Design-Sponge-Advertising-Reviews-Pricing

Design*Sponge is a design blog run by Grace Bonney. Launched in August of 2004, the site updates 3 to 5 times per day and was declared a “Martha Stewart Living for the Millennials” by the New York Times. Design*Sponge attracts a diverse group of devoted readers across the globe and currently reaches over 1 million readers per day. Design*Sponge currently has more than 75,000 daily readers on the main site, over 150,000 RSS readers, 518,000+ Twitter followers, 625,000 Instagram followers, 182,000 Pinterest followers and 279,000+ Facebook followers. Click here for PRESS on Design*Sponge.

Design*Sponge founder Grace Bonney has a unique angle on the industry, having worked as a contributing editor at Domino, House & Garden and Craft magazines, and as a freelancer with top publications like New York Home, Food & Wine, In Style, Better Homes and Gardens, New York Magazine and more. In addition, she wrote a weekly design column for the Philadelphia Inquirer for two years and has worked as Style Editor of HGTV’s Ideas Magazine.

Grace has been a featured guest on Good Morning America, The Nate Berkus Show, The Martha Stewart Show, Martha Stewart Radio Show, NBC’s The Chew and has been a keynote speaker with a wide variety of organizations ranging from design schools and trade organizations to design guilds and national corporations.

In 2009, Grace published the first Design*Sponge book, Design*Sponge at Home, and embarked on a 30+ city tour to promote the book and host a series of DIY events for thousands of design fans. Design*Sponge at Home has over 100,000 copies in print.

Grace founded the D*S Biz Ladies Series in 2008, which began as a national series of meetups for women running creative businesses. The series now lives on as a weekly column on the site where business owners can receive free advice and guidance on setting up and growing their creative businesses.

From 2013-2015 Grace hosted a radio show, After the Jump, dedicated to exploring the bigger issues within the creative community. From interviews with artists and makers to investigative shows on deeper topics like branding, social media, pricing and hiring employees, the show is one of the highest rated design podcasts on-air and draws an average of 500,000 listeners per show.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Your home for all things Design. Home Tours, DIY Project, City Guides, Shopping Guides, Before & Afters and much more
  • Self / Managed Service:
    Managed Service
  • Industries
    Food & Beverage, Travel & Leisure
  • Key Differentiator
    Whether you’re an experienced online advertiser or just starting out, the Design*Sponge team is here to get your campaign up and running. We’re excited to share your brand with our passionate audience!
  • Owned / Operated Properties
    designsponge.com, buildingabetteradvertiser.com
Site Traffic
  • 112827 Global Rank
  • 39947
    United States
  • 850k Estimated Visits
Traffic Sources
  • Direct
    48.58%
  • Search
    32.91%
  • Social
    10.22%
  • Referrals
    7.26%
  • Mail
    0.57%
  • Display
    0.46%
Geography Breakdown
  • United States
    55.16%
  • Canada
    4.58%
  • United Kingdom
    4.33%
  • France
    2.75%
  • Brazil
    2.32%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • France
  • United States
  • United Kingdom
Email / Social Data
  • 298k
    Facebook fans
  • 520k
    Twitter followers
  • 214k
    Instagram followers
Desktop Display
  • 548k display total monthly uniques
  • 1.84M display total monthly impressions
Mobile Display
  • 615k mobile total monthly uniques
  • 1.26M mobile monthly overall impressions
70%
iOS
30%
Android
Audience Demographics
14% male
86% female
Age
18
10%
18-24
10%
25-34
30%
35-44
20%
45-54
15%
55-64
10%
65+
5%
Income
$0k-$50k
45%
$50k-$100k
30%
$100k-$150k
15%
$150k+
10%
Education
No College
20%
College
55%
Grad School
25%
Reviews
Online Marketing Manager
May 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Design Sponge, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, France, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 25, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Design Sponge, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, France, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Design Sponge, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, France, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Design Sponge advertising reaches 850k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, France, Australia. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Design Sponge will allow you to reach consumers in industries or verticals such as Food & Beverage, Travel & Leisure.

They have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Design Sponge inventory partners include: openx.com, appnexus.com, undertone.com, google.com.