugal, Canada, Australia, New Zealand, France, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Airfix Model World will allow you to reach consumers in industries or verticals such as .

They have 1 advertising & marketing contacts listed on Thalamus.