Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    News, videos, photos, community, blogs
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Entertainment, Travel & Leisure
  • Key Differentiator
    With over 1,000,000 unique monthly users, Com.Ma's network is the main media company on the Italian LGBT target , rich in influencers, early adopters, trend setters . and on which we have the largest library of market research in Italy. We offer dedicated advertising and communication projects with the highest standards of the digital industry on all platforms: special projects, contests, native advertising, display advertising, e-mail marketing, creativity, activities on social networks , always with third-party reports and with the approach of an agile reality but used to working with leading customers. To mention only the latest brands with which we have had the honor of collaborating: Coop, Antony Morato, H & M, Tim, Mazda, Peugeot, Fineco, Warner Bros, LoveTheSign, Made.com, Amazon, Citroen. But we also collaborate with small companies interested in the gay market in the sections dedicated to local communication such as GuidaGay and with a geolocalized display.
Site Traffic
  • 144684 Global Rank
  • 4582
    Italy
  • 523 K Estimated Visits
Traffic Sources
  • Search
    55.27%
  • Direct
    24.22%
  • Social
    16.73%
  • Referrals
    1.79%
  • Mail
    1.72%
  • Display
    0.26%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 90,311
10,561
Italy Rank 2,135
514
Italy Page Views 98.1%
6.8%
Top Countries
Top Search Keywords
  • Italiano
  • Società
  • Gay, Lesbiche e Bisessuali
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 K Downloads
  • 10 SDKs
  • 2.88 Avg. Rating
  • 44 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=it.gay.app
  • App Support: http://www.gay.it/app
  • Genre: social
  • Bundle ID: it.gay.app
  • App Size: 22.7 M
  • Release Date: February 5th, 2020
  • Update Date: February 5th, 2020

Description:

From Gay.it, the largest Italian LGBTQ + platform with 1 million users every month, comes the first gay app for Android devices with chat, community and FREE news.

Discover new friends around you, exchange messages, send and receive images, upload your photos and consult those of other users, stay informed on the main news from the Italian LGBT world.

Gay.it is innovative because:

- Discover relevant LGBT news (currently just in Italian)

- Each profile is verified with SMS on mobile: no fake profiles! (the mobile number is never visible)

- Greater security: checking the mobile phone discourages homophobic actions

- Gay.it is an Italian reality: your data is safe, you can always contact us in Italian and support a totally Italian reality that fights for LGBT rights!

Functions

- access the news even without registration

- Register with email or facebook and mobile number in seconds (only the first time) and you can access all community and chat functions

- create your profile in seconds, enter a description and upload 1 profile photo and up to 9 photos directly from your mobile phone
The profile photo is automatically moderated.

- see the users around you in order of distance

- you can choose to see only users who are online and filter them by age

- send text messages with emoticons and share images

Premium subscriptions

- No advertising in the news: this is how you support LGBT information

- See unlimited profiles

- See unlimited photos

Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Maps
Allow your users explore the world with rich maps provided by Google. Identify locations with custom markers, augment the map data with image overlays, embed one or more maps as fragments, and much more.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0%
  • Standard
    0%
  • Direct
    0%
Ads Seen Recently
0
Longest Running Ad
Gay.it
Device
Desktop
Dimensions
other
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
openx.com
reseller
540282239
6a698e2ec38604c6
indexexchange.com
reseller
189872
google.com
reseller
pub-8172268348509349
f08c47fec0942fa0
freewheel.tv
reseller
33601
freewheel.tv
reseller
33081
adform.com
reseller
183
spotxchange.com
reseller
108933
7842df1d2fe2db34
spotx.tv
reseller
108933
7842df1d2fe2db34
appnexus.com
reseller
7118
xad.com
reseller
958
81cbf0a75a5e0e9a
smartadserver.com
reseller
3653
Gay.it advertising reaches 523k visitors across desktop and mobile web, in countries such as Italy, Germany, United Kingdom, Spain, Turkey. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on Gay.it will allow you to reach consumers in industries or verticals such as Travel & Leisure, Clothing & Fashion, Entertainment.

