LinkedIn-Advertising-Reviews-Pricing

Whatever motivates and inspires you, we’re a community that helps you realize your definition of success. #InItTogether

Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 546 million members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network on the Internet. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe.

  • Company Name:
    LinkedIn
  • Parent Company Name:
    Microsoft
  • Headquarters:
    2029 Stierlin Court Mountain View, CA 94043 United States of America
  • Office Locations:
    California
  • 5001-10000 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social, Email
  • CPC, CPM
  • Ad Network, Ad Technology Provider, Mobile App Publisher, Retargeting, Web Publisher, Other
  • Headline:
    Professional Social Network: Deliver the right content to the right people and boost quality leads. Done and done.
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, eCommerce, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Healthcare, Non-Profit, Retail, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    Advertising on LinkedIn helps businesses of any size achieve their goals. Target a unique audience Over 500M active professionals are on LinkedIn. Target them by job title, function, industry, and more. Create easy and effective ads Whether your goal is leads, brand awareness, or even event registrations, LinkedIn ads can help. Control your budget and costs Control your spend with flexible pricing options. Start with any budget and stop your ads at any time.
  • Owned / Operated Properties
    LinkedIn.com, Bizo, lynda.com
  • Targeting

    Geo, Industry, Company Size, Company Name, Job Function, Job Title, Seniority, School, Field of Study, Degree, Skill Set, Group + Interest, Gender, Age

  • Data Partners
    LiveRamp
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Fiona Redmond
Madrid Area, Spain
Team Lead, UK Media Account Managers
Nicole (Varndell) Nash
Madrid Area, Spain
Media Campaign Manager, Talent Solutions
Dillon Stuart
Madrid Area, Spain
Business Strategy & Analytics Analyst
Site Traffic
  • 47 Global Rank
  • 22
    United States
  • 1.07B Estimated Visits
Traffic Sources
  • Direct
    59.07%
  • Search
    26.03%
  • Mail
    9.43%
  • Referrals
    3.62%
  • Social
    1.80%
  • Display
    0.05%
Geography Breakdown
  • United States
    28.64%
  • India
    6.45%
  • United Kingdom
    5.87%
  • France
    4.85%
  • Brazil
    4.06%
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Network Data
Reviews
3 out of 5 stars
Agency Media Planner
Feb 14, 2015
Native, social, occupation / industry targeting,
$2-$4 CPA, $0.50-$2.00 clicks
Have always struggled with LinkedIn. Sponsored Stores are a massive improvement in performance over their very limited text offerings (Lower character counts than even Adwords / Twitter!). Ability to target to very specific job titles and industries is their strong suit. Have run recruiting campaigns around sponsored content that have performed well with $20-$50 CPAs, but have also had very poor results with other campaigns I was expecting more from. They need to roll out some additional features like custom audience targeting, native conversion tracking etc. to be more competitive though.
User Acquisition Manager
Oct 17, 2014
Social, Native
Sounds like they have some really interesting formats. Can anyone give me the rundown? I’ve tried their text links before, which are awesome (but expensive.) I guess you get what ya pay for.
Files
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5.71 MB May 14, 2015 12:35 AM
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Creatives
Example Ad
LinkedIn advertising reaches 1.07B visitors across desktop and mobile web, in countries such as United States, India, United Kingdom, France. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on LinkedIn will allow you to reach consumers in industries or verticals such as Food & Beverage, Non-Profit, Government & Politics, Travel & Leisure, Technology, Healthcare, eCommerce, Education, Automotive, Consumer Packaged Goods, Financial Services, Clothing & Fashion, Energy and Utilities, Retail, Entertainment, Gaming, Telecommunications; you can target them with parameters such as: Geo, Industry, Company Size, Company Name, Job Function, Job Title, Seniority, School, Field of Study, Degree, Skill Set, Group + Interest, Gender, Age.

They are headquartered at 2029 Stierlin Court Mountain View, CA 94043 United States of America, and have 2900 advertising & marketing contacts listed on Thalamus.