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Drawbridge
Go beyond devices. Say hello to people.
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Drawbridge is the leading digital identity management company building cross-device technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph® includes more than one billion consumers across more than three billion devices, and is verified to be 97.3% precise. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield Byers, and Northgate Capital, and has been named to the Inc. 5000 annual ranking of the fastest-growing companies in America for the past two years. For more information visit www.drawbridge.com.

  • Company Name:
    Drawbridge
  • CEO Name:
    Kamakshi Sivaramakrishnan
  • Headquarters:
    2121 South El Camino Real, Suite 700, San Mateo, CA 94403
  • Office Locations:
    California
  • 51-200 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Linear TV
  • Connected TV
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  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social, Linear TV, Connected TV
  • CPC, CPCV, CPM, CPV, % of Media Spend
  • Ad Network, Ad Technology Provider, Demand Side Platform, Retargeting, Other
  • Headline:
    Go beyond devices. Say hello to people.
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Entertainment, Technology
  • Key Differentiator
    We own the keys to the consumer journey – and we’re passionate to share what we learn. At Drawbridge, we’re helping marketers understand a 360-degree view of people – across their personal devices, shared devices, and even offline activities. People and their individuality are at the center of the technology we’ve built. We offer the most powerful identity solution on the market for a uniquely granular and holistic view of your audience. Others target devices, publishers, or cookies – proxies for people, but not people. Using your data and our graph, Drawbridge reaches individual people with personalized experiences across devices, channels, platforms and locations – powering your success.
  • Owned / Operated Properties
    www.drawbridge.com
  • Programmatic Integrations & Publisher / Inventory Partners
    Sample list of premium sites and apps with inventiry access via direct partnerships or private programmatic auctions: ABC News, People, Glamour, USA Today, Ticketmaster, Reddit, eBay, edmunds.com, BBC, CNNMoney, Economist, Fox News, cafemom, Hearst, Men's Fitness, Food Network, Cooking.com, Yelp, Sky Sports, The Score, Wayfair, Motley Fool, The Verge, Travl & Leisure, Kayak & more!
  • Targeting

    First-Party Data, Third-Party Data, Device, OS, Carrier, OEM, Region, DMAs, Demographic, Interest Modeling, Niche Audience Targeting, Influencer Targeting, Lookalike Modeling, Weather, and more

  • Data Partners
    Acxiom, Adobe, AdRise, AOL, AppNexus, BidSwitch, BrightRoll, Cardlytics, comscore, Dish, DoubleVerify, Exelate, Factual, Foursquare, Ibotta, IAS, LiveRamp, Miaozhen, Moat, MoPub, Neustar, Nielsen, NinthDecimal, OpenX, Oracle, Placed, PubMatic, Rubicon, Samba TV, Signal, Smaato, Statiq, SpotX, TiVo, TVTY, VisualIQ, WeatherAlpha, xAd, Yahoo & more at http://www.drawbridge.com/partners
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    comScore, Integral Ad Science, AdYapper, MOAT, DoubleVerify
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Google, ATLAS, Flashtalking, Sizmek, Simplytics, Innovid, Medialets, Pointroll, Adometry, Aarki, Celtra
  • Mobile App Install Tracking Partners
    ConversionWorks: Server-to-server, SDK, MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer, Tenjin
Contacts
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PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
General Advertising
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Dini Mehta
San Francisco Bay Area
VP Sales, US
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Brian Ferrario
San Francisco Bay Area
Vice President, Marketing at Drawbridge, Inc.
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Site Traffic
  • 2143572 Global Rank
  • 711512
    United States
  • 23.8k Estimated Visits
Traffic Sources
  • Direct
    44.50%
  • Search
    44.03%
  • Referrals
    5.22%
  • Mail
    3.73%
  • Social
    1.74%
  • Display
    0.78%
Geography Breakdown
  • United States
    85.53%
  • Japan
    2.95%
  • Brazil
    2.16%
  • Netherlands
    1.71%
  • Turkey
    1.38%
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Network Data
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Country Breakdown
  • United States
  • United Kingdom
  • China
  • Canada
  • Australia
  • Germany
  • France
  • Italy
Desktop Display
  • 600B display total monthly impressions
Mobile Display
  • 1110B mobile monthly overall impressions
Reviews
5 out of 5 stars
User Acquisition Manager
Oct 17, 2014
Cross-Device, Re-Targeting, Behavioral / Audience (Mobile only)
$0.15 CPC
We tried Drawbridge for the first time last year, using their cross device re-targeting, and it’s been fantastic for some of our mobile CPI efforts. Also used them for BT, and their CTRs are great. Our reps Mani, Dare, and Diana are awesome, and everyone there has been super helpful. Would totally recommend trying them if you haven’t.
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Drawbridge Cross Device
Drawbridge advertising reaches 23.8k visitors across desktop and mobile web, in countries such as United States, Japan, Netherlands, Turkey, United Kingdom, China, Canada, Australia, Germany, France, Italy. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Drawbridge will allow you to reach consumers in industries or verticals such as Entertainment, Technology; you can target them with parameters such as: First-Party Data, Third-Party Data, Device, OS, Carrier, OEM, Region, DMAs, Demographic, Interest Modeling, Niche Audience Targeting, Influencer Targeting, Lookalike Modeling, Weather, and more.

They are headquartered at 2121 South El Camino Real, Suite 700, San Mateo, CA 94403, and have 65 advertising & marketing contacts listed on Thalamus.
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Last Updated 4/21/18
Drawbridge advertising reaches 23.8k visitors across desktop and mobile web, in countries such as United States, Japan, Netherlands, Turkey, United Kingdom, China, Canada, Australia, Germany, France, Italy. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Drawbridge will allow you to reach consumers in industries or verticals such as Entertainment, Technology; you can target them with parameters such as: First-Party Data, Third-Party Data, Device, OS, Carrier, OEM, Region, DMAs, Demographic, Interest Modeling, Niche Audience Targeting, Influencer Targeting, Lookalike Modeling, Weather, and more.

They are headquartered at 2121 South El Camino Real, Suite 700, San Mateo, CA 94403, and have 65 advertising & marketing contacts listed on Thalamus.