They have advertising & marketing contacts listed on Kochava. According to their Ads.txt, Gay.it inventory partners include: openx.com, indexexchange.com, google.com, freewheel.tv, adform.com, spotxchange.com, spotx.tv, appnexus.com, xad.com, smartadserver.com, smaato.com, rubiconproject.com, rhythmone.com, pubnative.net, pubmatic.com, loopme.com, districtm.io, contextweb.com, adyoulike.com, yahoo.com, ad-generation.jp, adtech.com, aps.amazon.com, triplelift.com, yieldlab.net, improvedigital.com, gitberry.com, conversantmedia.com, lijit.com, sovrn.com, advertising.com, sonobi.com, onetag.com, emxdgt.com, synacor.com, aniview.com, beachfront.com, mars.media, taboola.com.

Gay.it works with Advertising technology companies such as Google Publisher Tag, Quisma, Atlas, DoubleClick.Net, Smart Adserver, Facebook Exchange FBX, ContextWeb, Adify, AppNexus, Openads/OpenX, Turn, Pubmatic, Rubicon Project, SpotXchange, Index Exchange, Videology, Adap.TV, Rocket Fuel, Digilant, AdGear, Chango, Google Adsense, Eq Ads, Advertising.com, The Trade Desk, Dstillery, Weborama, Connexity, IponWeb BidSwitch, BlueKai, Neustar AdAdvisor, Aggregate Knowledge, Accuen, DemDex, Experian, 161Media, Criteo, AcuityAds, SiteScout, MyBuys, Adition, Yahoo Small Business, Adform, DoubleVerify, eXelate, Adconion, Tapad, AOL-Time Warner Online Advertising, Drawbridge, Twitter Ads, Evidon, Integral Ad Science, LiveRail, VINDICO, Falk Realtime, AppNexus Segment Pixel, Yieldlab, Improve Digital, eyeReturn, RadiumOne, Facebook Custom Audiences, Outbrain, Jumptap, MyBuys MyAds, Simpli.fi, Magnetic, BlueKai DMP, Crosswise, NuggAd, BrightRoll, Teads, AudienceScience, RealVu, Google Adsense Asynchronous, DoubleClick Bid Manager, Collective Media, StickyAds TV, AdRoll, AMob, Melt DSP, Wayfair, DynAdmic, Criteo Publisher Marketplace, Yahoo Ad Sync, Adobe Audience Manager Sync, Avocet, Apester, PubMatic Direct, Ads.txt, RubiconProject Direct, OpenX Direct, PulsePoint Direct, SmartAdServer Direct, OpenX Reseller, ContextWeb Reseller, AppNexus Reseller, PubMatic Reseller, Sovrn Reseller, RubiconProject Reseller, Taboola, Mediarithmics, Burst Media, Omnitag, Beeswax, SkimLinks, BidTheatre, Smartclip, TripleLift, Google Direct, StackAdapt, Tru Optik, Eye View Digital, Bidtellect, Adswizz, Right Media, Adledge, Sovrn Direct, Lijit Direct, GumGum Reseller, IndexExchange Reseller, Adform Direct, AppNexus Direct, Google Reseller, IndexExchange Direct, DistrictM Direct, AOL Reseller, Comet Cox Media Reseller, Smaato Reseller, AOL Direct, Google AdSense Integrator, Adhese, FreeWheel Reseller, Improve Digital Reseller, Adform Reseller, SmartAdServer Reseller, SpotXChange Reseller, Teads Reseller, Outbrain Reseller, Beachfront Reseller, Fyber Reseller, RhythmOne Reseller, Tremor Video Reseller, Lijit Reseller, ShareThrough Reseller, Prebid, OneTag Reseller, Amazon Reseller, Ligatus Reseller, Quantum Native Solutions Reseller, Viralize Reseller, Media Innovation Group, Less than 5 DIRECT Ads.txt, Improve Digital Direct, Mars Media Group Direct, Taboola Direct, AdYouLike Reseller, Aniview Reseller, Converstand Media Reseller, DistrictM Reseller, ORC International Reseller, LoopMe Reseller, Sonobi Reseller, Synacor Reseller, Triple Lift Reseller, Yahoo Reseller, Yieldlab Reseller, comScore Activation, FLoC.