Art-cyclopedia-Advertising-Reviews-Pricing
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Art cyclopedia: The Fine Art Search Engine
  • Key Differentiator
    The Artcyclopedia is the leading guide to museum-quality fine on the Internet. We have been lauded by professional researchers and art lovers alike. If you want to know what others think of us, we have assembled a variety of reviews that have been published about our site. How much does it cost? There are two pricing models available: 1. Pay per ad view: You only pay for ads actually delivered to visitors to our site. The cost is $25 U.S. per 1,000 ad "views" ($25 CPM). Minimum purchase is $25. 2. Exclusive sponsorship: You pay a flat annual fee to be the only sponsor for a given artist's page. This ensures you premium placement on the page and guarantees that nobody else can advertise on that page for the duration of the contract. Please contact us for a quote, as pricing is on an artist-by-artist basis. The minimum cost is $50 U.S. per year. What kind of reporting is provided? We have a complete online reporting system capable of tracking every ad shown to a visitor and every click-through to your site, on a daily basis. How do I know the number of ad views and clickthroughs reported are accurate? We encourage advertisers to incorporate a logo or a thumbnail image of a work of art into their ads, and to keep those images on their own server. That way they can monitor the number of times their ads are displayed (if they have access to log reports for their site). Advertisers can also design a unique URL for their ads very easily, so that they can monitor how many visitors come from the Artcyclopedia each day. Note that because of caching, network traffic, and other issues central to the design of the World Wide Web, these figures will never exactly match the Artcyclopedia's internal reporting. We have no choice but to charge advertisers based on our own numbers, but we will be happy to investigate serious discrepancies. For a fairly detailed and technical explanation of how we measure ad impressions and clickthroughs. What kind of clickthrough rate can I expect? It is important to realize that the raw clickthrough rate often does not correlate well with an ad's success in communicating its message or generating sales. We have run ads whose goal was to "qualify" visitors so that only high-quality prospects would click through, and the response rate was in the area of 1% (about equal to the average banner ad clickthrough rate). Other ads geared towards creating the maximum possible number of clickthroughs have achieved better than a 10% response rate. Our general belief is that the unique characteristics of our ads will keep the clickthrough rate substantially higher than could be achieved by a banner campaign with similar objectives. What if the artist I am looking for doesn't have a page on your site? Our site serves the online community as a guide to more than 6,000 painters, sculptors, photographers and fine craftsmen represented in leading art museum sites. Virtually every well-established fine artist is in our database, but "popular" and lesser-known artists may be absent if their work isn't viewable online at any of the sites we have indexed. We may be able to add an artist to accommodate you, but in most cases it will not be practical for us to do so. Where do the ads appear on the page? Ads don't appear at the top of the page, but instead are located between different categories of links. The reasoning behind this is that surfers are conditioned to ignore banners and other message which appear at the top of the screen, but will pay much more attention to messages integrated into the key informational area of the page. Note that if there are a very large number of links in the first section, which sometimes happens with the most famous artists, the first section is automatically broken into two parts to ensure that paid announcements are not buried too far down the page.
  • Owned / Operated Properties
    artcyclopedia.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 329087 Global Rank
  • 139014
    United States
  • 174k Estimated Visits
Traffic Sources
  • Search
    43.12%
  • Direct
    33.42%
  • Referrals
    22.62%
  • Social
    0.78%
  • Display
    0.04%
  • Mail
    0.02%
Geography Breakdown
  • United States
    31.02%
  • Italy
    6.46%
  • Russia
    5.35%
  • Israel
    5.28%
  • United Kingdom
    4.30%
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Reviews
Online Marketing Manager
Feb 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Art cyclopedia, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Italy, Russia, Israel, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Art cyclopedia, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Italy, Russia, Israel, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Art cyclopedia, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Italy, Russia, Israel, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Art cyclopedia advertising reaches 174k visitors across desktop and mobile web, in countries such as United States, Italy, Russia, Israel, United Kingdom. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Art cyclopedia will allow you to reach consumers in industries or verticals such as .

They have 1 advertising & marketing contacts listed on Thalamus.