Kelley-Blue-Book-Advertising-Reviews-Pricing

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book’s KBB.com ranked highest in its category for brand equity by the 2015 Harris Poll EquiTrend® study and has been named Online Auto Shopping Brand of the Year for four consecutive years. Kelley Blue Book Co., Inc. is a Cox Automotive company.

  • Company Name:
    Kelley Blue Book
  • Parent Company Name:
    AutoTrader - Cox Enterprises
  • Headquarters:
    195 Technology Drive Irvine, CA 92618 United States of America
  • Office Locations:
    HQ: Irvine.
  • 201-500 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Social
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Automotive Valuation and Marketing Solutions from Kelley Blue BookAutomotive Valuation and Marketing Solutions
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive
  • Key Differentiator
    Our teams work closely with OEMs, clients, partners and their agencies of record to deliver targeted, integrated ad solutions.
  • Owned / Operated Properties
    KBB.com, bluebook.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Lori Earnest-schetter
Account Executive
Robin Cooper
Director, Advertising and Business Development
Site Traffic
  • 2192 Global Rank
  • 377
    United States
  • 23.6M Estimated Visits
Traffic Sources
  • Search
    65.49%
  • Direct
    21.49%
  • Referrals
    5.49%
  • Display
    4.07%
  • Mail
    1.98%
  • Social
    1.48%
Geography Breakdown
  • United States
    95.12%
  • Canada
    1.15%
  • Puerto Rico
    0.25%
  • Mexico
    0.20%
  • China
    0.19%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 164k
    Facebook fans
  • 66k
    Twitter followers
Desktop Display
  • 3.14M display total monthly uniques
Reviews
Online Marketing Manager
Apr 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Kelley Blue Book, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Puerto Rico, Mexico, China. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Apr 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Kelley Blue Book, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Puerto Rico, Mexico, China. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Apr 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Kelley Blue Book, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, Puerto Rico, Mexico, China. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Files
Creatives
Kelley Blue Book advertising reaches 23.6M visitors across desktop and mobile web, in countries such as United States, Canada, Puerto Rico, Mexico, China. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Kelley Blue Book will allow you to reach consumers in industries or verticals such as Automotive.

They are headquartered at 195 Technology Drive Irvine, CA 92618 United States of America, and have 195 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Kelley Blue Book inventory partners include: google.com, coxmt.com.