Herald-Palladium-Advertising-Reviews-Pricing

The Newspaper for Southwest Michigan.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    The Newspaper for Southwest Michigan
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Government & Politics, Health & Beauty, Sports, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    About Us The Herald-Palladium has held its current name only since 1975, but it can trace its genealogy back to 1868. And the Twin Cities of Benton Harbor and St. Joseph can boast of a journalistic tradition that goes back even further. St. Joseph, the older of the two cities, had a weekly newspaper in operation as early as 1836. Leonard G. Merchant started the Benton Harbor Palladium as a weekly in 1868, and sold it the following year to J.P. Thresher. The Palladium went through several other ownerships until being acquired by Frank Gibson, who in 1886 converted it into the Daily Palladium. Merchant left Benton Harbor for St. Joseph in 1877. He bought a weekly, The Traveler and Herald in that year and renamed it the St. Joseph Herald. Shortly after the turn of the century, Merchant and his son, Leonard E., sold their property to Ephriam W. Moore who published the paper as The Evening Herald. Competing dailies moved into both cities around the turn of the century. John Nellis Klock, J. Stanley Morton and Humphrey S. Gray established The Evening News in Benton Harbor in 1895. In 1905 Willard Brewer, a nephew of Moore, bought The St. Joseph Press, a weekly created in 1888, and changed it to a daily publication under the same name. By 1904 The Evening News had displaced The Daily Palladium as the dominant paper in Benton Harbor. Gibson that year sold his publication to Klock and his associates, who consolidated the two publications into The News-Palladium. Klock and Gray in 1910 sold the newspaper to Moore. In 1916, Brewer and Moore merged their St. Joseph publications into The Herald-Press. In 1919 Moore retired and sold The News-Palladium to the Palladium Publishing Co. incorporated that year by Klock, Stanley R. Banyon and Willard J. Banyon Sr. In 1928 the company bought out The Herald-Press Co. The companies eventually merged in 1970. However, the two companies after 1928 continued to publish The Herald-Press and The News-Palladiums in their own plants, under distinctive formats and with separate staffs and circulation promotion. A new plant for The News-Palladium was built in Benton Harbor in 1955. In 1965, the company shifted production of The Herald-Press into The News-Palladium's plant and adopted a common advertising rate schedule. The papers kept their own mastheads but the content was the same. That changed in 1975, when The Herald-Press and The News-Palladium became The Herald-Palladium. In 1970, a wing was added to the Benton Harbor plant to house engraving and circulation. In 1972, the paper changed over from the old hot metal system to the cold or photo printing type. But printing problems remained. The printing speed of the press in Benton Harbor could not be increased and spare parts for its electrical control panel were no longer being made. The solution was to build a new plant in St. Joseph Township, just off Interstate 94, to house the entire newspaper operation. The new plant opened in 1978. In February 1985, Palladium Publishing sold the newspaper to Thomson Inc., a newspaper chain. Thomson operated the paper until December 1996, when it sold The Herald-Palladium to the Community Newspapers Division of Hollinger International. Hollinger sold the newspaper in 2000 to its current owner, Paxton Media Group Inc. of Paducah, Ky. Paxton Media Group traces it roots to 1896, when a group of investors headed by W.P. Paxton launched The Paducah Sun. Today, Paxton Media Group is a diversified media company with interests in newspapers, printing and broadcasting and is still owned and managed by third and fourth generation members of the Paxton family.
  • Owned / Operated Properties
    heraldpalladium.com
Site Traffic
  • 417899 Global Rank
  • 91210
    United States
  • 190k Estimated Visits
Traffic Sources
  • Direct
    56.05%
  • Search
    35.63%
  • Social
    7.10%
  • Referrals
    1.08%
  • Display
    0.15%
  • Mail
    0.00%
Geography Breakdown
  • United States
    94.28%
  • Canada
    1.16%
  • United Kingdom
    0.71%
  • Philippines
    0.67%
  • Germany
    0.48%
Powered by Similar web
Network Data
Email / Social Data
  • 2.3k
    Twitter followers
Reviews
Online Marketing Manager
Apr 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Herald Palladium, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Philippines, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Herald Palladium, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Philippines, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Apr 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Herald Palladium, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Philippines, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Herald Palladium advertising reaches 190k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Philippines, Germany. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Herald Palladium will allow you to reach consumers in industries or verticals such as Health & Beauty, Education, Entertainment, Technology, Telecommunications, Travel & Leisure, Government & Politics, Sports.

They are headquartered at 3450 Hollywood Road St. Joseph, MI 49085, and have 9 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Herald Palladium inventory partners include: appnexus.com, adtech.com, criteo.net, google.com, indexexchange.com, media.net, openx.com, rhythmone.com, rubiconproject.com, springserve.com, valueclickmedia.com, sovrn.com, lijit.com, gumgum.com, pubmatic.com, contextweb.com, bidfluence.com, sonobi.com, spotx.tv, spotxchange.com, sharethrough.com, tremorhub.com, yieldlab.net, nativeads.com, lkqd.com, lkqd.net, saambaa.com, 33across.com, aolcloud.net, criteo.com, amazon.com, districtm.io, carambo.la, emxdgt.com, bidtellect.com, zemanta.com, pubnative.net, content-ad.net, revcontent.com, spoutable.com, rtk.io, outbrain.com, advertising.com, fyber.com, freewheel.tv, sekindo.com, insticator.com, brightcom.com, synacor.com, connatix.com, taboola.com.