Because its Krump!

Krump, derived from "Krumping" is known as a dance style called "Clowning" originated in 1992 in Los Angeles - California. The dance style was used to liven up birthday parties at the time, bringing together a legion of fans who quickly began to follow the movement and was spreading throughout California. The style became widely known in 2005 when it was modified and improved.

Today Krump is a lifestyle, presented in competitions with smoothness and art in movements. Our idea was to bring Krump's style all its grace and originality into a new way of presenting games to the worshipers and video game fans in a totally relaxed way. This is "Krump", seeking through an innovative style to bring joy and spontaneity to the world of Games.