We believe that the mobile ad industry is unfairly built in favor of advertisers. Our mission is to bring the power back to mobile app publishers.

Appodeal is an intelligent mobile app monetization solution. Designed for publishers, by publishers, Appodeal increases revenue through an established marketplace where ad networks compete against each other in real-time auctions for every ad impression.

It also efficiently automates and optimizes all aspects of the ad monetization process.

The platform is a large auction house, accompanied by a mediation layer, that exposes a publisher’s inventory to all available buyers on the market via relationships with every major ad network, RTB exchange, and DSP. Appodeal showcases publisher inventory to the advertiser, and offers the highest rate in real time.

As of Oct 2015:
- Over 3500 active apps
- $1M /month ad transactions
- 1B ad impressions per month

- Increase ad revenue
- Highest Fillrates
- Free for publishers (NO FEEs)

- Integrate only one SDK - available on Android and iOS
- Immediate payouts
- Auction based mediation instead of waterfall mediation -- there’s no need to manage waterfalls manually

- Publishers have the option to continue using accounts they have already set up with different ad networks and keep special terms from those networks.
- Publishers retain all control over traffic distribution strategy. However, it’s not required to manage it.

  • Company Name:
    Appodeal, Inc.
  • CEO Name:
    Pavel Golubev
  • Headquarters:
    San Francisco, CA
  • Office Locations:
    1 Hallidie Plaza, 2nd floor San Francisco, CA 94102, USA
  • 11-50 employees
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Mobile Display, Mobile Video
  • CPM
  • Ad Technology Provider
  • Headline:
    The intelligent ad mediation solution for mobile apps
  • Self / Managed Service:
    Managed Service & Self-Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, eCommerce
  • Key Differentiator
    Designed for developers by developers. Transparent reporting. One SDK contains more than 60 ad networks. Completely automated. Created and financed by industry leaders with years of experience in mobile apps and hundreds of millions of users combined together. Trusted by thousands of indies as well as industry leading app developers, game studios and publishers. Access to all advertising demand on the market.
  • Owned / Operated Properties
  • Mobile App Install Tracking Partners
    AppsFlyer KOCHAVA
Alexey Zakovryashin
Altai Territory, Russian Federation
Senior Account Manager
Anatoliy Lapiy
Team Lead
Gaëtan Pauchet
San Francisco Bay Area
Account Manager
Site Traffic
  • 115117 Global Rank
  • 46193
  • 834k Estimated Visits
Traffic Sources
  • Direct
  • Referrals
  • Search
  • Mail
  • Social
  • Display
Geography Breakdown
  • Russia
  • Brazil
  • Germany
  • United States
  • Ukraine
Powered by Similar web
Network Data
Mobile Display
  • 1.8B mobile monthly overall impressions
5 out of 5 stars
Publisher Development
Apr 17, 2016
Mobile Gaming
My Appodeal reviews I advise all my friends to use only Appodeal! This is the most efficient ad network I ever used. - easy integration with troubleshooting section - best support team, professionals, very short time for response; - no need to registering on many different ad networks; - possibility to request immediate payout (2% fee). Appodeal boosted my revenue up to 500% at the time of this posting.. I'm very happy with it!
Appodeal, Inc. advertising reaches 834k visitors across desktop and mobile web, in countries such as Russia, Germany, United States, Ukraine. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Appodeal, Inc. will allow you to reach consumers in industries or verticals such as Automotive, eCommerce, Sports, Dating, Consumer Packaged Goods, Travel & Leisure, Gaming, Clothing & Fashion, Energy and Utilities, Health & Beauty, Entertainment, Education, Healthcare, Technology, Food & Beverage, Government & Politics, Non-Profit, Retail, Financial Services, Telecommunications.

They are headquartered at San Francisco, CA, and have 17 advertising & marketing contacts listed on Thalamus.