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Kelley Blue Book (AutoTrader - Cox Enterprises)
Automotive Valuation and Marketing Solutions from Kelley Blue BookAutomotive Valuation and Marketing Solutions
CPM
Last Edited by
brett
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About

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book’s KBB.com ranked highest in its category for brand equity by the 2015 Harris Poll EquiTrend® study and has been named Online Auto Shopping Brand of the Year for four consecutive years. Kelley Blue Book Co., Inc. is a Cox Automotive company.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Social, Email
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Automotive Valuation and Marketing Solutions from Kelley Blue BookAutomotive Valuation and Marketing Solutions
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive
  • Key Differentiator
    Our teams work closely with OEMs, clients, partners and their agencies of record to deliver targeted, integrated ad solutions.
  • Owned / Operated Properties
    bluebook.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Site Traffic
  • 5286672 Global Rank
  • 1295733
    United States
  • 69.5 K Estimated Visits
Powered by
Alexa Traffic Data
Global Rank 1,126
9
Links In Count 3,088
United States Rank 262
14
United States Page Views 95.0%
0.9%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Home
  • Consumer Information
  • Automobiles
  • Purchasing
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 1 M Downloads
  • 10 SDKs
  • 1.85 Avg. Rating
  • 5.53 K Total reviews
  • App Url: https://play.google.com/store/apps/details?id=com.kbb.mobile
  • App Support: http://www.kbb.com
  • Genre: lifestyle
  • Bundle ID: com.kbb.mobile
  • App Size: 3.86 M
  • Version: 25
  • Release Date: November 15th, 2010
  • Update Date: March 29th, 2021

Description:

This app will provide you with information to help with researching a vehicle or disposing of the one you have.

You can find out what your current vehicle is worth, check prices for your next one, or find a dealer using maps and directions.

The app allows you to view pictures and videos, and it features a Twitter feed.

Features
• Search vehicle prices
• Compare vehicles
• Find a dealer
• Access our Twitter feed

Terms of Service: http://kbb.com/company/terms-of-service/
Mobile End User License Agreement: http://www.kbb.com/company/mobile-app-end-user-license-agreement/

