About

Detour is local news powered by community. We tell the story of Detroit's present and future by valuing the voice of the people who know it best: Detroiters. Our digital and IRL products -- newsletters, blogs and events -- make it easy for readers to understand the issues, connect with each other, and support the city's diverse collective of builders, doers and dreamers.

Detour isn't just Detroit's 21st century media company -- we're digital strategists and consultants who work with community stakeholders to help your brand tell its own stories.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Stories
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Food & Beverage, Government & Politics
  • Key Differentiator
    We will focus relentlessly on delivering quality information and experiences that our members value, with the ultimate goal of making our community more aware and connected. We aren’t unbiased and we won’t pretend to be. We’ve lived in Detroit forever and anyway we think that’s bullshit. Even if we have a point of view, we promise to make our reporting as factual and honest as we can, and to seek diverse opinions whenever possible to make our product better. We will treat our members and our greater community with fairness, honesty and respect. We welcome debate, perspectives and opinions from all sides of the political spectrum so long as they don’t denigrate others and are conveyed with respect. We are pro-humans. Consumer interaction and engagement is central to the journalism we do. We will embrace criticism and feedback from our members as opportunities to help us grow.
Site Traffic
  • 16054024 Global Rank
  • 3730861
    United States
Traffic Sources
  • Search
    51.83%
  • Social
    29.62%
  • Direct
    18.05%
  • Referrals
    0.50%
  • Display
    0.00%
  • Mail
    0.00%
Powered by
Alexa Traffic Data
Global Rank 1,242,290
79,664
China Rank 14,927
2,167
China Page Views 64.2%
3.2%
Top Countries
Top Search Keywords
  • Chatham College
DETOUR advertising reaches visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on DETOUR will allow you to reach consumers in industries or verticals such as Government & Politics, Entertainment, Food & Beverage, Education.

They have 1 advertising & marketing contacts listed on Kochava.

DETOUR works with Advertising technology companies such as Facebook Custom Audiences, DoubleClick.Net, Broad Street Ads.