102749.25930 websnapshot
it's OKAY to be SMART
It's Okay To Be Smart
Desktop Display, Mobile Display, Social, Desktop Video
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    It's Okay To Be Smart
  • Key Differentiator
    It’s Okay To Be Smart is a blog and a YouTube show about science. But it’s probably not about science the way you’re used to it.
  • Owned / Operated Properties
    itsokaytobesmart.com
Contacts
Site Traffic
  • 1250921 Global Rank
  • 465613
    United States
  • 52.5k Estimated Visits
Traffic Sources
  • Search
    51.40%
  • Direct
    29.50%
  • Social
    13.71%
  • Referrals
    5.39%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    50.39%
  • United Kingdom
    7.15%
  • Canada
    6.05%
  • Brazil
    5.40%
  • Germany
    3.80%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • United Kingdom
  • Canada
  • Australia
  • India
Email / Social Data
  • 490k
    Facebook fans
  • 23.6k
    Twitter followers
Desktop Display
  • 17.1k display total monthly uniques
  • 24.3k display total monthly impressions
Mobile Display
  • 17.5k mobile total monthly uniques
  • 22.5k mobile monthly overall impressions
55%
iOS
45%
Android
79%
Phone
21%
Tablet
Audience Demographics
53% male
47% female
Age
18
15%
18-24
20%
25-34
25%
35-44
20%
45-54
10%
55-64
5%
65+
5%
Income
$0k-$50k
50%
$50k-$100k
30%
$100k-$150k
10%
$150k+
10%
Education
No College
35%
College
45%
Grad School
20%
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Files
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Creatives