Android API
The Android platform provides a framework API that applications can use to interact with the underlying Android system. The framework API consists of: A core set of packages and classes. A set of permissions that applications can request, as well as permission enforcements included in the system
DoubleClick
DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels.
Google Authorization
Google Play services offers a standard authorization flow for all Google APIs and all components of Google Play services. In addition, you can leverage the authorization portion of the Google Play services SDK to gain authorization to services that are not yet supported in the Google Play services platform by using the access token to manually make API requests or using a client library provided by the service provider.
Google Play Game Services
Make your games social with Google Play game services. Add achievements, leaderboards, real-time multiplayer, and other popular features using the Google Play game services SDK. Let players sign in using their Google+ identities and share their gaming experience with friends. Visit developers.google.com/games/services for more information about integrating game services into your app.
Google Play Location APIs
The location APIs make it easy for you to build location-aware applications, without needing to focus on the details of the underlying location technology. They also let you minimize power consumption by using all of the capabilities of the device hardware.
Google Play Maps
Allow your users explore the world with rich maps provided by Google. Identify locations with custom markers, augment the map data with image overlays, embed one or more maps as fragments, and much more.
Google Play Services
Google Play services powers a broad set of SDKs on Android to help you build your app, enhance privacy and security, engage users, and grow your business. These SDKs are unique in that they only require a thin client library to be included in your app, as shown in figure 1. At runtime, the client library communicates with the bulk of the SDK's implementation and footprint in Google Play services.
Google Search
Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking. Google Search, or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.16% market share as of December 2020
AdMob Mediation
AdMob Mediation is a feature that lets you serve ads to your apps from multiple sources, including the AdMob Network, third-party ad networks, and AdMob campaigns. ... This guide is your one-stop shop for integrating mediation into your AdMob app.
Google Mobile Ads
Ad Manager uses the Google Mobile Ads SDK which helps app developers gain insights about their users and maximize ad revenue. To do so, the default integration of the Mobile Ads SDK collects information such as device information. iOS setup Android setup.
Data sourced from MixRank, the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn More.
Ad Intelligence
  • Native
    0.00%
  • Standard
    82.90%
  • Direct
    17.10%
Ads Seen Recently
7,190
Latest Advertisers
Advertiser Ranking
Longest Running Ad
Kelley Blue Book
Device
Desktop
Dimensions
other
Dates Active
Aug 04, 2018 to Aug 02, 2020
Kelley Blue Book
Device
Mobile
Dimensions
300x50
Dates Active
Jun 03, 2019 to Jun 01, 2021
Kelley Blue Book
Device
Desktop
Dimensions
728x90
Dates Active
Mar 15, 2020 to Feb 15, 2021
Kelley Blue Book
Device
Desktop
Dimensions
728x90
Dates Active
Mar 01, 2021 to May 27, 2021
Kelley Blue Book
Device
Mobile
Dimensions
320x50
Dates Active
Jan 19, 2021 to Jun 01, 2021
Kelley Blue Book
Device
Desktop
Dimensions
728x90
Dates Active
Mar 02, 2021 to May 18, 2021
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
yahoo.com
direct
56209
e1a5b5b6e3255540
yahoo.com
direct
56206
e1a5b5b6e3255540
yahoo.com
direct
55413
e1a5b5b6e3255540
yieldmo.com
direct
2237061104407316476
yieldmo.com
direct
2237059835479361530
gumgum.com
direct
13764
ffdef49475d318a9
google.com
reseller
pub-9685734445476814
f08c47fec0942fa0
appnexus.com
reseller
1908
f5ab79cb980f11d1
districtm.io
direct
101874
3fd707be9c4527c3
indexexchange.com
direct
189245
indexexchange.com
direct
188851
Kelley Blue Book advertising reaches 26.4M visitors across desktop and mobile web, in countries such as United States, Canada, Mexico, United Kingdom. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email Advertising on Kelley Blue Book will allow you to reach consumers in industries or verticals such as Automotive.

They have 86 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Kelley Blue Book inventory partners include: yahoo.com, yieldmo.com, gumgum.com, google.com, appnexus.com, districtm.io, indexexchange.com, adtech.com, pubmatic.com, triplelift.com, openx.com, aps.amazon.com.

Kelley Blue Book works with Advertising technology companies such as Media Innovation Group, Mediaplex, Google Adsense, Yahoo Publisher Network, Yield Manager, PointRoll, Evidon, Accuen, Openads/OpenX, Neustar AdAdvisor, Bizo, DemDex, Atlas, Turn, Adap.TV, DoubleClick.Net, AudienceScience, Flashtalking, Google Remarketing, Aggregate Knowledge, X Plus One, Tapad, AppNexus, Yahoo Small Business, Integral Ad Science, BlueKai, Twitter Ads, DoubleVerify, Advertising.com, Google Publisher Tag, AdRoll, Facebook Exchange FBX, Magnetic, BlueKai DMP, Bidtellect, The Trade Desk, Drawbridge, DoubleClick Bid Manager, Choice Stream, Perfect Audience, Rocket Fuel, SpotXchange, Adify, Crosswise, Pubmatic, Rubicon Project, AppNexus Segment Pixel, Index Exchange, Taboola, Adobe Audience Manager Sync, Research Now, Undertone, ContextWeb, Facebook Custom Audiences, Comet Cox Media Direct, Google Direct, Ads.txt, Adbrain, Walmart, Yahoo Ad Sync, Infolinks, IponWeb BidSwitch, OpenX Direct, AppNexus Direct, Amazon Ad System, Amazon Associates, DynAdmic, AdSupply, AdStanding, Dealer, PubMatic Direct, Criteo, Triple Lift Direct, SpotXChange Reseller, LKQD Reseller, AOL Direct, Improve Digital, BidTheatre, Simpli.fi, Burst Media, Tribal Fusion, Dstillery, Beeswax, GetIntent, Adhigh, GumGum, Proclivity, Avocet, Google AdSense Integrator, Admixer, IndexExchange Direct, TripleLift, 161Media, StackAdapt, EMX, AdTheorent, RadiumOne, AcuityAds, Admedo, Adition, MicroAd, AdMatrix, Geniee, RUN Ads, ClickCertain, Amazon Direct, StickyAds TV, eyeReturn, AdGear, SiteScout, DistrictM, DistrictM Direct, GumGum Direct, AppNexus Reseller, Google Reseller, Yieldmo Direct, Yieldmo, Outbrain, Adelphic, MaxPoint Interactive, Yahoo Direct, Adobe Audience Manager, ExactTarget, Amazon Transparent Ad Marketplace, Think Realtime, Microsoft Advertising, Tacoda, FLoC, App-Ads.txt, Google Floodlight Counter, AdZerk.
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Recently Searched Pages
Recent Kelley Blue Book Blog Posts
Kelley Blue Book Categories
Last Updated 4/23/24
Kelley Blue Book advertising reaches 26.4M visitors across desktop and mobile web, in countries such as United States, Canada, Mexico, United Kingdom. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email Advertising on Kelley Blue Book will allow you to reach consumers in industries or verticals such as Automotive.

