About

The Detroit Free Press is the oldest company in the State of Michigan, yet publishes new content as it is happening.

We do that with the largest newsgathering staff in the state and some of the best technology for gathering and posting text, photos and video.

One of the Free Press'​ first editorial campaigns was for Michigan to become a state, which it did in 1837.

The Free Press pioneered regular Sunday publication, a women's section and a European edition.

The Detroit Free Press is the largest daily newspaper in Detroit, Michigan. It is sometimes informally referred to as the "Freep."​ Some still refer to it locally as "The Friendly"​ -- a slogan from an ad campaign in the '70s.

The Free Press is owned by Gannett and has received eight Pulitzer Prizes.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display, Email, Mobile Display, Social, Mobile Display, Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Breaking news, sports, business, entertainment
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Education, Entertainment, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Sports
  • Key Differentiator
    We’re the biggest newsroom in Michigan. We’re journalists and also volunteers and mentors, parents and community members, voters and citizens. Free Press journalists aim to tell the stories that matter to you and your community, to hold our elected officials accountable and to spotlight the people and places that make our city and state unique. Along the way, we have garnered some recognition, including 10 Pulitzer Prizes and four national Emmy awards. But none of that matters to us as much as our mission: To be on guard for you.
Site Traffic
  • 5848 Global Rank
  • 1143
    United States
  • 12.1 M Estimated Visits
Traffic Sources
  • Direct
    49.26%
  • Search
    35.28%
  • Social
    7.78%
  • Referrals
    4.25%
  • Mail
    3.05%
  • Display
    0.39%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 6,649
484
United States Rank 1,481
24
United States Page Views 90.4%
0.2%
Top Countries
Top Search Keywords
  • Detroit
Ad Intelligence
  • Native
    68.53%
  • Standard
    30.79%
  • Direct
    0.68%
Ads Seen Recently
85,392
Longest Running Ad
Detroit Free Press
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Detroit Free Press
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Detroit Free Press
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Detroit Free Press
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Detroit Free Press
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Detroit Free Press
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Detroit Free Press
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Detroit Free Press
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Mobile
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other
Detroit Free Press
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Desktop
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other
Detroit Free Press advertising reaches 12.1M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social, Mobile, Display Advertising on Detroit Free Press will allow you to reach consumers in industries or verticals such as Health & Beauty, Education, Food & Beverage, Automotive, Entertainment, Healthcare, Government & Politics, Sports.

They are headquartered at Detroit, MI, United States, and have advertising & marketing contacts listed on Kochava.

