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LocalFactor (Local Factor Group)
The performance engine for omnichannel marketing
Last Edited by
Chris Hemick
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About

Founded in 2021, LocalFactor was built on the vision that brands of all sizes were missing out on a massive opportunity — locality. More than local sites, geo-targeting or location-based IDs, locality is a uniquely positioned data strategy that accounts for the complexity of a brand’s audience to introduce a new optimization layer that drives performance and insights across all channels. We surrounded this scalable, cookieless data with a suite of solutions and services designed to drive multichannel marketing performance that meets the needs of modern brands and consumers.

Since launching, we’ve helped hundreds of brands and their agency partners harness locality, and we’re just getting started. Give us your audience, and we’ll give you the missing LocalFactor. #LFG

Capabilities
  • Connected TV
  • Digital Audio
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Companion Banner Ad
      Yes No
    • Sponsored Reading
      Yes No
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Linear TV
  • Mobile Display
    Platform Supported:
    • Android
    • Blackberry
    • iOS
    • Mobile Web
    • Windows
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Push
  • Social
  • Search
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Connected TV, Digital Audio, Desktop Display, Linear TV, Mobile Display, Mobile Video, Native, Push, Social, Search, Desktop Video
  • CPC, CPCV, CPE, CPM
  • Ad Technology Provider
  • Minimum Spend:
    $1001-$5000
  • Headline:
    The performance engine for omnichannel marketing
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, eCommerce, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    Unique cookieless data that helps brands harness locality on a global scale
  • Targeting

    LocalFactor IDs (LFIDs) uniquely transform audience data and geography, evaluating millions of data points with powerful machine learning for brands to leverage as scalable audiences across all media channels without the need for cookies, device IDs, or any other identity framework.

  • Data Partners
    Any 1st, 2nd or 3rd party data can be used as factors to create the LocalFactorID
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    DoubleVerify, IAS, Moat
LocalFactor advertising reaches visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPC, CPCV, CPE, CPM on channels such as Connected TV, DigitalAudio, Display, Linear TV, Mobile, MobileVideo, Native, Push, Social, Search, Video Advertising on LocalFactor will allow you to reach consumers in industries or verticals such as Sports, Financial Services, Travel & Leisure, Healthcare, Non-Profit, Dating, Education, eCommerce, Energy and Utilities, Food & Beverage, Gaming, Consumer Packaged Goods, Government & Politics, Technology, Retail, Clothing & Fashion, Health & Beauty, Telecommunications, Automotive, Entertainment; you can target them with parameters such as: LocalFactor IDs (LFIDs) uniquely transform audience data and geography, evaluating millions of data points with powerful machine learning for brands to leverage as scalable audiences across all media channels without the need for cookies, device IDs, or any other identity framework..

They are headquartered at New York, and have advertising & marketing contacts listed on Kochava.
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Last Updated 4/25/24
LocalFactor advertising reaches visitors across desktop and mobile web, in countries such as . Pricing models they offer are CPC, CPCV, CPE, CPM on channels such as Connected TV, DigitalAudio, Display, Linear TV, Mobile, MobileVideo, Native, Push, Social, Search, Video Advertising on LocalFactor will allow you to reach consumers in industries or verticals such as Sports, Financial Services, Travel & Leisure, Healthcare, Non-Profit, Dating, Education, eCommerce, Energy and Utilities, Food & Beverage, Gaming, Consumer Packaged Goods, Government & Politics, Technology, Retail, Clothing & Fashion, Health & Beauty, Telecommunications, Automotive, Entertainment; you can target them with parameters such as: LocalFactor IDs (LFIDs) uniquely transform audience data and geography, evaluating millions of data points with powerful machine learning for brands to leverage as scalable audiences across all media channels without the need for cookies, device IDs, or any other identity framework..

They are headquartered at New York, and have advertising & marketing contacts listed on Kochava.