CarAdvice.com.au is where Australians turn to for the most comprehensive independent editorial reviews of new cars.

With a unique monthly audience of 326,000 (Nielson), CarAdvice is Australia’s largest independent automotive content publisher.

CarAdvice was started as a blog project by Alborz Fallah in 2006 to share his passion and opinions of new vehicles coming onto the market. Through a combination of authentic, compelling content, owner reviews, videos and independent advice, CarAdvice has now grown to a team of over 30 experts at its offices and test garages in Sydney, Melbourne, Brisbane and Perth.

CarAdvice’s team continually reviews all new models to ensure Australians can choose the best vehicle for their specific needs – whether they’re family friendly wagons, work utes, eco-friendly run-arounds or luxury cars.

CarAdvice.com.au is owned and operated by CarAdvice.com Limited.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Industries
    Automotive, Financial Services, Non-Profit, Technology, Travel & Leisure
  • Key Differentiator
    CarAdvice.com.au is a highly targeted Australian site for new car buyers actively deciding on which model to purchase. Our expert reviews are trusted by over 1.3 million Australians a month when researching new cars. We know the best time to influence car buyers is when they are undecided but actively seeking a new car (source: Dynamic Logic). This is why CarAdvice.com.au is the most contextually targeted website available to car makers. Our commitment is to make CarAdvice.com.au the most efficient editorial website for car manufacturers in Australia. Our trusted relationship with the audience makes CarAdvice.com.au the ideal environment to move car buyers from consideration to purchase. AT A GLANCE Founded in 2006 1.3 million unique visitors per month. (source: Google Analytics August 2013) 63% are aged 25-50 years 22% are aged 50+ 78% are males (source: CarAdvice Research March 2012)CREATIVE FORMATS At CarAdvice.com.au, we want you to have the most effective campaigns possible. We’re happy to tailor a campaign to suit your needs and have bags of ideas on creative ways to ensure your message stands out! But we can also deliver against standard executions, such as: Video pre-roll, video post-roll, header sponsorship, full-page takeover, leaderboards, editorial sponsorship, medium rectangle, half page.
  • Owned / Operated Properties
    caradvice.com.au, e-rgltd.com, caradvice.co.uk
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 21287 Global Rank
  • 333
    Australia
  • 3.48M Estimated Visits
Traffic Sources
  • Search
    59.60%
  • Direct
    33.62%
  • Social
    3.75%
  • Referrals
    2.23%
  • Mail
    0.59%
  • Display
    0.20%
Geography Breakdown
  • Australia
    61.01%
  • United States
    5.61%
  • New Zealand
    2.78%
  • United Kingdom
    2.01%
  • Poland
    1.25%
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Reviews
Online Marketing Manager
Apr 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Caradvice, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, New Zealand, United Kingdom, Poland. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Caradvice, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, New Zealand, United Kingdom, Poland. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Caradvice, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, New Zealand, United Kingdom, Poland. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Caradvice advertising reaches 3.48M visitors across desktop and mobile web, in countries such as United States, New Zealand, United Kingdom, Poland. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Caradvice will allow you to reach consumers in industries or verticals such as Financial Services, Travel & Leisure, Non-Profit, Automotive, Technology.

They have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Caradvice inventory partners include: google.com, adform.com, adtech.com, adyoulike.com, appnexus.com, conversantmedia.com, http://jadserve.postrelease.com/, openx.com, pubmatic.com, contextweb.com, smartadserver.com, sovrn.com, synacor.com, sonobi.com.