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GumGum
Applied Computer Vision
CPM, CPV
Last Edited by
Kelly McCarthy
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About

GumGum is a global technology and media company specializing in contextual intelligence.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    yes
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, eCommerce, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    GumGum's technology, Verity™ is the only contextual intelligence solution that considers images, text, videos and metadata when scoring relevance and determining suitability, ensuring brand safety and campaign success.
  • Programmatic Integrations & Publisher / Inventory Partners
    Display & Video 360, theTradeDesk, Verizon Media, Adobe, MediaMath, OneView, PulsePoint, Amobee, Adelphic, Xandr, Epsilon, Adform, deepintent
  • Targeting

    Contextual (text, images, video, audio), first and third party data

  • Data Partners
    Placed, LiveRamp, Lotame, Looker, Nielson, RSI
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    DoubleVerify, MOAT, IAS, IAB, HUMAN by WhiteOps, Millard Brown, Newsguard
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek
Site Traffic
  • 40879 Global Rank
  • 8919
    United States
  • 1.75 M Estimated Visits
Traffic Sources
  • Direct
    76.52%
  • Search
    17.60%
  • Mail
    2.02%
  • Social
    1.90%
  • Referrals
    1.59%
  • Display
    0.36%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 5,524
31
Links In Count 272
4
Japan Rank 959
13
Japan Page Views 74.4%
1.0%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Opportunities
  • Partners Programs
  • Amazon Associates Program
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 50 Downloads
  • 6 SDKs
  • 0 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.gumgum.ar
  • App Support: http://www.gumgum.com
  • Genre: entertainment
  • Bundle ID: com.gumgum.ar
  • App Size: 13 M
  • Release Date: March 14th, 2018
  • Update Date: March 14th, 2018

Description:

The GumGum AR app is easy to use and opens a digital world filled with a wide variety of computer vision powered augmented reality experiences—from marketing-focused explainers to theme-based games to fun animations and much more! Keep an eye out for GumGum AR codes everywhere, we're constantly creating new and surprising experiences for you to enjoy.

Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
ExoPlayer
ExoPlayer is an application level media player for Android. It provides an alternative to Android’s MediaPlayer API for playing audio and video both locally and over the Internet. ExoPlayer supports features not currently supported by Android’s MediaPlayer API, including DASH and SmoothStreaming adaptive playbacks. Unlike the MediaPlayer API, ExoPlayer is easy to customize and extend, and can be updated through Play Store application updates.
Okio
Okio is a new library that complements java.io and java.nio to make it much easier to access, store, and process your data.A modern I/O library for Android, Kotlin, and Java
Square OkHttp3
HTTP is the way modern applications network. It’s how we exchange data & media. Doing HTTP efficiently makes your stuff load faster and saves bandwidth. OkHttp is an HTTP client that’s efficient by default: HTTP/2 support allows all requests to the same host to share a socket. Connection pooling reduces request latency (if HTTP/2 isn’t available). Transparent GZIP shrinks download sizes. Response caching avoids the network completely for repeat requests. OkHttp perseveres when the network is troublesome: it will silently recover from common connection problems. If your service has multiple IP addresses OkHttp will attempt alternate addresses if the first connect fails. This is necessary for IPv4+IPv6 and for services hosted in redundant data centers. OkHttp supports modern TLS features (TLS 1.3, ALPN, certificate pinning). It can be configured to fall back for broad connectivity. Using OkHttp is easy. Its request/response API is designed with fluent builders and immutability. It supports both synchronous blocking calls and async calls with callbacks.
ViewPagerIndicator
Paging indicator widgets compatible with the ViewPager from the Android Support Library and ActionBarSherlock.Paging indicator widgets that are compatible with the ViewPager from the Android Support Library to improve discoverability of content.
Zappar
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
GumGum
Device
Desktop
Dimensions
728x90
Dates Active
Feb 06, 2021 to Feb 06, 2021
GumGum
Device
Mobile
Dimensions
320x50
Dates Active
Feb 25, 2021 to Feb 25, 2021
GumGum
Device
Desktop
Dimensions
728x90
Dates Active
Mar 04, 2021 to Mar 04, 2021
GumGum
Device
Mobile
Dimensions
320x50
Dates Active
Feb 28, 2021 to Feb 28, 2021
GumGum
Device
Desktop
Dimensions
728x90
Dates Active
Mar 02, 2021 to Mar 02, 2021
GumGum
Device
Desktop
Dimensions
other
Dates Active
Nov 02, 2020 to Mar 05, 2021
GumGum
Device
Desktop
Dimensions
other
Dates Active
Oct 06, 2020 to Mar 05, 2021
GumGum
Device
Desktop
Dimensions
other
Dates Active
Oct 07, 2020 to Mar 05, 2021
GumGum
Device
Desktop
Dimensions
other
Dates Active
Oct 16, 2020 to Mar 05, 2021
GumGum
Device
Desktop
Dimensions
other
Dates Active
Sep 16, 2020 to Jan 25, 2021
GumGum
GumGum
GumGum
GumGum
GumGum
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
pubmatic.com
reseller
157897
5d62403b186f2ac
advertising.com
reseller
26282
beachfront.com
reseller
4969
e2541279e8e2ca4d
springserve.com
direct
686
a24eb641fc82e93d
lkqd.net
reseller
470
59c49fa9598a0117
lkqd.com
reseller
470
59c49fa9598a0117
appnexus.com
reseller
7597
f5ab79cb980f11d1
outbrain.com
reseller
01a755b08c8c22b15d46a8b753ab6955d4
revcontent.com
reseller
76611
google.com
reseller
pub-3848273848634341
f08c47fec0942fa0
openx.com
reseller
537120563
6a698e2ec38604c6
GumGum advertising reaches 1.75M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Japan, India, Vietnam. Pricing models they offer are CPM, CPV on channels such as Display, Mobile, MobileVideo, Native, Video Advertising on GumGum will allow you to reach consumers in industries or verticals such as Financial Services, Healthcare, Non-Profit, Government & Politics, eCommerce, Retail, Clothing & Fashion, Energy and Utilities, Health & Beauty, Automotive, Consumer Packaged Goods, Technology, Food & Beverage, Gaming, Education, Telecommunications, Travel & Leisure, Sports, Entertainment; you can target them with parameters such as: Contextual (text, images, video, audio), first and third party data.

