appxpand is a mobile media company focusing on strategic mobile media consulting and marketing for mobile applications in the digital space outside of the gaming field. Through our proprietary traffic solutions and our private distribution platform, we are able to provide our clients with personalized and measurable marketing strategies and quality user acquisition.

  • Company Name:
    appxpand
  • Parent Company Name:
    Crobo
  • Office Locations:
    Berlin
  • 11-50 employees
Capabilities
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Display
  • CPA, CPI
  • Key Differentiator
    The story began in 2011 when CEO and founder Sven Lubek built the portal browsergames.de, a space for browser-based free to play games. The site quickly achieved great success having tapped into a large demand of game developers trying to find new ways to market their games in the digital space. Hungry to grow, the founders sold browsergames.de in the same year to German media giant Pro7/Sat.1 Group and expanded their efforts to go beyond having a portal and towards building a network based on the learnings what publisher and advertises really need. Initially crobo was founded end of 2012 with a small team of only five employees, headed by Matthias Lesch and Orietta Mendez, who had set their minds to becoming the leading performance marketing company with a games-only focus. 2013 marked a period of rapid growth and development of new technological solutions. Reporting and monitoring capabilities were improved for both account managers and clients. The publisher network and media buying activities were also expanded. 2014 witnessed a major transition from browser-based service sites and games to mobile games and apps. crobo had foreseen this change and adapted fluidly while continuing to provide the high quality of service clients had become accustomed too. In the midst of all the ongoing changes in the market, the company appxpand was added to the Covus Group, headed by Dora Lakatos. appxpand was created to address the needs of the non-gaming clientele of mobile app developers and rapidly grew their business throughout 2014 to match the ongoing success of crobo. In 2015 appxpand and crobo were merged together under a new crobo brand, spearheaded by the rekindled leadership of founder Sven Lubek. The shared vision is to unify the resources and network of appxpand and crobo while consolidating technologies, employees and knowledge to become a worldwide leader in mobile performance marketing. With a mix of highly knowledgeable mobile experts, a strong performance network as well as media buying and planning capabilities, crobo continues to be a trusted partner in mobile performance marketing for advertisers worldwide. The vision for the future will see crobo committing to the further development of technological solutions, finding new ways to solve old problems and to ultimately fulfill our goal: The right app, for the right person, at the right time.
  • Mobile App Install Tracking Partners
    Adjust
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Dmytro Zaplavskyi
Head of Mobile Partnerships
+4930 208984120
Chiara D'Ambra
Senior Publisher Dev Manager
+4930 208984120
Deep Darshan
Berlin Area, Germany
Ad Operations Coordinator‏ at appxpand GmbH
Site Traffic
  • 6.52M Estimated Visits
Traffic Sources
  • Direct
    52.45%
  • Display
    23.31%
  • Referrals
    11.63%
  • Mail
    8.84%
  • Search
    3.78%
  • Social
    0.00%
Geography Breakdown
  • Bulgaria
    43.08%
  • United Kingdom
    11.93%
  • Germany
    10.26%
  • United States
    5.32%
  • Canada
    4.79%
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Reviews
Online Marketing Manager
May 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on appxpand, they have a Rate Card Cost and Pricing Models of CPA, CPI with ad inventory in countries such as Bulgaria, United Kingdom, Germany, United States, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of .
Online Marketing Manager
May 11, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on appxpand, they have a Rate Card Cost and Pricing Models of CPA, CPI with ad inventory in countries such as Bulgaria, United Kingdom, Germany, United States, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of .
Online Marketing Manager
May 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on appxpand, they have a Rate Card Cost and Pricing Models of CPA, CPI with ad inventory in countries such as Bulgaria, United Kingdom, Germany, United States, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of .
Files
Creatives
appxpand advertising reaches 6.52M visitors across desktop and mobile web, in countries such as Bulgaria, United Kingdom, Germany, United States, Canada. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on appxpand will allow you to reach consumers in industries or verticals such as .

They have 3 advertising & marketing contacts listed on Thalamus.