Any Data is a lead marketing solutions provider, focusing on performance based marketing. The companies’ services include B2B and B2C data, qualified leads, email or sms marketing and market research. Any Data strives for effective, responsible marketing activities to promote lead generation in business and consumer markets. Business data is readily accessible by category, with over 3.5 million business-to-business information details available for South Africa. The consumer database is over 30 million with detailed consumer information segregated by age, gender, area, etc. Any Data provides full mail house services for postal campaigns as well as specialized market research and consultancy.