Detroit Free Press works with Advertising technology companies such as Collective Media, Evidon, BlueKai, DemDex, The Trade Desk, Rocket Fuel, Accuen, Experian, Media Innovation Group, Turn, Openads/OpenX, RealVu, eXelate, AppNexus, Zedo, PointRoll, Index Exchange, Connexity, Google Publisher Tag, Neustar AdAdvisor, Rubicon Project, Yield Manager, Yahoo Publisher Network, AudienceScience, Google Adsense, DoubleClick.Net, Advertising.com, Taboola, CheckM8, Google Adsense for Search, Commission Junction, Pubmatic, Brilig, X Plus One, SiteScout, Aggregate Knowledge, Videology, Tapad, AOL-Time Warner Online Advertising, Bizo, Drawbridge, Mediaplex, RadiumOne, Twitter Ads, Chango, Facebook Exchange FBX, ContextWeb, Adify, Specific Media, Yahoo Small Business, Switch Ads, Burst Media, SpotXchange, Dstillery, Criteo, Simpli.fi, Improve Digital, Integral Ad Science, Zenovia, Adap.TV, AdRoll, Google Remarketing, BounceX, cXense, ADTECH, Sonobi, RhythmOne, BlueKai DMP, Polar, Travidia, Atlas, Prebid, Sonobi Direct, Amazon Direct, AOL Direct, Tremor Video Direct, PubMatic Direct, Google Direct, YieldBot, Ads.txt, Criteo Direct, RubiconProject Direct, Teads Direct, OpenX Direct, YieldBot Direct, Kargo Direct, FreeWheel Direct, Triple Lift Direct, AppNexus Direct, ORC International Direct, Centro, AppNexus Reseller, Taboola Direct, SpotXChange Reseller, Tremor Video Reseller, Google Reseller, AOL Reseller, OpenX Reseller, Smaato Reseller, Nativo, Sovrn Direct, Nativo Reseller, Synacor Direct, Fyber Reseller, SmartAdServer Reseller, SpringServe Reseller, Amazon Reseller, Carambola Direct, Fyber Direct, ShareThrough Direct, ContextWeb Reseller, LKQD Reseller, Yieldmo Direct, 33 Across Direct, Brightcom Direct, Connatix Direct, PubMatic Reseller, Criteo Reseller, BrightRoll Reseller, FreeWheel Reseller, Switch Reseller, Sovrn Reseller, RhythmOne Direct, SpotXChange Direct, Taboola Reseller, Improve Digital Reseller, RubiconProject Reseller, RhythmOne Reseller, GumGum Reseller, ORC International Reseller, Comet Cox Media Reseller, GumGum Direct, Converstand Media Direct, Lijit Reseller, BrightRoll, Trueffect, Criteo Publisher Marketplace, TripleLift, Google Inteactive Media Ads, Amazon Ad System, Adhigh, GetIntent, Facebook Custom Audiences, SpotX, Media.net, IponWeb BidSwitch, DoubleVerify, Amazon Associates, IndexExchange Direct, DistrictM Direct, IndexExchange Reseller, Beeswax, Exponential Direct, TrustX Direct, RTK, AdGear, GumGum, eyeReturn, DoubleClick Bid Manager, Bidtellect, SkimLinks, BidTheatre, Adobe Audience Manager Sync, Adition, Semasio, Tribal Fusion, Eyeota, Geniee, Header Tag by Index Exchange, 33 Across Reseller, Lijit Direct, Yahoo Ad Sync, Research Now, Taboola Sponsored Links, IRIS.TV, Prezna, Sonobi Reseller, Perfect Market, Arrivalist, VINDICO, Avocet, AcuityAds, StackAdapt, Magnetic, AppNexus Segment Pixel, Technorati Media, SpringServe, Vidible, Sourcepoint, LiveIntent Direct, Google AdSense Integrator, 161Media, AdStanding, Beachfront Reseller, Cedato Reseller, Proclivity, Facebook Reseller, TrustX, AdTheorent, EMX, DynAdmic, RUN Ads, Yieldmo, Eye View Digital, adingo, Admixer, AdMatrix, Sociomantic, BannerFlow, Consumable Direct, Chocolate Reseller, adtelligent Reseller, Optimatic Reseller, Thrive Reseller, Undertone Direct, AerServ Direct, Vuble Reseller, JUICE Mobile Direct, MicroAd, ClickCertain, DistrictM, BlockAdBlock, RTK Direct, Genesis Media Direct, Telaria Reseller, Blis, bRealtime, IAB Tech Lab, Powerlinks, MaxPoint Interactive, Flashtalking, StickyAds TV, Adelphic, BidSwitch, So-net Media, Freebit Admind, Cinarra, PLAYGROUND XYZ, AdTech Studio, ExactTarget, Celtra, Appier, PHP Ads, Telaria Direct, LiveIntent, OnAudience, Yahoo Direct, AdMan Reseller, YuMe Direct, Smaato Direct, Amazon Transparent Ad Marketplace, IntentIQ, The MediaGrid Direct, Triton Digital Direct, Synacor Reseller, Link Share, Open AdStream, comScore Activation, Nudge, Teads, App-Ads.txt, Snap Pixel, OneTag Reseller, ContextWeb Direct, Aniview Reseller, Yahoo Reseller, Media.net Direct.