They are headquartered at Santa Monica, CA, United States, and have 39 advertising & marketing contacts listed on Kochava. According to their Ads.txt, GumGum inventory partners include: pubmatic.com, advertising.com, beachfront.com, springserve.com, lkqd.net, lkqd.com, appnexus.com, outbrain.com, revcontent.com, google.com, openx.com, 33across.com, synacor.com, spotxchange.com, spotx.tv, smaato.com, contextweb.com, criteo.com, rhythmone.com, bidtellect.com, adtech.com, aolcloud.net, gumgum.com.

GumGum works with Advertising technology companies such as Google Remarketing, AdMeld, Google Adsense, DoubleClick.Net, Perfect Audience, Twitter Ads, Facebook Exchange FBX, AppNexus, Yahoo Small Business, Pubmatic, AppNexus Segment Pixel, Crosswise, Openads/OpenX, AdRoll, DoubleClick Bid Manager, Rubicon Project, Facebook Custom Audiences, LinkedIn Ads, Bizo, Index Exchange, IponWeb BidSwitch, Ad Tech Japan AOL, GumGum, Yieldlab, Taboola, Improve Digital, OnAudience, adingo, Advertising.com, Criteo Direct, GumGum Direct, SpringServe Direct, 33 Across Reseller, AOL Reseller, AppNexus Reseller, Beachfront Reseller, Bidtellect Reseller, ContextWeb Reseller, Google Reseller, LKQD Reseller, OpenX Reseller, Outbrain Reseller, PubMatic Reseller, Revcontent Reseller, RhythmOne Reseller, Smaato Reseller, SpotXChange Reseller, Synacor Reseller, Ads.txt, Less than 5 DIRECT Ads.txt, RubiconProject Direct, TripleLift.
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Alternatives & Competitors
Recently Searched Pages
Recent GumGum Tweets
Recent GumGum Tweets
GumGum Categories
Last Updated 4/24/24
GumGum advertising reaches 1.75M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Japan, India, Vietnam. Pricing models they offer are CPM, CPV on channels such as Display, Mobile, MobileVideo, Native, Video Advertising on GumGum will allow you to reach consumers in industries or verticals such as Financial Services, Healthcare, Non-Profit, Government & Politics, eCommerce, Retail, Clothing & Fashion, Energy and Utilities, Health & Beauty, Automotive, Consumer Packaged Goods, Technology, Food & Beverage, Gaming, Education, Telecommunications, Travel & Leisure, Sports, Entertainment; you can target them with parameters such as: Contextual (text, images, video, audio), first and third party data.

They are headquartered at Santa Monica, CA, United States, and have 39 advertising & marketing contacts listed on Kochava. According to their Ads.txt, GumGum inventory partners include: pubmatic.com, advertising.com, beachfront.com, springserve.com, lkqd.net, lkqd.com, appnexus.com, outbrain.com, revcontent.com, google.com, openx.com, 33across.com, synacor.com, spotxchange.com, spotx.tv, smaato.com, contextweb.com, criteo.com, rhythmone.com, bidtellect.com, adtech.com, aolcloud.net, gumgum.com.

GumGum works with Advertising technology companies such as Google Remarketing, AdMeld, Google Adsense, DoubleClick.Net, Perfect Audience, Twitter Ads, Facebook Exchange FBX, AppNexus, Yahoo Small Business, Pubmatic, AppNexus Segment Pixel, Crosswise, Openads/OpenX, AdRoll, DoubleClick Bid Manager, Rubicon Project, Facebook Custom Audiences, LinkedIn Ads, Bizo, Index Exchange, IponWeb BidSwitch, Ad Tech Japan AOL, GumGum, Yieldlab, Taboola, Improve Digital, OnAudience, adingo, Advertising.com, Criteo Direct, GumGum Direct, SpringServe Direct, 33 Across Reseller, AOL Reseller, AppNexus Reseller, Beachfront Reseller, Bidtellect Reseller, ContextWeb Reseller, Google Reseller, LKQD Reseller, OpenX Reseller, Outbrain Reseller, PubMatic Reseller, Revcontent Reseller, RhythmOne Reseller, Smaato Reseller, SpotXChange Reseller, Synacor Reseller, Ads.txt, Less than 5 DIRECT Ads.txt, RubiconProject Direct, TripleLift.