About

Owns WNRP / NewsRadio 1620 (Gulf Breeze, FL) & WYCT / CatCountry 98.7 Radio (Pensacola, FL).

WNRP broadcasts a News/Talk radio format to the greater Pensacola, Florida, area.[3] The station features hourly news programing from Fox News Radio around the clock and has local news twice an hour on weekdays from 6a to 9p.

NewsRadio 1620 has LIVE local talent including Rob Williams (M-F 6a-9a), Wendi Summers (M-F 9a-11a) and Branden Rathert (M-F 4p-7p). The station features daily commentary from comedian, humorist, and political insider T. Bubba Bechtol in mornings and afternoons. Notable syndicated hosts include comedian Dennis Miller on mid-days (M-F 11a-1p), financial adviser Dave Ramsey on early afternoons (M-Sun 1p-4p) and Roger Hedgecock (M-F 7p-10p).

WYCT (98.7 FM) is a radio station known as "Cat Country 98.7." The main studio is located on Plantation Road in Pensacola, Florida, and caters to the Pensacola, Gulf Breeze, Pace and Milton markets as well as Baldwin County, Alabama.

According to telephone-based Solutions Broadcast Research, CatCountry 98.7 has risen to deliver the largest Pensacola audience of adults aged 25 to 54. (Solutions Spring 2008C2)

CatCountry 98.7 (WYCT) won "Station of the Year" from the Academy of Country Music (ACM) for 2006 and 2008. "The CatPack with Brent & Dana" won ACM "Personalities of the Year" for 2008. Both awards were in the ACM Small Market division and were presented during the ACM Awards Show in Las Vegas on April 5th, 2009.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Cat Country 98.7 - Pensacola's Academy of Country Music Station of the Year
  • Key Differentiator
    Advertise WYCT (98.7 FM) is a radio station known as “Cat Country 98.7,” and caters to the Pensacola, Gulf Breeze, Pace and Milton markets as well as Baldwin County, Alabama. Owners Dave and Mary Hoxeng applied to the FCC in 1987 for a new Pensacola station at 98.7. After long delays in winning license in Washington, they moved to Pensacola in 2002 to construct the new 100,000-watt FM radio station from the ground up. The station was started on 40 acres of raw timberland where a new 942-foot tower in Baldwin County with associated “hurricane proof” blockhouse was built. Dave and wife Mary debuted the radio station as Christmas Radio 98.7 in November 2003, and switched to Cat Country 98.7 on December 26, 2003. According to monthly Solutions Broadcast Research, Cat Country 98.7 has risen to deliver the largest Pensacola audience of adults aged 25 to 54, which is the most valued demographic by advertisers. Have you heard… Radio Works? Check out the 2012 Study Here! 2014_WYCT_MediaKit to view the Cat Country 98.7 Media Kit (PDF).
Site Traffic
  • 2653668 Global Rank
  • 556194
    United States
  • 4.75 K Estimated Visits
Traffic Sources
  • Direct
    74.75%
  • Search
    24.61%
  • Social
    0.65%
  • Display
    0.00%
  • Mail
    0.00%
  • Referrals
    0.00%
Powered by
Alexa Traffic Data
Global Rank 1,248,032
139,550
United States Rank 62,868
37,862
United States Page Views 54.1%
9.5%
Top Countries
Top Search Keywords
  • Internet Fax
Cat Country 98.7 advertising reaches 4.75k visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on Cat Country 98.7 will allow you to reach consumers in industries or verticals such as .

They are headquartered at Pensacola, FL, United States, and have 3 advertising & marketing contacts listed on Kochava.

Cat Country 98.7 works with Advertising technology companies such as DoubleClick.Net, PHP Ads, Dstillery, Neustar AdAdvisor, Aggregate Knowledge, AOL-Time Warner Online Advertising, AppNexus, AppNexus Segment Pixel, Bizo, Resonate Insights, Drawbridge, Turn, Pubmatic, AudienceScience, Crosswise, Eyeota, The Trade Desk, Rocket Fuel, Advertising.com, LiveIntent, IponWeb BidSwitch, Facebook Custom Audiences, Tapad, Connexity, eXelate, RUN Ads, Media Innovation Group, Openads/OpenX, Adbutler, 161Media, BlueKai DMP, BlueKai, Narrative, Twitter Ads, Google Publisher Tag, Google AdSense Integrator, Google Adsense.