Appodeal has pioneered the way for app publishers since its launch in 2015 by setting new industry standards that always put publishers first. In a mobile ad industry built unfairly for advertisers, the comprehensive mobile app monetization brings the power back to publishers.

Publishers maximize their revenue by engaging the entire ad ecosystem in real-time competition for every ad impression through Appodeal’s marketplace. Appodeal showcases publisher ad inventory to the advertisers and offers the highest rate to the publisher in real time. The large auction is accompanied by a mediation layer, which exposes the inventory to all available buyers on the market including all major ad networks, RTB exchanges, and DSPs.

One simple SDK integration. Limitless benefits including:
-60+ premium ad demand sources
-All major ad formats
-Worldwide monetization
-Maximum fillrates
-Flexible on-demand payouts

Core Features:
-Cross-app promotion
-Direct deals
-Automated ad optimization
-Insights: Discover the ad revenue attribution of user cohorts
-Segments: Customize ad experience for different groups of users

Core Features:
-Cross-app promotion
-Direct deals
-Automated ad optimization
-Insights: Discover the ad revenue attribution of user cohorts
-Segments: Customize ad experience for different groups of users

  • Company Name:
    Appodeal, Inc.
  • CEO Name:
    Pavel Golubev
  • Headquarters:
    350 Alabama St #10, San Francisco, CA 94110, USA
  • Office Locations:
    California, Moscow, and Barcelona
  • 51-200 employees
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Mobile Display, Mobile Video, Social
  • CPM
  • Ad Technology Provider
  • Headline:
    Intelligent Ad Mediation
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, eCommerce, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    Appodeal was Founded by App Publishers for App Publishers. Appodeal was originally created in 2011 as an in-house ad mediation solution for Alfa Production, a mobile apps publishing company with a monthly audience of 4M active users across all apps. After experimenting with most of the ad networks, mediators, and app monetization tools on the market to monetize Alfa's apps, Founder & CEO Pavel Golubev was surprised to learn their in-house publisher-centric ad mediation platform actually performed the best — increasing their apps’ ad revenue by an impressive ~270%. Golubev then realized that all mobile ad tools simply put the advertisers’ interests first, not the publishers. As a result, he decided to launch Appodeal to the public in 2015 — bringing the power back to the mobile app publishers. Thanks to its innovative publisher-centric ad marketplace where ad networks compete against each other in real-time for every ad impression, Appodeal has significantly increased ad revenue for app publishers and has been growing rapidly ever since.
  • Owned / Operated Properties,
  • Mobile App Install Tracking Partners
Natalie Portier
San Francisco Bay Area
Dmitriy Usakov
Client SDK Development and Integration
Site Traffic
  • 163599 Global Rank
  • 52992
  • 507k Estimated Visits
Traffic Sources
  • Direct
  • Search
  • Referrals
  • Social
  • Mail
  • Display
Geography Breakdown
  • Russia
  • Brazil
  • Ukraine
  • Poland
  • Thailand
Powered by Similar web
Network Data
Mobile Display
  • 1.8B mobile monthly overall impressions
5 out of 5 stars
Publisher Development
Apr 17, 2016
Mobile Gaming
My Appodeal reviews I advise all my friends to use only Appodeal! This is the most efficient ad network I ever used. - easy integration with troubleshooting section - best support team, professionals, very short time for response; - no need to registering on many different ad networks; - possibility to request immediate payout (2% fee). Appodeal boosted my revenue up to 500% at the time of this posting.. I'm very happy with it!
Appodeal, Inc. advertising reaches 507k visitors across desktop and mobile web, in countries such as Russia, Ukraine, Poland, Thailand. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Appodeal, Inc. will allow you to reach consumers in industries or verticals such as Healthcare, Sports, Technology, Non-Profit, eCommerce, Retail, Gaming, Education, Government & Politics, Financial Services, Automotive, Dating, Travel & Leisure, Telecommunications, Consumer Packaged Goods, Clothing & Fashion, Health & Beauty, Energy and Utilities, Food & Beverage, Entertainment.

They are headquartered at 350 Alabama St #10, San Francisco, CA 94110, USA, and have 18 advertising & marketing contacts listed on Thalamus.