They have 86 advertising & marketing contacts listed on Kochava. According to their Ads.txt, Kelley Blue Book inventory partners include: yahoo.com, yieldmo.com, gumgum.com, google.com, appnexus.com, districtm.io, indexexchange.com, adtech.com, pubmatic.com, triplelift.com, openx.com, aps.amazon.com.

Kelley Blue Book works with Advertising technology companies such as Media Innovation Group, Mediaplex, Google Adsense, Yahoo Publisher Network, Yield Manager, PointRoll, Evidon, Accuen, Openads/OpenX, Neustar AdAdvisor, Bizo, DemDex, Atlas, Turn, Adap.TV, DoubleClick.Net, AudienceScience, Flashtalking, Google Remarketing, Aggregate Knowledge, X Plus One, Tapad, AppNexus, Yahoo Small Business, Integral Ad Science, BlueKai, Twitter Ads, DoubleVerify, Advertising.com, Google Publisher Tag, AdRoll, Facebook Exchange FBX, Magnetic, BlueKai DMP, Bidtellect, The Trade Desk, Drawbridge, DoubleClick Bid Manager, Choice Stream, Perfect Audience, Rocket Fuel, SpotXchange, Adify, Crosswise, Pubmatic, Rubicon Project, AppNexus Segment Pixel, Index Exchange, Taboola, Adobe Audience Manager Sync, Research Now, Undertone, ContextWeb, Facebook Custom Audiences, Comet Cox Media Direct, Google Direct, Ads.txt, Adbrain, Walmart, Yahoo Ad Sync, Infolinks, IponWeb BidSwitch, OpenX Direct, AppNexus Direct, Amazon Ad System, Amazon Associates, DynAdmic, AdSupply, AdStanding, Dealer, PubMatic Direct, Criteo, Triple Lift Direct, SpotXChange Reseller, LKQD Reseller, AOL Direct, Improve Digital, BidTheatre, Simpli.fi, Burst Media, Tribal Fusion, Dstillery, Beeswax, GetIntent, Adhigh, GumGum, Proclivity, Avocet, Google AdSense Integrator, Admixer, IndexExchange Direct, TripleLift, 161Media, StackAdapt, EMX, AdTheorent, RadiumOne, AcuityAds, Admedo, Adition, MicroAd, AdMatrix, Geniee, RUN Ads, ClickCertain, Amazon Direct, StickyAds TV, eyeReturn, AdGear, SiteScout, DistrictM, DistrictM Direct, GumGum Direct, AppNexus Reseller, Google Reseller, Yieldmo Direct, Yieldmo, Outbrain, Adelphic, MaxPoint Interactive, Yahoo Direct, Adobe Audience Manager, ExactTarget, Amazon Transparent Ad Marketplace, Think Realtime, Microsoft Advertising, Tacoda, FLoC, App-Ads.txt, Google Floodlight Counter, AdZerk.