Diet-Advertising-Reviews-Pricing
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Diet and Weight Loss
  • Key Differentiator
    Since its founding in 2004, Diet.com has been a valuable online resource for dieters and those seeking information on living a healthy lifestyle. As one of the web's leading resources for diet, nutrition, and fitness content and tools, Diet.com has created a platform where members are able to set and track diet and fitness goals, browse over 1,000 healthy recipes, learn new exercises and interact with others in the thriving Diet.com online community. Tracking meals and finding the calorie counts of foods is easy with Diet.com's Meal Tracker/Calorie Counter, and members can maintain a graph of their weight loss progress with the simple Weight Tracker tool. To increase ccountability and note fitness milestones, members are also able to keep a log of their physical activity with the Diet.com Exercise Tracker. Diet.com's extensive Recipes section makes preparing healthy meals simple. Members can browse through over 1,000 recipes - all healthy, diet-friendly, and developed by our Registered Dietitians. They've also broken down the macronutrient information of each recipe, to further help members make smart decisions about the foods they're preparing. Since a healthy diet and physical fitness go hand-in-hand, Diet.com has made it a priority to offer its members a wealth of workout information, videos, and exercise demonstrations. Using the Diet.com Workout Builder, members can view over 100 video exercise demonstrations, as well as create a customized online workout video to follow along with at home. Each exercise is demonstrated and narrated by Certified Personal Trainer Katrina Hodgson, of ToneItUp.com. Exercise moves are explained, complete with correct form descriptions and guides as to which body area is being targeted. Losing weight and improving your health is always easier when you have the support of others. The Diet.com online community is an invaluable resource in this regard. Members can search for weight loss friends and join thousands of other dieters in sharing their struggles, successes, milestones and advice in the Diet.com Blogs and Forums. Members can also participate in motivational Weight Loss Challenges throughout the year - a fun competition among members, with a grand prize winner announced at the conclusion of each Challenge. Diet.com also reaches members via their popular YouTube channel (diethealth), and various social media outlets (Facebook, Twitter). The diethealth YouTube channel, with a library of over 500 videos, has received upwards of 90 million views. Diet.com’s brand is brought to life through its informative fitness and recipe videos, with topics ranging from yoga and Pilates, pre- and post-natal exercise information, and healthy cooking tips. With over 110,000 subscribers, diethealth has become one of YouTube's most-viewed fitness partners, earning the site’s coveted "Guru" status. The Diet Health videos star long-time video host Sarah Dussault and feature certified personal trainers and nutrition specialists. Past guests have included such celebrities as Bethenny Frankel, Valerie Waters, Katrina Hodgson, Karena Dawn, and Tyler Duckworth. The Diet Health Twitter account (@DietHealth) is another extension of the Diet.com brand, where we share links to blogs, videos, recipes, tips and much more with our nearly 8,000 followers. Similarly, the Diet.com Facebook page has been gaining traction since its launch. Here, Diet.com shares some of its most popular site material and is able to connect directly with not only fans and site members, but also with similar brands, building a strong network of health-conscious individuals and companies. Updated daily, the Facebook fan page has become an exciting addition to our consumer and business outreach capabilities.
  • Owned / Operated Properties
    diet.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Lauren Alford
Director, Business Development
919.616.7532
Bailey Apple
Marketing and Community Manager at Diet.com
Site Traffic
  • 538503 Global Rank
  • 285135
    United States
  • 149k Estimated Visits
Traffic Sources
  • Search
    80.35%
  • Direct
    14.04%
  • Referrals
    4.30%
  • Social
    1.30%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    42.40%
  • United Kingdom
    5.41%
  • Canada
    4.23%
  • India
    3.29%
  • Pakistan
    2.85%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • India
  • United States
  • United Kingdom
Email / Social Data
  • 5.8k
    Facebook fans
  • 15.5k
    Twitter followers
  • 4.2k
    Pinterest followers
Desktop Display
  • 20.3k display total monthly uniques
  • 66.2k display total monthly impressions
Mobile Display
  • 13.4k mobile total monthly uniques
  • 41.3k mobile monthly overall impressions
57%
iOS
43%
Android
62%
Phone
38%
Tablet
Audience Demographics
25% male
75% female
Age
18
15%
18-24
15%
25-34
15%
35-44
20%
45-54
20%
55-64
10%
65+
5%
Income
$0k-$50k
50%
$50k-$100k
30%
$100k-$150k
10%
$150k+
10%
Education
No College
40%
College
45%
Grad School
15%
Reviews
Online Marketing Manager
May 24, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Diet, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, Pakistan, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Diet, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, Pakistan, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Diet, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, Pakistan, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Online Video Opportunities
Standalone Mailer
Diet advertising reaches 149k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, India, Pakistan, Australia. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Diet will allow you to reach consumers in industries or verticals such as .

They have 2 advertising & marketing contacts listed on Thalamus.