The city’s only news, information and entertainment source with content as smart, unique and exciting as the people who call this city home.

Launched in April 2013, no matter what part of town you prefer, what leisure activities you prefer, or what device you prefer, Houstonia magazine brings it all to you — the smartest, most authoritative and up-to-the-minute take on the city you call home.

Every month, our award-winning editors and writers give you the whole city, in all its complicated glory, from exclusive interviews with the people who make it great, to the latest news and reviews of Houston’s exciting restaurant and arts scenes, to hard-hitting, deeply reported stories that have the entire town talking.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    A SagaCity Media Publication
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Food & Beverage, Health & Beauty, Healthcare, Travel & Leisure
  • Key Differentiator
    INFO & DEMOGRAPHICS Founded in April 2013, Houstonia is the only news, information and entertainment source with content as smart, unique and exciting as the people who call this city home. From the moment the Allen brothers founded it in 1836, Houston has always been defined by a particular kind of person—bold, passionate, imaginative, plain-spoken, gutsy. Its heart belongs to the pioneer, the wildcatter, the entrepreneur, to anyone with the courage to dream big and the persistence to make one come true. Houstonia readers enjoy a sophisticated life. They define themselves by their life experiences, their accomplishments, and their interests. Whether they’re making choices related to entertainment, dining, spas/fitness, shopping, travel, museums, theater, the outdoors, or local wine tastings, Houstonia is their principal guide. CIRCULATION Houstonia is the largest local magazine and the only paid circulation local magazine. Our target readership is 368,738 readers per issue, and a circulation of 65,934. Houstonia is committed to distribution in the entire Houston area including the Woodlands and Sugar Land. Our distribution strategy includes: NEWSSTAND Houstonia is available at 800 grocery stores, book stores, and specialty stores across metropolitan Houston, nearly all of which give the magazine prominent checkout aisle placement. Retailers include: HEB, Whole Foods Market, Central Market, Randalls, Rice Epicurean Market, Barnes & Noble, Kroger, Sam's Club, Costco, Walgreens, Wal-Mart, Target, as well as key airport locations and many more. SUBSCRIPTION & LOBBY COPIES In addition to the magazine’s ever-growing paid home and office subscriber base, over 25,000 copies of Houstonia are placed in intensely high readership and pass-along venues, such as prominent hotels, hospitals, and physicians’ and attorneys’ offices. WHO IS THE HOUSTONIA READER? 42 Median Age 35% Male 65% Female $191,000 Average Household Income $1,199,000 Average Net Worth $875,750 Average Home Value 63% Are Executive, Professional, or Managerial. 20% Hold the title: CEO, CFO, CTO, COO, President or Vice President. They participate actively in social media. They own smartphones. They watch recorded television. They do not read print newspapers. They read magazines that entertain and inform them. EDITORIAL CALENDAR & AD RATES For full details on our editorial calendar and advertising rates, please contact our sales staff at 713-862-4570 or adinquiry@houstoniamag.com PRODUCTION SPECIFICATIONS If you are a new or existing advertiser, please download our Digital Requirements for Print and Digital Requirements for online ads. If you have any questions about the Digital Requirements or need further assistance, please contact our production manager, Chesney Fuller, at 713-862-4570 or ads@houstoniamag.com
  • Owned / Operated Properties
    houstoniamag.com
Site Traffic
  • 341024 Global Rank
  • 77870
    United States
  • 238k Estimated Visits
Traffic Sources
  • Search
    62.56%
  • Direct
    22.24%
  • Social
    11.70%
  • Referrals
    2.88%
  • Mail
    0.61%
  • Display
    0.00%
Geography Breakdown
  • United States
    82.49%
  • United Kingdom
    3.97%
  • Mexico
    1.30%
  • Canada
    1.24%
  • Poland
    0.88%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • Canada
  • United Kingdom
  • Australia
  • India
Email / Social Data
  • 40.1k
    Facebook fans
  • 26.1k
    Twitter followers
  • 37k
    Instagram followers
  • 150
    Pinterest followers
Desktop Display
  • 61k display total monthly uniques
  • 149k display total monthly impressions
Mobile Display
  • 110k mobile total monthly uniques
  • 195k mobile monthly overall impressions
72%
iOS
28%
Android
82%
Phone
18%
Tablet
Audience Demographics
44% male
56% female
Age
18
10%
18-24
10%
25-34
30%
35-44
25%
45-54
15%
55-64
5%
65+
5%
Income
$0k-$50k
35%
$50k-$100k
30%
$100k-$150k
15%
$150k+
20%
Education
No College
20%
College
50%
Grad School
30%
Reviews
Online Marketing Manager
May 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Houstonia Mag, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Mexico, Canada, Poland, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Houstonia Mag, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Mexico, Canada, Poland, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Houstonia Mag, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Mexico, Canada, Poland, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Houstonia’s Distribution Map
Houstonia Mag advertising reaches 238k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Mexico, Canada, Poland, Australia, India. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Houstonia Mag will allow you to reach consumers in industries or verticals such as Food & Beverage, Healthcare, Travel & Leisure, Clothing & Fashion, Health & Beauty.

They are headquartered at 447 Heights Blvd. • Houston, TX 77007, and have 7 advertising & marketing contacts listed on Thalamus.