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AppLift is a mobile games marketing platform. The company was founded in August 2012 by Kaya Taner, Tim Koschella and Hitfox Group.

AppLift’s platform helps mobile game advertisers acquire loyal and paying gamers at scale on a performance basis. Via its proprietary Customer Lifetime Value Optimization Technology for user acquisition, AppLift focuses on tracking and maximizing the lifetime value of the users delivered to optimize campaign ROI and achieve the most efficient allocation of marketing budgets across traffic channels.

On the supply side, media partners can easily and effectively monetize all their mobile traffic with relevant game offers, on both iOS and Android. Through non-intrusive and engaging native ad formats as well as a proprietary eCPM optimization algorithm, developers can maximize revenue while preserving their app’s user experience.

AppLift offers its partners extensive and personalized support in order to deliver the highest performance. AppLift partners with 200+ quality game publishers such as King, Wooga and EA and with 1500+ Media Partners to deliver high-quality traffic.

The company currently employs 80 people from over 25 nationalities and is headquartered in Berlin with further offices in San Francisco and Seoul.

  • Company Name:
    AppLift
  • Headquarters:
    Rosenstraße 17 Berlin, 10178 Germany
  • Office Locations:
    HQed in Berlin. We also have offices in Seoul, Bangalore, Tokyo and Shanghai
  • 51-200 employees
Capabilities
  • Mobile Display
    Platform Supported:
    • Android
    • Mobile Web
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Mobile Display, Social, Mobile Video
  • % of Media Spend, CPC, CPI, CPM, CPV
  • Demand Side Platform
  • Headline:
    Data Driven App Marketing
  • Self / Managed Service:
    Managed Service & Self-Service
  • Industries
    Mobile App Installs, Technology
  • Key Differentiator
    AppLift is a data-driven technology company that empowers mobile app advertisers to acquire and re-engage quality users at scale on a performance basis. AppLift's programmatic media buying platform DataLift provides access to all automated supply sources in the market, reaching over a billion users. The technology leverages first- and third-party data to optimize media buys across all stages of the conversion funnel and, through its proprietary LTV optimization technology, enables ROI-maximized user acquisition. AppLift works with 500+ leading global advertisers across all verticals, such as King, Zynga, OLX, Glu Mobile, Myntra, Paltalk, Nexon, and Tap4Fun.
  • Owned / Operated Properties
    AppLift.com
  • Targeting

    Country, Platform, Device, Interest, Look-alike

  • Data Partners
    N/A
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    N/A
  • Mobile App Install Tracking Partners
    Adeven, AppsFlyer, MAT, Kochava, MobileApp Tracking by TUNE, Adjust
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Elie Fuchs-Gosse
Sales Engineer
+1 415 244 1614
Matthew Chuck
Account Manager Strategic Media Partners US
+1 (415) 694-8424
Cody Christie
Account Manager Media Partners US
+1 (415) 741-7148
Site Traffic
  • 8437 Global Rank
  • 10894
    Germany
  • 11.7M Estimated Visits
Traffic Sources
  • Direct
    47.77%
  • Search
    24.59%
  • Referrals
    17.25%
  • Social
    3.66%
  • Mail
    3.46%
  • Display
    3.28%
Geography Breakdown
  • Germany
    23.38%
  • United States
    14.19%
  • France
    6.47%
  • Russia
    5.64%
  • Portugal
    5.03%
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Network Data
Country Breakdown
  • Germany
  • United States
  • South Korea
  • China
  • Japan
  • India
  • Singapore
Reviews
2.5 out of 5 stars
User Acquisition Manager
Apr 05, 2017
Germany, Berlin
mobile
cpi,
ok quality, low scale horrible account management.
User Acquisition Manager
Aug 18, 2016
Canada,
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