"Backbone is about business, technology, lifestyle, innovation, bold ideas, trends and events."

Backbone magazine is a broad based business publication focused on technology. It examines how technology is used to accelerate Canadian business. We keep our readers up to date on new ideas, trends, and innovations in the business/tech world, and deliver information that is relevant and useful for the day-to-day operation of Canadian companies of all sizes.

In addition to our core focus on practical business insights, Backbone also delivers timely and interesting lifestyle stories. In many cases, as technology changes your business, it also changes your lifestyle.

While Backbone enhances the audience's experience through many alternate media platforms, it also provides our clients with many new and effective ways to showcase their products and services.

Backbone targets educated, influential and affluent business decision makers and executives who strive to keep up to date with important technology trends for both their business and personal use. Backbone is the primary print media source for business/technology information.

Backbone is distributed through The Globe and Mail, corporate alliances with industry associations, industry trade shows and additional distribution through supplement participants.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    Backbone magazine, launched in January 2001, is one of Canada's largest and most successful business magazines. Our focus is on using technology to enhance everyday business processes and our mandate is to provide practical and actionable advice that will help readers run their businesses today and prepare for tomorrow. In addition, we examine larger issues such as national competitiveness, the environment and Canada's educational and investment communities. At Backbone we recognize that the interests of our readers extend beyond the boardroom so we also provide lifestyle content on vacation planning, home design, business travel and the purchase of personal electronics. Our Web site, Backbonemag.com, offers news, content from the print magazine, an events calendar, blog and Twitter content, industry links and press releases covering all of North America’s significant companies. The Web site also facilitates interaction with our readers. Canada prospers when its companies are innovative, agile and profitable, and Backbone's contributes to Canadian companies by providing information and insight that helps corporate leaders achieve their goals. Backbone magazine is published by Publimedia Communications Inc. Publimedia was founded in 1991 in Vancouver and has built a solid reputation as a publisher of general-interest and specialty magazines. Publimedia has engaged in successful publishing relationships with The Globe and Mail, the National Post, Great Britain’s Daily Mail Ski and Snowboard Magazine, Canada’s Ski Press magazine, America’s Outside magazine and Tourism British Columbia’s Publications Department. Backbone is distributed within The Globe and Mail to business and metropolitan subscribers within major city centres. Backbone is also distributed through technology tradeshows, corporate alliances, technology industry associations, universities, select retailers, subscribers, etc.
  • Owned / Operated Properties
    backbonemag.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 29288427 Global Rank
  • 1878153
    Canada
  • 100 Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Mail
    0.00%
  • Search
    0.00%
  • Social
    0.00%
  • Referrals
    0.00%
  • Display
    0.00%
Geography Breakdown
  • Canada
    100.00%
Powered by Similar web
Network Data
Reviews
Online Marketing Manager
Apr 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Backbone Magazine, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Backbone Magazine, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Backbone Magazine, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Backbone Magazine advertising reaches 100 visitors across desktop and mobile web, in countries such as Canada. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Backbone Magazine will allow you to reach consumers in industries or verticals such as .

They have advertising & marketing contacts listed on Thalamus.