Kovels.com, created by Terry Kovel and Kim Kovel, provides collectors and researchers with up-to-date and accurate information on antiques and collectibles. Kovels’ Antiques, Inc., was founded in 1953 by Terry Kovel and her late husband, Ralph. Since then, Kovels’ Antiques has continually published some of America’s most popular books and articles about antiques, including the best-selling "Kovels' Antiques and Collectibles Price Guide." The Kovels' website, online since 1998, and free weekly email, "Kovels Komments," give readers a bird's-eye view of the market through up-to-date news, auction reports, an online Price Guide, a Dictionary of Marks, readers' questions with Kovels' answers and much more.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Antique & Collectibles Price Guide
  • Key Differentiator
    Kovels Antiques, Inc., was founded by Ralph and Terry Kovel. Hailed as "the duke and duchess of the antiques world," they have written more than 100 books and special reports about collecting. Their bylined column is the longest-running syndicated weekly column in the country, distributed to more than 150 newspapers. Their guides include the annual Kovels’ Antiques & Collectibles Price Guide, which has sold over 4 million copies since its first edition. "Neither of us was trained in art, antiques or writing," Terry remembers. "We came from Nowheresville as far as the experts were concerned. Maybe that's why we can write what we write, because we think like beginners and write in plain language." The Kovels have been repeatedly consulted for their expertise and experience in court cases and in the Wall Street Journal, New York Times, Boardroom Reports and other newspapers. They wrote the "Collectibles" entry for the Encyclopedia Britannica and have even been featured as an answer on the TV game show, "Jeopardy." The couple has also written articles for Forbes, Town and Country, Good Housekeeping, and a host of other magazines and other publications. Ralph and Terry appeared on several television talk shows and starred in three television series: "Know Your Antiques" for public television stations, "Collector's Journal with Ralph and Terry Kovel" for the Discovery Channel, and "Flea Market Finds with the Kovels" for HGTV. The Kovels have won two Emmy Awards. The Kovels passed their collecting interest to their children, Lee and Kim Kovel. Along with Terry and her staff, they continue the family’s longtime interest in the collecting world. The Kovels are avid collectors of all types of antiques. Ralph Kovel passed away in 2008.
  • Owned / Operated Properties
    kovels.com, kovelsonline.com
Site Traffic
  • 125888 Global Rank
  • 32179
    United States
  • 569k Estimated Visits
Traffic Sources
  • Search
    68.42%
  • Direct
    17.27%
  • Referrals
    6.61%
  • Mail
    6.16%
  • Social
    1.54%
  • Display
    0.00%
Geography Breakdown
  • United States
    76.76%
  • United Kingdom
    7.24%
  • Canada
    2.58%
  • Australia
    1.90%
  • Brazil
    0.77%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • Israel
  • United States
  • United Kingdom
Email / Social Data
  • 11.1k
    Facebook fans
  • 2k
    Twitter followers
Desktop Display
  • 131k display total monthly uniques
  • 574k display total monthly impressions
Mobile Display
  • 122k mobile total monthly uniques
  • 488k mobile monthly overall impressions
53%
iOS
47%
Android
Audience Demographics
30% male
70% female
Age
18
15%
18-24
10%
25-34
10%
35-44
10%
45-54
20%
55-64
20%
65+
15%
Income
$0k-$50k
50%
$50k-$100k
30%
$100k-$150k
15%
$150k+
5%
Education
No College
45%
College
40%
Grad School
15%
Reviews
Online Marketing Manager
May 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Kovels, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Australia, Israel. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Kovels, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Australia, Israel. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 23, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Kovels, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Australia, Israel. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Kovels advertising reaches 569k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Australia, Israel. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Kovels will allow you to reach consumers in industries or verticals such as .

They have 3 advertising & marketing contacts listed on Thalamus.