1 Factual (N/A) Contact
Factual (N/A)
Factual is a neutral location data company. We provide mobile location based data for ad targeting, measurement, and app customization. Contact us at strategy@factual.com for more information.

  • Company Name:
    Factual
  • Parent Company Name:
    N/A
  • Office Locations:
    Los Angeles, CA HQ New York, NY San Francisco, CA Chicago, IL London, UK Shanghai, China
Capabilities
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Display
  • % of Media Spend, CPM, Flat Rate
  • Other
  • Headline:
    Factual is a neutral location data company. We provide mobile location based data for ad targeting, measurement, and app customization. Contact us at strategy@factual.com for more information.
  • Self / Managed Service:
    Managed Service & Self-Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Entertainment, Financial Services, Food & Beverage, Retail, Sports, Technology, Travel & Leisure
  • Key Differentiator
    Factual’s differentiators include Quality Data, Transparency, Neutrality, Customization, and Flexibility: 1) QUALITY DATA - Factual’s Geopulse product suite lets you target based on people’s real world behavior and real time location -- using the best data available in mobile marketing. All segments are built using Factual’s first party data and proprietary technology. 2) FLEXIBILITY - Factual data is available via all leading DSPs, DMPs, and ad buying platforms. 3) CUSTOMIZATION - Factual allows you to design highly-customized Audiences tailored to your specific campaign KPIs. Contact us at strategy@factual.com to get started. 4) NEUTRALITY & TRANSPARENCY - Factual is a neutral location data company. We focus solely on creating the best data assets and technology.
  • Owned / Operated Properties
    N/A
  • Programmatic Integrations & Publisher / Inventory Partners
    Factual is a neutral location data company. We've integrated with leading vendors throughout the ecosystem to make our high quality location data easily accessible. See our ad partners here: https://www.factual.com/ad-partners
  • Targeting

    Factual provides mobile location data for ad targeting.

    Factual’s Geopulse product suite lets you target based on people’s real world behavior and real time location -- using high-quality location based data.

    TARGET REAL WORLD BEHAVIOR
    Geopulse Audience lets you target ads to groups of people based on how they behave in the real world.
    ~ Design your own highly-customized Audiences based on nuanced behaviors using Factual’s self-service, web-based Geopulse Audience Designer tool.
    ~ Select from Factual’s Geopulse Audiences—a collection of ready-to-use audiences designed by our location experts and available in your preferred DSP or DMP.

    TARGET REAL TIME LOCATION
    Geopulse Proximity allows you to reach mobile device users based on where they are in real time. Build either point-radius or polygon geofences -- enhanced with our proprietary Place Attachment technology.

  • Data Partners
    Factual provides mobile location data for ad targeting -- including audience segments (based on how people behave in the real world) and proximity segments (where they are in real time). Segments are built using Factual’s first party data and proprietary technology. Factual data is available via leading DSPs, DMPs, and ad buying platforms. See our ad partners here: https://www.factual.com/ad-partners
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    NAI
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Factual is a neutral location data company. We've integrated with leading vendors throughout the ecosystem to make our high quality location data easily accessible. See our ad partners here: https://www.factual.com/ad-partners
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Strategy Team
Los Angeles, CA
Site Traffic
  • 595288 Global Rank
  • 223231
    United States
  • 56.5k Estimated Visits
Traffic Sources
  • Direct
    59.90%
  • Search
    23.22%
  • Referrals
    12.04%
  • Social
    4.14%
  • Mail
    0.70%
  • Display
    0.00%
Geography Breakdown
  • United States
    58.01%
  • United Kingdom
    7.31%
  • India
    5.38%
  • Philippines
    4.66%
  • Germany
    2.92%
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Reviews
Online Marketing Manager
May 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Factual, they have a Rate Card Cost and Pricing Models of % of Media Spend, CPM, flat_rate with ad inventory in countries such as United States, United Kingdom, India, Philippines, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Other.
Online Marketing Manager
May 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Factual, they have a Rate Card Cost and Pricing Models of % of Media Spend, CPM, flat_rate with ad inventory in countries such as United States, United Kingdom, India, Philippines, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Other.
Online Marketing Manager
May 24, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Factual, they have a Rate Card Cost and Pricing Models of % of Media Spend, CPM, flat_rate with ad inventory in countries such as United States, United Kingdom, India, Philippines, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Other.
Files
Creatives
Factual advertising reaches 56.5k visitors across desktop and mobile web, in countries such as United States, United Kingdom, India, Philippines, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Factual will allow you to reach consumers in industries or verticals such as Automotive, Food & Beverage, Entertainment, Technology, Sports, Financial Services, Clothing & Fashion, Consumer Packaged Goods, Travel & Leisure, Retail; you can target them with parameters such as: Factual provides mobile location data for ad targeting. Factual’s Geopulse product suite lets you target based on people’s real world behavior and real time location -- using high-quality location based data. TARGET REAL WORLD BEHAVIOR Geopulse Audience lets you target ads to groups of people based on how they behave in the real world. ~ Design your own highly-customized Audiences based on nuanced behaviors using Factual’s self-service, web-based Geopulse Audience Designer tool. ~ Select from Factual’s Geopulse Audiences—a collection of ready-to-use audiences designed by our location experts and available in your preferred DSP or DMP. TARGET REAL TIME LOCATION Geopulse Proximity allows you to reach mobile device users based on where they are in real time. Build either point-radius or polygon geofences -- enhanced with our proprietary Place Attachment technology..

They have 1 advertising & marketing contacts listed on Thalamus.