8 Altrooz, Inc. Contacts
Altrooz, Inc.
Direct SDK / DSP with integrated DMP utilizing 1st party app ownership, app audience and intender data to build seed audiences, expand into look-a-likes using our data partnerships and then finding those look-a-likes on the exchanges, through social media and on our direct traffic.
Desktop Display, Mobile Display, Social, Desktop Video, Mobile Video

Finding and engaging your ideal customers as they rapidly spend more and more time on mobile devices has created a whole new set of challenges for marketers. Whether you’re looking to make a big splash with your brand story or focus on acquiring and engaging high-value users for your app, we deliver superior data, tools and talent to help you exceed your marketing goals.

With millions of apps in the App Store and Google Play, it's nearly impossible for consumers to find the right games or apps that matter. Altrooz is building leading technologies that bring advertisers, publishers and consumers together in new and unique ways.

  • Company Name:
    Altrooz, Inc.
  • CEO Name:
    Rob Crumpler
  • Headquarters:
    Sausalito, CA
  • Office Locations:
    Sausalito, CA
  • 11-50 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • Mobile Web
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Desktop Display, Mobile Display, Social, Desktop Video, Mobile Video
  • CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPV
  • Ad Network, Ad Technology Provider, Demand Side Platform, Facebook FMP, Other, Retargeting, Instagram Ads Partner
  • Headline:
    Direct SDK / DSP with integrated DMP utilizing 1st party app ownership, app audience and intender data to build seed audiences, expand into look-a-likes using our data partnerships and then finding those look-a-likes on the exchanges, through social media and on our direct traffic.
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Mobile App Installs, Retail, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
  • Key Differentiator
    Winning and engaging your customers as they rapidly spend more and more time on mobile devices has created a whole new set of challenges for marketers. Whether you’re looking to make a big splash with your brand story or focus on acquiring and engaging high-value users for your app, we deliver superior data, tools and talent to help you exceed your marketing goals. With over 50 Million app downloads to date, Altrooz can help you win high-value users for your iOS or Android apps all over the world. Our Data Management Platform optimizes your ad buys on our DSP and social marketing platforms by using our 1st Party App Ownership, App Audience and Intender data to create "smarter" custom audiences to better target the "look-a-like" customers on the exchanges, through social media and on our direct traffic. Leverage our 1st Party mobile data to conquest your competitors' customers, or dynamically serve your creative assets to specific audience segments. Engage your audience with native mobile video ad units that include social features. Experience full viewability metrics, audience insights and social features that give your campaigns an organic lift. Our unique algorithms are tuned to identify and report fraudulent activity from publishers and we guarantee non-payment to publishers should any suspicious activity arise.
  • Owned / Operated Properties
    AppBullseye (iOS & Android), Altrooz Social Marketing DMP, Altrooz Analytics SDK, Altrooz Ads SDK
  • Programmatic Integrations & Publisher / Inventory Partners
    Google, MoPub, Nexage, Rubicon, Facebook Exchange, One by AOL, AppNexus, PubMatic, LiveIntent, Smaato, OpenX, gumgum, SpotXchange, Matomy, Pulsepoint, Adconductor Adtech, Brightroll and others
  • Targeting

    OS (I.e. iOS vs Android), Smartphone vs Tablet, App category (i.e. Travel, entertainment, music, games, etc; Behavioral intender targeting (I.e. 1st party data targeting users who have installed apps within the travel category for example), 1st party Correlated Apps data (detailed in the attachment), Geo targeting by country/DMA, Demographic targeting or demographic skew for more scale

  • Data Partners
    Lotame, Blue Kai, LiveRamp, Pushspring, Exelate, Krux, Sizmek, Datalogix, Dataxpand, RocketFuel, Quantcast, Datonics, AdAdvisor, Proximic, GrapeShot
  • Mobile App Install Tracking Partners
    MobileAppTracking by TUNE, Kochava, Adjust, Appsflyer, Tapstream, Appsperse, Flurry, Apsalar, and many others including our own proprietary solution.
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Altrooz Thalamus RFP
San Francisco Bay Area
Sales
George Tam
San Francisco Bay Area
Manager, Ad Operations
Mike King
San Francisco Bay Area
Director, Account Management
Site Traffic
  • 55472 Global Rank
  • 13329
    United States
  • 2.33M Estimated Visits
Traffic Sources
  • Direct
    54.99%
  • Referrals
    39.21%
  • Search
    3.43%
  • Social
    1.68%
  • Display
    0.69%
  • Mail
    0.00%
Geography Breakdown
  • United States
    93.05%
  • Israel
    4.52%
  • India
    1.59%
  • Iraq
    0.84%
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Network Data
Country Breakdown
  • United States
  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Colombia
  • China
  • Chile
Mobile Display
  • 600M mobile total monthly uniques
70%
In-App
30%
Mobile Web
45%
iOS
55%
Android
85%
Phone
15%
Tablet
Reviews
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