Check out our Unified Marketing Activation Platform: A single model framework that provides fast, accurate, strategic and tactical marketing insights and recommendations.
Marketing Mix Models (MMM) explain the 40,000 foot story to executives and leadership. Multi-touch Attribution (MTA) explains the 4 foot high individual consumer story to media planners, buyers, and technologists. Each works well in its own right, but getting them to co-exist is nearly impossible. It can be like comparing apples to staplers.
Do you need MTA or Unified? We have a solution for you either way.
DO YOU NEED UNIFIED?
+ You currently use both MMM and MTA and find large discrepancies
+ You invest heavily in digital and offline marketing
+ Your marketing organization wants to be more data-driven
+ Your revenue comes through online and offline points-of purchase
+ Your business is affected by economic, seasonal, competitive, and weather factors
Find out more here: http://www.convertro.com/unified-attribution-model
DO YOU NEED MTA?
+ You currently use last-click and aren’t seeing revenue growth via advertising
+ You primarily advertise direct to consumer or business via user-level methods like search, display, email, social, direct mail or catalog
+ You want to tie advertising effectiveness back to your CRM.
+ You want to better understand your consumers’ journey to purchase
+ You are under pressure to maximize the effectiveness of every marketing dollar
+ Your business sells through multiple channels: brick & mortar, online, and via mobile applications
Find out more here: http://www.convertro.com/multi-touch-attribution/
- Company Name:convertro
Headquarters:13031 West Jefferson Blvd. Playa Vista, CA 90401 United States
Office Locations:Playa Vista, CA. Satellite Office in Ra'anana, Israel.
- Headline:CONVERTRO NAMED A LEADER
- IndustriesClothing & Fashion, Entertainment, Health & Beauty
- Key DifferentiatorConvertro strives to be the leading automated tool for marketers to truly understand the performance of their advertising choices and activate upon these insights as quickly as possible. We've built a technology that not only gathers granular information about the customer path to conversion, but is also able to scientifically optimize marketing mix and automatically understand how to shift spend to maximize ROI.
- Owned / Operated Propertiesconvertro.com
- 207688 Global Rank
- 81871 United States
- 489k Estimated Visits
Advertising on convertro will allow you to reach consumers in industries or verticals such as Entertainment, Health & Beauty, Clothing & Fashion.
They are headquartered at 13031 West Jefferson Blvd. Playa Vista, CA 90401 United States, and have 21 advertising & marketing contacts listed on Thalamus.