BWOG-Advertising-Reviews-Pricing

The Bwog is the 24/7 blog incarnation of The Blue and White, Columbia University’s monthly undergraduate magazine. It updates multiple times daily, bringing readers Columbia news, gossip, arts, sports, and free food. Bwog is the place to find out what’s big on and around campus.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Bwog
  • Key Differentiator
    Bwog is an independent, student-run campus news site. After being launched in January 2006 as the online incarnation of The Blue and White magazine– intended to post stories that warranted immediate attention, such as free food alerts and breaking news—Bwog developed into Columbia’s preeminent campus blog separate from the magazine. While our focus remains set on the university and we retain ties to The Blue and White, we are a financially and administratively independent organization, published by Blue and White Publishing Inc. Bwog is completely student-run and publishes multiple posts a day during the academic year. Our goal is to alert students to information of interest and offer a critical perspective on life at Columbia. This includes news from the administration, campus gossip, and events—in addition to, still, free food. We post what you should have heard about as a member of the Columbia community, packaged with bad puns and coarse jokes. Bwog’s rise to legitimacy came with the Minuteman protests in the fall of 2006. Other highlights in Bwog history include September 2007 when Ahmadinejad came to campus—thus creating our beloved Hawkmadinejad—comprehensive coverage of Operation Ivy League in winter 2010, breaking the news on Dean Moody-Adams’ resignation in summer 2011, and the spring 2012 announcement of President Barack Obama as Barnard’s commencement speaker. As seen in the case of Obamanard, the Bwog comment section is vibrant and active. This space is intended for readers to discuss relevant topics constructively and respectfully. Bwog leaves it largely self-moderated, but reserves the right to step in, as per our comment policy. If you are interested in joining Bwog or have juicy news and gossip, email us at tips@bwog.com, or come to our open weekly meetings every Sunday at 7 pm in the Lerner SGO. For inquiries concerning advertisements, contact ads@bwog.com.
  • Owned / Operated Properties
    bwog.com
Site Traffic
  • 588619 Global Rank
  • 138178
    United States
  • 111k Estimated Visits
Traffic Sources
  • Search
    34.37%
  • Social
    32.48%
  • Direct
    28.74%
  • Referrals
    4.06%
  • Display
    0.35%
  • Mail
    0.00%
Geography Breakdown
  • United States
    91.12%
  • Germany
    1.50%
  • Australia
    0.95%
  • Mexico
    0.91%
  • Turkey
    0.75%
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Reviews
Online Marketing Manager
Apr 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on BWOG, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Germany, Mexico, Turkey. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on BWOG, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Germany, Mexico, Turkey. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on BWOG, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Germany, Mexico, Turkey. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
BWOG advertising reaches 111k visitors across desktop and mobile web, in countries such as United States, Germany, Mexico, Turkey. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on BWOG will allow you to reach consumers in industries or verticals such as .

They have 2 advertising & marketing contacts listed on Thalamus.