J/Boats-Advertising-Reviews-Pricing

J/Boats is the world leader in performance sailboats.

Started in 1977, J/Boats leads the world in designing fun-to-sail, easy-to-handle, performance sailboats that can be enjoyed by a broad spectrum of sailors. The product line ranges from "one-design" classes to offshore racing boats and from "day sailors" to "blue-water cruising" boats from 22 to 65 feet.

Today, there are 13,400+ J/Boats worldwide ranging from the J/22 to the J/65. J/Boats has four of the largest keelboat classes as determined by ISAF (International Sailing Federation): the International J/24 with nearly 5,500 owners; the International J/22 with 1,600+ boats; the International J/80 with 1,500+ boats; and the International J/70 at 700+ since launching in 2012.

J/Boats has the best track record in sailing for innovation and design as evidenced by 18 Sailing World/ Cruising World Boat of the Year Awards; the SAIL Award for Industry Leadership; and 2 American Sailboat Hall of Fame Designs (J/24 & J/35). The revolutionary J "sprit boats", first introduced by the company in 1992, were the world's first production keelboats to include easy-to-use "asymmetric" spinnakers and retractable carbon bowsprits. This feature, now adopted by most brands worldwide, can be found on J Boats' current product range including the J/70, J/80, J/88, J/95, J/97E, J/105, J/111, J/112E and J/122E.

Counting crew members, every year there are over 100,000 friends to meet sailing J's, populating the most beautiful sailing harbors and sailing the waters of 35+ countries around the world. Sailing is all about friends. Come join us and expand your social network everywhere!

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Better Sailboats for People Who Love Sailing.
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Travel & Leisure
  • Key Differentiator
    The story of J/Boats is a classic entrepreneurial tale: With a $20,000 investment, and a speedy 24-foot sailboat that Rod Johnstone built in his garage, Rod & his brother Bob Johnstone went into business. That was 1977. Now, that boat (the J/24), has become the most popular recreational offshore keelboat in the world. The Johnstone family has made an undeniable mark on the sailing world. In addition to the 5,400 J/24s cruising the waves, there are over 7,000 more J/Boats, ranging from the International J/22 to the J/65, that sailing enthusiasts have bought at prices ranging from $10,000 to $2,000,000. While other manufacturers may sell more boats, the Johnstones have won the high-end, performance-oriented segment of the market. Theirs is the so-called racer/cruiser category: boats that perform well on the race course but which are comfortable and easy enough for the family to daysail and cruise. It is with knowledgeable, experienced sailors that the Johnstones have done best. The story begins in 1975. Rod, then an ad salesman for the sailing trade magazine, Soundings, and an active one-design sailor decided to build a sailboat he had been designing since completing a Westlawn School of Yacht Design correspondence course in the 60's. With $400-worth of fiberglass and wood, some rigging and hardware left over from a Soling of Bob's, he built the 24' x 9' wide RAGTIME on weekends in his 3 car garage at his home in Stonington, Connecticut. During the summer of 1976, with an all family crew aboard, RAGTIME beat everything in sight. Rod realized he had created something special. Enter Everett Pearson, the owner of Tillotson Pearson, Inc, a highly respected boat builder in Warren Rhode Island. He was quite taken with Rod's design and agreed to produce the boat on spec in return for the U.S. building rights. Display ads in Soundings got the word out. That winter they set up a makeshift factory in an old textile mill in nearby Fall River, Massachusetts, and began popping out J/24s. Enter the marketing experience of brother Bob, a vice president of marketing at AMF/Alcort (the makers of Sunfish sailboats at the time). He saw the potential in the boat Rod had designed. From 1975 to 1977, Bob had helped to take Alcort from the red into the black, and then began trying to convince AMF to start producing a boat similar to the J/24. When AMF didn't jump, in February of 1977, at age 43, Bob did and threw in his lot with J/Boats. With Rod contributing the design and his prototype 'Ragtime' and Bob investing $20,000 to cover start-up costs, office space, and advertising, their 50-50 partnership was launched. They sold 250+ (and delivered 136) J/24s that first year. Each successive year has marked unique achievements in the sport and industry. The next generation of Johnstones has been at the helm since 1988, while founders Rod and Bob continue to contribute their talents. Since 1992, Jeff (president) & Alan (chief-designer) have managed company operations from J/Boats Headquarters in Newport, RI while a total of six of Bob & Rod's sons (Jeff, Alan, Stu, Drake, Phil and Peter) serve on the J/Boats Board of Directors.
  • Owned / Operated Properties
    jboats.com
Site Traffic
  • 1449498 Global Rank
  • 726986
    United States
  • 34.6k Estimated Visits
Traffic Sources
  • Search
    70.21%
  • Referrals
    16.75%
  • Direct
    13.04%
  • Mail
    0.00%
  • Social
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    47.28%
  • Canada
    6.67%
  • Spain
    5.22%
  • Germany
    4.32%
  • United Kingdom
    4.02%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 47k
    Facebook fans
  • 1.9k
    Twitter followers
Desktop Display
  • 8.6k display total monthly uniques
  • 43.2k display total monthly impressions
Mobile Display
  • 6.9k mobile total monthly uniques
  • 23.1k mobile monthly overall impressions
Audience Demographics
76% male
24% female
Age
18
10%
18-24
10%
25-34
20%
35-44
20%
45-54
20%
55-64
15%
65+
5%
Income
$0k-$50k
30%
$50k-$100k
30%
$100k-$150k
20%
$150k+
20%
Education
No College
25%
College
50%
Grad School
25%
Reviews
Online Marketing Manager
Feb 24, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on J/Boats, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Spain, Germany, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on J/Boats, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Spain, Germany, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on J/Boats, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Spain, Germany, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
J/Boats advertising reaches 34.6k visitors across desktop and mobile web, in countries such as United States, Canada, Spain, Germany, United Kingdom. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on J/Boats will allow you to reach consumers in industries or verticals such as Automotive, Travel & Leisure.

They have 1 advertising & marketing contacts listed on Thalamus.