About

Founded in 2000, Httpool is an optimal partner for media agencies seeking integrated digital advertising solutions. Httpool offers the broadest range of ad network products and solutions across display, video, engagement, social and performance channels, both across mobile and desktop devices.

Httpool employs the most advanced proprietary and licensed technologies, has extensive international experience and represents Twitter, BBC, Spotify, LinkedIn and other selected global and local publishers across its 22 Central and Eastern European and Asian offices and it plans to further expand across international markets outside US.
The appointment of Httpool as Twitter’s direct sales partner gives more brands access to the full line of products, services and support available from Twitter. Twitter also provides analytics for brands and agencies using its Ad Products to track Twitter Ads activity.

Httpool provides an unique international experience to its employees within continuously evolving media landscape. It offers constant challenges and opportunities for continuous learning and growth, both personal and professional.
Httpool is always considering applicants that are passionate about digital marketing and advertising technologies.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social, Email
  • CPC, CPCV, CPI, CPL, CPM, CPV, Revshare / ROAS
  • Ad Network, Ad Technology Provider, Demand Side Platform, Facebook FMP, YouTube MCN
  • Minimum Spend:
    $501-$1000
  • Headline:
    Cross Channel Ad Network
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Technology, Mobile App Installs
  • Key Differentiator
    Cross channel advertising Cross channel advertising increases campaign effectiveness. While cross channel advertising stimulates channel synergies, managing multiple channels from a single point enables more efficient campaign execution and optimization. Channels Advertising across multiple channels provides actionable insights and drives higher ROI. Httpool covers all channels from Display, Video, Engagement and Social to SEM and Performance, and executes integrated advertising campaigns using the most advanced technology. Devices It’s the age of multiscreen and multitasking. By 2017 half of the internet traffic will come from mobile devices, which represent the major driver of accelerated digital media consumption growth. Due to media convergence future advertising will be increasingly cross device. Targeting Reduce ad waste through multiple targeting options. Targeting represents one of the major benefits of digital advertising. Using targeting options such as contextual, behavioral, geo targeting and re-targeting reduces ad waste up to 90%.
  • Targeting

    contextual, behavioral, geo targeting and re-targeting

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 671794 Global Rank
  • 8808
  • 97.1 K Estimated Visits
Traffic Sources
  • Direct
    68.37%
  • Search
    16.20%
  • Social
    15.42%
  • Referrals
    0.01%
  • Display
    0.00%
  • Mail
    0.00%
Powered by
Alexa Traffic Data
Global Rank 208,320
6,979
Hong Kong Rank 2,754
1,081
Hong Kong Page Views 83.1%
7.4%
Top Countries
Top Search Keywords
  • Medicine
  • Health Systems
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 10 Downloads
  • 10 SDKs
  • 0 Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.httpool.httpooltrackingapplication
  • App Support:
  • Genre: tools
  • Bundle ID: com.httpool.httpooltrackingapplication
  • App Size: 3.4 M
  • Release Date: July 25th, 2019
  • Update Date: December 18th, 2019

Description:

Track custom events.

Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
Firebase
Firebase is a platform developed by Google for creating mobile and web applications
Google Analytics
The Google Analytics SDK for Android makes it easy for native Android developers to collect user engagement data from their applications. Developers can then use the Google Analytics reports to measure: The number of active users are using their applications. From where in the world the application is being used. Adoption and usage of specific features. Crashes and exceptions. In-app purchases and transactions. And many other useful metrics... The Google Analytics SDK also gives you the tools to monitor the success of mobile marketing campaigns. Connect user interactions with paid ads, Google Play downloads, and subsequent in-app usage and Ecommerce transactions. Google Analytics provides a powerful platform to measure and optimize all of your application marketing efforts.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
Google Sign-In SDK
Google Sign-In is a secure authentication system that reduces the burden of login for your users, by enabling them to sign in with their Google Account—the same account they already use with Gmail, Play, Google+, and other Google services. Google Sign-In is also your gateway to connecting with Google’s users and services in a secure manner. You can give your users the opportunity to pay with Google Pay, share with their Google-wide contacts, save a file to Drive, add an event to Calendar, and more. Integrate Google’s user-centric APIs and services inside your app to help your users take action and convert.
Google Tag Manager
Google Tag Manager enables developers to change configuration values in their mobile applications using the Google Tag Manager interface without having to rebuild and resubmit application binaries to app marketplaces. This is useful for managing any configuration values or flags in your application that you may need to change in the future, including: * Various UI settings and display strings * Sizes, locations, or types of ads served in your application * Game settings Configuration values may also be evaluated at runtime using rules, enabling dynamic configurations such as: * Using screen size to determine ad banner size * Using language and location to configure UI flags Google TagManager also enables the dynamic implementation of tracking tags and pixels in applications. Developers can push important events into a data layer and decide later which tracking tags or pixels should be fired. TagManager currently supports the following tags: * Google Mobile App Analytics * Custom Function Call tag
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Httpool advertising reaches 97.1k visitors across desktop and mobile web, in countries such as Albania, Austria, Bosnia and Herzegovina, Bulgaria, Czech Republic, Croatia, Greece, Hungary, , Macedonia, Poland, Romania, Serbia, Slovenia, Ukraine, Russia, India, Hong Kong. Pricing models they offer are CPC, CPCV, CPI, CPL, CPM, CPV, Revshare/ROAS on channels such as Display, Video, Mobile, MobileVideo, Social, Email Advertising on Httpool will allow you to reach consumers in industries or verticals such as Mobile App Installs, Technology; you can target them with parameters such as: contextual, behavioral, geo targeting and re-targeting.

They are headquartered at Vienna, Wien, Austria, and have 11 advertising & marketing contacts listed on Kochava.

Httpool works with Advertising technology companies such as Httpool, LinkedIn Ads, DoubleClick.Net.