Having launched in January of 2017, kumparan was co-founded and backed by some of the most recognizable names in Indonesia’s media and internet space.
kumparan’s platform offers an intuitive experience of online news and social media tools custom-made for Indonesians. kumparan users can consume stories written collaboratively by the site’s bullpen of 100+ of journalists, see trending stories, and insert comments just like any other online media.
But what makes kumparan different is the fact that it is also a social media platform. The site acts as a dynamic online newsroom where regular users can also become news providers. kumparan users can write stories and follow other users within the platform. Stories are presented in feeds and timelines just like other social media sites but users may also choose to follow a variety of topics and profiles. They will also only see content relevant to their interests in their feeds.
kumparan now have millions of monthly unique visitors, having onboarded several local media outlets into its platform. Some more media will join kumparan’s platform in the coming months.
kumparan has also been able to quickly gain the trust of news and policy makers, says the company. Government officials, experts, politicians, and celebrities have produced content on the platform already. This has thus far served to validate the team’s vision.
- Company Name:Kumparan
(View Trends)
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Headquarters: (View Map)Jakarta, Jakarta Raya, Indonesia
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200 - 500 employees
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Desktop Display, Email, Mobile Display, Mobile Video, Social, Desktop Video
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CPM
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Web Publisher
- Headline:Collaborative News Media Platforms, Latest Indonesia Today
- Self / Managed Service:Managed Service
- IndustriesAutomotive, Entertainment, Food & Beverage, Sports, Travel & Leisure
- Key Differentiatorkumparan was first launched in January 2017, with a purpose of being the first platform in Indonesia to incorporate technology-based journalism and enable interaction between all users into one platform. kumparan can be accessed using mobile devices, personal computers, and other surfaces. Personalization Algorithm Technology (PAT) enables kumparan to distribute its product or good quality contents to the right people and at the right time. kumparan creates value to brands and marketers through "beyond native advertisement" or traditional banner-based advertisement inventories. Empowered by PAT, advertisements through kumparan let marketers reach people based on multiple factors, including location, interests, behaviours, age and gender.
- 2028 Global Rank
- 49 Indonesia
- 38.8 M Estimated Visits
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Search82.45%
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Direct13.20%
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Social3.91%
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Referrals0.40%
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Display0.04%
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Mail0.00%
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94.27%
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1.46%
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0.73%
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0.72%
- Indonesia 94.3%
- Netherlands 1.2%
- United States 0.7%
- Singapore 0.6%
- India 0.5%
- Glen Ellyn
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Standard54.28%
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Direct45.72%
They are headquartered at Jakarta, Jakarta Raya, Indonesia, and have 1 advertising & marketing contacts listed on Kochava.
Kumparan works with Advertising technology companies such as Facebook Custom Audiences, DoubleClick.Net, Twitter Ads, Google Remarketing, AdZerk, RadiumOne, Ads.txt, Google Reseller, Innity, The Trade Desk, BlueKai DMP, BlueKai, Media Innovation Group, DoubleClick Bid Manager, Google Adsense, Google Publisher Tag, Google AdSense Integrator, AppNexus, Advertising.com, Index Exchange, Yahoo Small Business, Rubicon Project, Pubmatic, Improve Digital, Yahoo Ad Sync, IponWeb BidSwitch, SiteScout, Adition, Beeswax, BidTheatre, Taboola, OnAudience, Turn, Adelphic, Simpli.fi, Burst Media, Tribal Fusion, ContextWeb, Widespace, bRealtime, GetIntent, Adhigh, Tapad, GumGum, Drawbridge, AdGear, eyeReturn, Appier, AdTheorent, ClickCertain, MaxPoint Interactive, Google Direct, PubMatic Direct, SpotXChange Direct, Proclivity, StackAdapt, Google Adsense Asynchronous, IndexExchange Direct, JW Player Tracking, optAd360 Direct, AppNexus Reseller, Criteo, Gamma SSP Direct, Header Tag by Index Exchange, Amazon Ad System, Advangelists, Amazon Associates, Adform Direct, AdMan Direct, AOL Direct, AdYouLike Direct, AppNexus Direct, ucfunnel Direct, ContextWeb Direct, DistrictM Direct, ORC International Direct, FreeWheel Direct, GumGum Direct, Improve Digital Direct, Lijit Direct, LKQD Direct, LoopMe Direct, Media.net Direct, OpenX Direct, RhythmOne Direct, RubiconProject Direct, Smaato Direct, SmartAdServer Direct, Sonobi Direct, Sovrn Direct, Admixer Reseller, OneTag Reseller, OpenX Reseller, PubMatic Reseller, RubiconProject Reseller, Telaria Reseller, Tremor Video Reseller, FreakOut.
