Based in Louisville, Colorado, I-Behavior provides consumer and business transaction data that helps multi-channel merchants invest marketing dollars more effectively. With I-Behavior intelligence, your online and direct advertising campaigns reach the individuals who are most likely to purchase your products and services, as determined by the most reliable predictive information possible – their past buying behavior.

The I-Behavior cooperative database includes: More than 2,400 data-contributing merchants 190 million individuals Over 30 million business contacts Over 10 billion SKU-level transactions, representing more than $380 billion in online and offline purchases

After its acquisition in November 2010, I-Behavior became a member of the WPP organization, the leaders in advertising, digital and relationship marketing, and part of the Wunderman network. This acquisition has not only given I-Behavior the opportunity to add new marketing and data solutions, but also made these solutions available to members of our cooperative. Though we are now a part of something bigger, we will still operate under the I-Behavior name and remain a stand-alone business providing the same data cooperative products and services that our customers have come to rely on.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Twitter MPP
  • Headline:
    Twitter MPP: The premier provider of database marketing and behavioral targeting services
  • Key Differentiator
    I-Behavior gives you Zero-Waste Advertising™ Image -why -i -behaviorBased in Louisville, Colorado, I-Behavior provides consumer and business transaction data that helps multi-channel merchants invest marketing dollars more effectively. With I-Behavior intelligence, your online and direct advertising campaigns reach the individuals who are most likely to purchase your products and services, as determined by the most reliable predictive information possible - their past buying behavior. The I-Behavior cooperative database includes: More than 2,600 data-contributing merchants 190 million individuals Over 30 million business contacts Over 12 billion SKU-level transactions, representing more than $435 billion in online and offline purchases After its acquisition in November 2010, I-Behavior became a member of the WPP organization, the leaders in advertising, digital and relationship marketing, and part of the Wunderman network. This acquisition has not only given I-Behavior the opportunity to add new marketing and data solutions, but also made these solutions available to members of our cooperative. Though we are now a part of something bigger, we will still operate under the I-Behavior name and remain a stand-alone business providing the same data cooperative products and services that our customers have come to rely on.
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Michelle Busse
Greater Denver Area
Account Executive
Dave Demarsh
Greater Denver Area
CEO
Site Traffic
  • 6057059 Global Rank
  • 1257212
    United States
  • 2.41k Estimated Visits
Traffic Sources
  • Referrals
    55.85%
  • Direct
    32.73%
  • Social
    7.30%
  • Search
    4.12%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    79.23%
  • France
    10.19%
  • Germany
    6.46%
  • India
    3.37%
  • Kenya
    0.75%
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Reviews
Online Marketing Manager
Feb 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on I-Behavior, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, France, Germany, India, Kenya. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Twitter MPP.
Online Marketing Manager
Feb 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on I-Behavior, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, France, Germany, India, Kenya. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Twitter MPP.
Online Marketing Manager
Feb 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on I-Behavior, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, France, Germany, India, Kenya. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Twitter MPP.
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