Batanga Media was a multicultural-focused digital publisher that connected brands and audiences in its high-traffic digital properties: Batanga, iMujer, BolsaDeMulher, bRadio, Vix, and Batanga Media Exchange. In March of 2017, Batanga Media announced a full corporate rebrand and name change to VIX. Read more about it here: http://bit.ly/2uEOroX.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Digital Audio
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Companion Banner Ad
      Yes No
    • Sponsored Reading
      Yes No
  • Desktop Display, Desktop Video, Mobile Display, Social, Digital Audio
  • CPM
  • Ad Network, Retargeting, Web Publisher
  • Headline:
    Publisher & Ad Network: US Hispanics
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Entertainment, Food & Beverage
  • Key Differentiator
    170MM Hispanics across the Americas. Reaching over 30MM US Hispanics online every month. (Mobile) Batanga’s Radio Mobile App over 40 million songs are streamed to mobile devices every month. (Batanga.com) Batanga.com is one of the fastest-growing online destinations for bi-cultural U.S. Latinos and is by far the most-engaging. A top destination for U.S. Hispanics looking for Latin music and entertainment in both English and Spanish, Batanga.com is best known for it’s free Internet Radio, featuring over 50 Latin music radio stations. In addition, Batanga.com offers music videos, exclusive artist interviews, over 50,000 user generated stations, a thriving social networking Batanga community, and ever-expanding Latin-centric entertainment content.
  • Owned / Operated Properties
    Batanga.com, Batanga.com.br, iMujer.com, BolsaDeMulher.com
  • Targeting

    (Display) Content (Automotive, Business, Education, Technology, News, Sports, Entertainment, Women, Travel), Context, Behavioral (Automotive, Business, Career Seeker, Education, Electronics, Entertainment, Family, Fashion, Finance, Food, Games, Health Fitness, Home & Garden, Insurance, Lifesyle, Pets, Political Enthusiast, Real Estate, Shopping, Sports, Technology, Travel), Retargeting, Demographic, Geographic (Country, State, DMA,City, Zip Code). (Mobile) Contextual, Geographic, Platform, Carrier.

  • Data Partners
    Polk, Experian, BlueKai
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Luis Brandwayn
Greensboro/Winston-Salem, North Carolina Area
Co-founder
Facundo Panizza
Argentina
International Sales Manager
Thais Oliveira
São Paulo Area, Brazil
Analista de marketing digital
Site Traffic
  • 91908 Global Rank
  • 6978
    Argentina
  • 1.15M Estimated Visits
Traffic Sources
  • Referrals
    37.66%
  • Direct
    37.11%
  • Search
    22.70%
  • Social
    2.53%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • Argentina
    31.53%
  • Venezuela
    20.59%
  • Colombia
    17.07%
  • Mexico
    12.86%
  • Spain
    9.86%
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Network Data
Country Breakdown
  • Argentina
  • Brazil
  • Mexico
  • Uruguay
  • United States
  • Portugal
Desktop Display
  • 140M display total monthly uniques
Reviews
Online Marketing Manager
Feb 08, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Batanga Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Venezuela, Colombia, Mexico, Spain, Argentina, Brazil, Uruguay, United States, Portugal. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Retargeting, Web Publisher.
Online Marketing Manager
Feb 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Batanga Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Venezuela, Colombia, Mexico, Spain, Argentina, Brazil, Uruguay, United States, Portugal. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Retargeting, Web Publisher.
Online Marketing Manager
Feb 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Batanga Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Venezuela, Colombia, Mexico, Spain, Argentina, Brazil, Uruguay, United States, Portugal. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Retargeting, Web Publisher.
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