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Light Reading
Networking the Communications Industry
CPM
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About

Light Reading is networking the telecommunications industry as the largest research-lead media company in the world. Our 24/7 news, live events, and research focused on the telecom industry is unmatched.

We cover B2B news and technology about telecommunications, wireless / mobile, and cable from all over the globe.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Social
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Display, Email, Social, Mobile Display
  • CPM
  • Web Publisher
  • Headline:
    Networking the Communications Industry
  • Self / Managed Service:
    Managed Service
  • Industries
    Technology, Telecommunications, eCommerce
  • Owned / Operated Properties
    thenewip.net
Site Traffic
  • 126834 Global Rank
  • 47959
    United States
  • 558 K Estimated Visits
Traffic Sources
  • Direct
    42.14%
  • Search
    36.51%
  • Referrals
    13.93%
  • Social
    6.52%
  • Mail
    0.79%
  • Display
    0.10%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 39,947
560
Links In Count 1,546
5
India Rank 10,750
401
India Page Views 43.0%
0.2%
Top Countries
Top Sites Linking In
Top Search Keywords
  • Executive Branch
  • DOE National Laboratories
  • Stanford Linear Accelerator Center
Mobile App Data
MixRank is the most comprehensive database of mobile apps, developers, SDKs, technologies, services, and integrations. Learn more.
  • 0 SDKs
  • 3 Total reviews
  • App Url: https://itunes.apple.com/app/light-reading/id473986720
  • App Support: http://www.lightreading.com/ipad
  • Genre: Business
  • App Size: 5.78 M
  • Version: 1.0.5
  • Release Date: November 22nd, 2011
  • Update Date: September 23rd, 2013

Description:

Introducing the Light Reading iPad App. You can now get direct access to breaking news and valuable research from Light Reading’s trusted editors and analysts covering mobile devices and technology, cable networks, Internet video, and telecom network infrastructure. A research-led media company, Light Reading combines its award-winning online communities and events portfolio with trusted telecom research brands – helping technology decision makers expand their businesses and accelerate innovation.

App Highlights:
– Original reporting from industry-leading editors like Phil Harvey, Ray Le Maistre, Jeff Baumgartner and Craig Matsumoto
– Easy-to-navigate content organized by industry verticals (Mobile, Cable, etc.) and geographies (The Americas, Europe, APAC)
– Clean user experience

Sort by

LightTiger

Jun 13, 2012

Comments?

Why not have the ability to read/write comments that are on the website? This app falls short.

Aji-Aji

Feb 05, 2012

Search function missing

Hope the search function could be made available soon!

Kyller65

Jan 19, 2012

Fairly useless

It's a fairly useless news app when it does not allow to do a topical search!
Show More
Ad Intelligence
  • Native
    0.00%
  • Standard
    61.94%
  • Direct
    38.06%
Ads Seen Recently
309
Latest Advertisers
Advertiser Ranking
Longest Running Ad
Light Reading
Device
Desktop
Dimensions
other
Dates Active
Aug 07, 2018 to Aug 05, 2020
Light Reading
Device
Desktop
Dimensions
300x250
Dates Active
Mar 03, 2021 to May 27, 2021
Light Reading
Device
Desktop
Dimensions
300x250
Dates Active
Feb 05, 2021 to Feb 18, 2021
Light Reading
Device
Mobile
Dimensions
300x250
Dates Active
Jan 09, 2021 to Apr 14, 2021
Light Reading
Device
Desktop
Dimensions
300x250
Dates Active
Jan 26, 2021 to Feb 17, 2021
Light Reading
Device
Mobile
Dimensions
300x250
Dates Active
Dec 03, 2020 to Mar 01, 2021
Light Reading advertising reaches 558k visitors across desktop and mobile web, in countries such as United States, India, Taiwan, United Kingdom, Germany. Pricing models they offer are CPM on channels such as Display, Email, Social, Mobile Advertising on Light Reading will allow you to reach consumers in industries or verticals such as eCommerce, Telecommunications, Technology.

They are headquartered at New York, NY, United States, and have 4 advertising & marketing contacts listed on Kochava.

Light Reading works with Advertising technology companies such as Flite, Chango, AppNexus, The Trade Desk, Resonate Insights, Dstillery, Google Adsense, AOL-Time Warner Online Advertising, BlueKai, Atlas, DemDex, Google Publisher Tag, AdRoll, ADTECH, Adform, DoubleClick.Net, Mediaplex, Bizo, Flashtalking, Twitter Ads, Facebook Exchange FBX, AppNexus Segment Pixel, Yahoo Small Business, IponWeb BidSwitch, Aggregate Knowledge, Openads/OpenX, Evidon, BlueKai DMP, Google Remarketing, Facebook Custom Audiences, DoubleClick Bid Manager, Pubmatic, Rubicon Project, Adobe Audience Manager Sync, Integral Ad Science, Google AdSense Integrator, BlueStreak, DoubleClick Advertising UK, adInterax, AdDaptive Intelligence.
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Last Updated 4/23/24
Light Reading advertising reaches 558k visitors across desktop and mobile web, in countries such as United States, India, Taiwan, United Kingdom, Germany. Pricing models they offer are CPM on channels such as Display, Email, Social, Mobile Advertising on Light Reading will allow you to reach consumers in industries or verticals such as eCommerce, Telecommunications, Technology.

They are headquartered at New York, NY, United States, and have 4 advertising & marketing contacts listed on Kochava.

Light Reading works with Advertising technology companies such as Flite, Chango, AppNexus, The Trade Desk, Resonate Insights, Dstillery, Google Adsense, AOL-Time Warner Online Advertising, BlueKai, Atlas, DemDex, Google Publisher Tag, AdRoll, ADTECH, Adform, DoubleClick.Net, Mediaplex, Bizo, Flashtalking, Twitter Ads, Facebook Exchange FBX, AppNexus Segment Pixel, Yahoo Small Business, IponWeb BidSwitch, Aggregate Knowledge, Openads/OpenX, Evidon, BlueKai DMP, Google Remarketing, Facebook Custom Audiences, DoubleClick Bid Manager, Pubmatic, Rubicon Project, Adobe Audience Manager Sync, Integral Ad Science, Google AdSense Integrator, BlueStreak, DoubleClick Advertising UK, adInterax, AdDaptive Intelligence.