FOX-40-WICZ-.COM-Advertising-Reviews-Pricing

FOX 40 WICZ TV is the Fox network affiliate for Binghamton, New York. The station operates with its digital signal on VHF channel 8. It is licensed to Stainless Broadcasting Company, which also owns MyNetworkTV affiliate WBPN-LP. WBPN can be seen on WICZ's DT2 digital subchannel. WICZ-TV produces its own six o'clock newscast 5 days a week and it's own ten o'clock newscast 7 days a week.

History: Channel 40 signed on November 1, 1957 as WINR-TV, an NBC affiliate owned by WINR radio. Stainless Broadcasting acquired the station in 1967 and changed its call letters to the current WICZ-TV (for the company's owner, Henry Guzewicz). In 1996, WICZ dropped its NBC affiliation and switched to Fox.

Quick Facts:
Location: Binghamton, New York
Branding: FOX 40
Channels: 8 (VHF) digital
Affiliations: Fox (Since 1996), MNTV on DT2
Owner: Stainless Broadcasting Company
Founded: November 1, 1957
Call Letter Meaning: Henry GuzeWICZ (Stainless' owner when it bought WICZ)
Former Call Signs: WINR-TV (1957-1967)
Former Affiliations: NBC (1957-96)

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Linear TV, Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: FOX 40 WICZ TV - News, Sports, Weather, Contests and More - Binghamton, NY
  • Key Differentiator
    WICZ-TV is the Fox network affiliate for Binghamton, New York. The station operates with its digital signal on VHF channel 8. It is licensed to Stainless Broadcasting Company, which also owns MyNetworkTV affiliate WBPN-LP. WBPN can be seen on WICZ's DT2 digital subchannel. WICZ-TV produces its own six o'clock newscast 5 days a week and it's own ten o'clock newscast 7 days a week The powerful reach of television combined with the targeted, interactive nature of the Internet, delivers a powerful "1-2 punch" that no other local media can match. WICZ-TV drives viewers to wicz.com for the latest news, weather, sports, contests, etc... WICZ-TV offers local advertisers the opportunity to reach a targeted, local audience with integrated on-air/online campaigns.
  • Owned / Operated Properties
    wicz.com
Site Traffic
  • 332030 Global Rank
  • 121754
    United States
  • 255k Estimated Visits
Traffic Sources
  • Search
    79.42%
  • Direct
    13.17%
  • Social
    5.14%
  • Referrals
    1.80%
  • Mail
    0.47%
  • Display
    0.00%
Geography Breakdown
  • United States
    40.74%
  • Mexico
    4.27%
  • Spain
    4.11%
  • Brazil
    3.90%
  • Colombia
    3.13%
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Reviews
Online Marketing Manager
Feb 09, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on FOX 40 WICZ .COM, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Mexico, Spain, Colombia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on FOX 40 WICZ .COM, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Mexico, Spain, Colombia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 09, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on FOX 40 WICZ .COM, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Mexico, Spain, Colombia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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