AppLovin offers a comprehensive platform where app developers of all sizes can connect with their ideal consumers and get discovered. Founded in 2012, the company is focused on helping both indie and established developers grow, with the expertise and insights they need to finance, market, and expand their businesses – all in one place. App developers view AppLovin as a trusted partner, the rare company that understands what it takes to succeed in the mobile app ecosystem and the ability to help them reach their goals.

  • Company Name:
  • Headquarters:
    640 2nd St. San Francisco CA 94107 United States
  • Office Locations:
    California and New York
  • 51-200 employees
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Mobile Display, Mobile Video, Social
  • CPC, CPI
  • Ad Network
  • Headline:
    Mobile Marketing Automation
  • Industries
    Clothing & Fashion, Gaming, Retail, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    Our marketing platform lets you acquire new consumers at scale and make effective marketing decisions. Acquire new users to expand your reach Our platform allows you to acquire new users who are likely to download your app. Then we measure each campaign and continue to optimize to find many more new users. App Marketing for global reach We work with advertisers and developers around the world so you can acquire new consumers in the geographic regions you want. We acquire these consumers at scale because our recommendation algorithms determine the most relevant apps for your ads, driving optimal installs. Maximize your investment to achieve your growth goals Our algorithms select new users who are likely to download and then determine the right amount to bid for them. Our proprietary bid technology ensures that you will achieve your marketing goals. Measurable to know and understand more View and measure metrics in real-time. Our ROI-based analytics environment shows results for actions your new consumers take and optimizes against them to find more. Create targeted ads to reach the users you want Optimize your campaign to find the ad format and message that allows you to acquire new, relevant users at scale. Learn more or sign up today.
  • Owned / Operated Properties
  • Targeting

    Demographic: Age, Gender, Relationship Status, HHI. Personas

  • Data Partners
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer, tenjin
Rina Takagi
Within 23 wards, Tokyo, Japan
Analyst, Growth Partnerships
Mary Kate Dilworth
Berlin Area, Germany
Analyst, Growth Partnerships
Yu Chen
Nanjing, Jiangsu, China
Analyst, Strategic Partnerships
Site Traffic
  • 7504 Global Rank
  • 7152
  • 19.2M Estimated Visits
Traffic Sources
  • Direct
  • Referrals
  • Search
  • Mail
  • Social
  • Display
Geography Breakdown
  • Japan
  • Poland
  • United States
  • Morocco
  • China
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Network Data
Country Breakdown
  • United States
  • Germany
  • Japan
  • China
  • South Korea
Mobile Display
  • 1B mobile total monthly uniques
  • 200B mobile monthly overall impressions
3.5 out of 5 stars
User Acquisition Manager
Apr 13, 2017
Poland, Warsaw, Mazowieckie
Ad Operations
Feb 17, 2017
United States, Santa Monica, California
User Acquisition Manager
May 20, 2016
Mobile Gaming Acquisition
$5 CPIs
Poor customer service.