BuzzFeed-Advertising-Reviews-Pricing

BuzzFeed is the leading independent digital media and tech company delivering news and entertainment content to a global audience. BuzzFeed covers breaking news, produces original video, and creates content that people want to share on the web. We have offices in 18 cities around the world and more than 1500 employees including reporters, video producers, data scientists, engineers, brand strategists, and more.

  • Company Name:
    BuzzFeed
  • Headquarters:
    200 Fifth Ave. 8th Floor New York, NY 10010 United States of America
  • Office Locations:
    New York
  • 1001-5000 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social
  • CPM
  • Mobile App Publisher, Web Publisher
  • Minimum Spend:
    $100001+
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Sports, Technology, Travel & Leisure
  • Key Differentiator
    We help brands connect with their digital audiences by making and publishing content they will watch and act on.
  • Owned / Operated Properties
    BuzzFeed.com, hoetuu.com, ilikum.org
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    Kochava
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Robin Lee
Greater Los Angeles Area
Brand Strategy Director
Rachel Adams
Greater Atlanta Area
Director of Brand Strategy
Tal Shachar
Greater Los Angeles Area
Business Strategy and Growth
Site Traffic
  • 239 Global Rank
  • 100
    United States
  • 210M Estimated Visits
Traffic Sources
  • Search
    31.08%
  • Social
    29.04%
  • Direct
    27.82%
  • Referrals
    10.20%
  • Mail
    1.36%
  • Display
    0.50%
Geography Breakdown
  • United States
    45.17%
  • United Kingdom
    6.36%
  • Japan
    5.73%
  • Brazil
    5.52%
  • Canada
    4.94%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • Brazil
  • United States
  • United Kingdom
Email / Social Data
  • 4.9M
    Facebook fans
  • 2.3M
    Twitter followers
  • 442k
    Instagram followers
Desktop Display
  • 45M display total monthly uniques
  • 122M display total monthly impressions
Mobile Display
  • 133M mobile total monthly uniques
  • 317M mobile monthly overall impressions
50%
In-App
50%
Mobile Web
65%
iOS
35%
Android
89%
Phone
11%
Tablet
Audience Demographics
50% male
50% female
Age
18-24
25%
25-34
25%
Reviews
5 out of 5 stars
User Acquisition Manager
May 12, 2015
Germany, Berlin
Native Advertising, Content Marketing,
$26 CPM Homepage Stories, $12 CPM Sitewide Story Units, $6 CPM Social Thumbnails, $0,30 CPC Social Content Seeding.
This is an experience to work with these guys. As the prices are high, the quality of service is also definitely not behind. These guys took me from the inception and through all the steps in a really efficient way. The creative team is amazing and they know how to handle a brief and deliver a great content as well as the account manager. Customer support is definitely part of the product and they definitely have a top notch product. Although kind of expensive and fit for the bigger brands, there definitely some return from the campaigns and posts you promote on buzzfeed. Even though it came with a mail, I'm also happy with the tailored report for what i tried to put together for the brand. So yeah go for it, it was a really fun campaign for me.
Files
Creatives
Nestea Case Study
Ford Case Study
Cricket Case Study
Holiday Inn Express Case Study
Virgin Mobile Case Study
Social Discovery
Promotion and Story Units
Video
Social Post
BuzzFeed advertising reaches 210M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Japan, Canada, Australia, Brazil. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on BuzzFeed will allow you to reach consumers in industries or verticals such as Health & Beauty, Food & Beverage, Healthcare, Government & Politics, Technology, Entertainment, Sports, Travel & Leisure.

They are headquartered at 200 Fifth Ave. 8th Floor New York, NY 10010 United States of America, and have 277 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, BuzzFeed inventory partners include: appnexus.com, facebook.com, google.com, indexexchange.com, kargo.com, openx.com, rubiconproject.com, teads.tv.